EVALUATION OF FACTORS AFFECTING CONSUMERS' POULTRY MEAT CONSUMPTION HABITS AND PERCEPTIONS AND POULTRY BREEDING PROCESSES

Yıl 2022, Cilt: 47 Sayı: 6, 1014 - 1031, 15.12.2022

Güliz Haskaraca Yusuf Arslan Zehra Ayhan

https://doi.org/10.15237/gida.GD22080

Öz

In this study, the evaluation of the factors affecting the consumers’ perception and habits for poultry meat consumption; and the factors affecting the poultry breeding processes were investigated. For these purposes, consumer and breeder surveys were conducted with the attendance of 655 consumers and 323 producers from Turkey. Consumer survey focuses on purchasing habits, consumption preferences, the effects of the news on purchasing habits, and the false-facts about the poultry's washing, thawing, feeding, healing, and growing practices. In the breeder survey, breeders’ opinion on feeding, healing, and growing in production processes, “Salmonella Control Program” and misleading news were analyzed. Findings showed that the frequency of poultry meat consumption varied significantly according to the demographic features. The expiration date was the most important factor that consumers paid attention to when purchasing poultry meat. Both the poultry sector and consumer preferences were affected by the misleading news published in the media. Packaging also played a significant role in purchasing habits.

Anahtar Kelimeler

False facts, poultry consumption, speculation about poultry sector, consumer perception

Teşekkür

We would like to thank to Betül Tekyildiz, Elif Kuru, Esra Çoban, Gamze Kurtoğlu for their support during conducting of the survey.

TÜKETİCİLERİN KANATLI ETİ TÜKETİM ALIŞKANLIKLARINI VE ALGISINI ETKİLEYEN FAKTÖRLERİN VE KANATLI HAYVAN YETİŞTİRME SÜREÇLERİNİN DEĞERLENDİRİLMESİ

Öz

Bu çalışmada, tüketicilerin kanatlı eti tüketimine yönelik algı ve alışkanlıklarını etkileyen faktörlerin değerlendirilmesi ile kanatlı yetiştirme süreçlerine etki eden faktörler araştırılmıştır. Bu amaçla, Türkiye'den 655 tüketici ve 323 üreticinin katılımıyla tüketici ve yetiştirici anketleri yapılmıştır. Tüketici anketinde, satın alma alışkanlıklarına, tüketim tercihlerine, medyada yer alan haberlerin satın alma alışkanlıklarına etkilerine ve kanatlıların yıkama, çözündürme, beslenme, iyileştirme ve yetiştirme uygulamalarına ilişkin doğru bilinen yanlış bilgilere odaklanılmıştır. Yetiştirici anketinde ise yetiştiricilerin, üretim süreçlerinde beslenme, iyileştirme ve yetiştirme konuları ile “Salmonella Kontrol Programı” ve medyada yer alan yanıltıcı haberler hakkındaki görüşleri analiz edilmiştir. Bulgular, kanatlı eti tüketim sıklığının demografik özelliklere göre önemli ölçüde değiştiğini göstermiştir. Tüketicilerin kanatlı eti satın alırken dikkat ettikleri en önemli faktörün son kullanma tarihi olduğu belirlenmiştir. Basında çıkan yanıltıcı haberlerden hem kanatlı sektörünün hem de tüketici tercihlerinin etkilendiği gözlenmiştir. Tüketicilerin satın alma alışkanlıklarında ambalajın da önemli bir rol oynadığı tespit edilmiştir.

Anahtar Kelimeler

Gıda güvenliği, kümes hayvanları ürünleri, sağlık bilgisi, tüketici, tüketici tercihi

Kaynakça

• Ahmed, I., Lin, H., Zou, L., Li, Z., Brody, A. L., Qazi, I. M., Lv, L., Pavase, T. R., Khan, M. U., Khan, S., Sun, L. (2018) An overview of smart packaging technologies for monitoring safety and quality of meat and meat products. Packaging Technology and Science, 31:7, 449-471.
• Al-Agha, A. E., Saeedi, R. J., Tatwany, B. O. (2015) Correlation between Nutrition and Early Puberty in Girls Living in Jeddah, Saudi Arabia. Journal of Women’s Health Care, 4, Article 233. doi:10.4172/2167-0420.1000233
• Anonymous (2014) T.R. Ministry of Agriculture and Forestry, General Directorate of Food and Control, Misconceptions About Chicken Meat / T.C. Tarım ve Orman Bakanlığı Gıda ve Kontrol Genel Müdürlüğü, Piliç Eti Hakkında Doğru Bilinen Yanlışlar (In Turkish) Retrieved from https://www.tarimorman.gov.tr/GKGM/Duyuru/79/Pilic-Eti-Hakkinda-Dogru-Bilinen-Yanlislar, 2014. Accessed May 11, 2021
• Anonymous (2017) Food outlook- November 2017 OECD-FAO Agricultural outlook 2018-2027. Retrieved from https://www.fao.org/3/i9166e/i9166e_Chapter6_Meat.pdf Accessed May 11, 2021
• Anonymous (2018) National Salmonella Control Program (in Turkish). Published by Republic of Turkey Ministry of Agriculture and Forestry, General Directorate of Food and Control, publish date: 16.2.2018. Retrieved from https://www.tarimorman.gov.tr/GKGM/Duyuru/323/Ulusal-Salmonella-Kontrol-Programi-Yayinlanmistir Accessed May 16, 2021
• Anonymous (2021) Official Gazette dated 23 January 2021 and numbered 31373. Retrieved from https://www.resmigazete.gov.tr/23.01.2021 Accessed July 1, 2021.
• Başer, E., Yetişir, R. (2010) Effects of Different Lighting Schedules on Broiler Performance and Welfare. Animal Production/ Hayvansal Üretim, 51(2), 68-76.
• Chen C., Chen, Y., Zhang, Y., Sun, W., Jiang, Y., Song, Y., Zhu, Q., Mei, H., Wang, X., Liu, S., Jiang, F. (2018) Association between Dietary Patterns and Precocious Puberty in Children: A Population-Based Study. International Journal of Endocrinology, 4528704. doi: 10.1155/2018/4528704
• Chowdhury, E.U., Morey, A. (2019) Intelligent Packaging for Poultry Industry. Journal of Applied Poultry Research, 28 (4): 791-800. https://doi.org/10.3382/japr/pfz098
• Durmuş, İ., Mızrak, C., Kamanlı, S., Erdoğan Demirtaş, Ş., Kalebaşı, S., Karademir, E., Doğu, M. (2012). Poultry meat consumption and consumer trends in Turkey. Bitlis Eren University Journal of Science and Technology, 2, 10-14.
• EFSA, (2007) EFSA statement on the fate of recombinant DNA or proteins in meat, milk and eggs from animals fed with GM feed. Retrieved from https://efsa.onlinelibrary.wiley.com/doi/epdf/10.2903/j.efsa.2007.744. Accessed July 1, 2021
• EFSA, (2017) Guidance on allergenicity assessment of genetically modified plants. Retrieved from https://efsa.onlinelibrary.wiley.com/doi/full/10.2903/j.efsa.2017.4862. Accessed October 11, 2021
• Eleroğlu, H., Bircan, H., Arslan, R. (2018) Yozgat İl Merkezinde Yumurta ve Tavuk eti Tüketimi Üzerine Etki Eden Faktörler/ The Factors Affecting Egg and Poultry Meat Consumption in Yozgat Province (in Turkish with English abstract). Tavukçuluk Araştırma Dergisi, 15 (1): 29-33.
• Fang, Z., Zhao, Y., Warnera, R. D., Johnso, S. K. (2017) Active and intelligent packaging in meat industry. Trends in Food Science and Technology, 61, 60-71. http://dx.doi.org/10.1016/j.tifs.2017.01.002
• Henley, S. C., Gleason, J., Quinlan, J. J. (2016) Don’t Wash Your Chicken!: A Food Safety Education Campaign to Address a Common Food Mishandling Practice. Food Protection Trends, 36(1), 43-53.
• IBM Corp. (2011) IBM SPSS Statistics for Windows, Version 20.0. Armonk, NY: IBM Corp.
• Kemp, E., Bui, M., Chapa, S. (2015). The role of advertising in consumer emotion management. International Journal of Advertising, 31(2), 339-353. https://doi.org/10.2501/IJA-31-2-339-353
• Kizilaslan, H., Nalinci, S. (2013) The poultry consumption habits of households and the factors affecting their poultry consumption in the province of Amasya. Gaziosmanpaşa Journal of Scientific Research, 6, 1-18.
• Lewis, P. (2009) Lighting for Broiler Breeders. Aviagen. Retrieved from http://ar.staging.aviagen.com/assets/Tech_Center/Broiler_Breeder_Tech_Articles/English/Lighting_for_Breeders.pdf. Accessed May 18, 2021.
• Pechmann, C., Catlin, J. R. (2016) The effects of advertising and other marketing communications on health-related consumer behaviors. Current Opinion in Psychology, 10, 44-49. https://doi.org/10.1016/j.copsyc.2015.12.008
• Sağlam, K., Gümüş, T. (2019) The effects of food-related misconception in printed, visual and social media on the consumer. GIDA, 44:1, 153-162. doi: 10.15237/gida.GD18108.
• Şahin, G., Öztap, G. (2018) Ulusal Salmonella Kontrol Programı. Oral presentation at the meeting of 6th Food Safety Congress, Istanbul, Turkey.
• Şengül, A., Çelik, Y., Doğan, Z. (2002) Determination of Level of Chicken Meat Consumption and Consumption Pattern of Consumers in Şanlıurfa Urban Areas/ Şanlıurfa İli Kentsel Alanda Tavuk Eti Tüketim Düzeyi ve Tüketim Alışkanlıklarının Belirlenmesi (In Turkish). Journal of Agricultural Faculty of Gaziosmanpaşa University (JAFAG), 19(1), 145-150.
• Subashree, A. (2020) Impact of poultry consumption by adolescent females – An analytical study. Drug Invention Today, 13(7), 1220-1223.
• USDA-FSIS (2013) The Big Thaw - Safe Defrosting Methods. Retrieved from https://www.fsis.usda.gov/food-safety/safe-food-handling-and-preparation/food-safety-basics/big-thaw-safe-defrosting-methods. Accessed May 29, 2021
• USDA-FSIS (2020) Washing Food: Does it Promote Food Safety? Retrieved from https://www.fsis.usda.gov/food-safety/safe-food-handling-and-preparation/food-safety-basics/washing-food-does-it-promote-food. Accessed May 29, 2021
• Vukmirovic, M. (2015) The effects of food advertising on food-related behaviors and perceptions in adults: a review. Food Research International, 75, 13-19. https://doi.org/10.1016/j.foodres.2015.05.011
• Wabeck, C. J., Skoglund, W. C. (1974) Influence of radiant energy from fluorescent light source on growth, mortality and feed conversion of broilers. Poultry Science, 53, 2055-2059. https://doi.org/10.3382/ps.0532055
• Yıldırım, İ., Parlat, S.S., Tiryaki, S., Bülbül H. (2009) Effects of monochromatic illuminance from light emitting diodes (led) on broiler performance, Selcuk University Journal of Agricultural and Food Sciences, 23 (47): 73-76. ISSN: 1309-0550