Araştırma Makalesi
BibTex RIS Kaynak Göster

‘New’ Luxury or Off-Canon Luxury: A Compendium for the Changing Definition of Classical Luxury

Yıl 2024, Cilt: 11 Sayı: 1, 240 - 263, 17.05.2024
https://doi.org/10.17336/igusbd.1104383

Öz

This study aims to present a review for understanding the changing definition of luxury consumption. The ‘new’ luxury concept is shaped by democratization, globalization, sustainability, and meeting luxury with non-western societies. Although the first footsteps of new luxury began to be heard in the early 2000s, studies on this subject started to increase after 2010. This review focuses on 129 studies carried out in 2010-2021 to explain new luxury concept. It was concluded that ‘attainable luxury’, ‘creatable luxury’, ‘sustainable luxury’ and ‘rental (shareable) luxury’ can be components of new luxury. Accordingly, a framework was created, and adjacent keywords were presented with references. Finally, a research agenda for this ‘new’ luxury trend was presented. In contrast to the current many literature reviews on luxury treating the issue as a conservative and classical concept, this study focuses on the ‘new luxury’ and its potential horizons.

Kaynakça

  • ACHABOU, M. A., & DEKHILI, S. (2013). Luxury and sustainable development: Is there a match? Journal of Business Research, 66(10), 1896-1903.
  • AJITHA, S., & SIVAKUMAR, V. J. (2017). Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands. Journal of Retailing and Consumer Services, 39, 103-113.
  • ALIYEV, F., URKMEZ, T., & WAGNER, R. (2019). A comprehensive look at luxury brand marketing research from 2000 to 2016: a bibliometric study and content analysis. Management Review Quarterly, 69(3), 233-264.
  • ANDJELIC, A. (2010). The Devil Shares Prada, Consumers Want Experiences, Not Products. Retrieved from: https://adage.com/article/digitalnext/devil-shares-prada-sharing-economy-boosts-luxury/299725
  • ARRIGO, E. (2018). Social media marketing in luxury brands: A systematic literature review and implications for management research. Management Research Review, 41(6), 657-679.
  • ATHWAL, N., WELLS, V. K., CARRIGAN, M., & HENNINGER, C. E. (2019). Sustainable Luxury Marketing: A synthesis and research agenda. International Journal of Management Reviews, 21(4), 405-426.
  • BAIN and COMPANY (2020), Luxury after COVID-19: Changed for (the) Good? Retrieved from: https://www.bain.com/insights/luxury-after-coronavirus/
  • BANISTER, E., ROPER, S., & POTAVANICH, T. (2020). Consumers ‘practices of everyday luxury. Journal of Business Research, 116, 458-466.
  • BARDHI, F., ECKHARDT, G. M., & SAMSIOE, E. (2020). Liquid luxury. Research Handbook on luxury branding. Edward Elgar Publishing.
  • BARDHI, F., & ECKHARDT, G. M. (2017). Liquid consumption. Journal of Consumer Research, 44(3), 582-597.
  • BATAT, W. (2021). The role of luxury gastronomy in culinary tourism: An ethnographic study of Michelin Starred restaurants in France. International Journal of Tourism Research, 23(2), 150-163.
  • BATAT, W. (2020). Pillars of sustainable food experiences in the luxury gastronomy sector: A qualitative exploration of Michelin-starred chefs’ motivations. Journal of Retailing and Consumer Services, 57.
  • BATAT, W. (2019), The New Luxury Experience, Creating the Ultimate Customer Experience, France: Springer.
  • BATTLE, A., RYDING, D., & HENNINGER, C. E. (2018). Access-based consumption: a new business model for luxury and secondhand fashion business?. In Vintage Luxury Fashion, Switzerland: Palgrave Macmillan, Cham.
  • BAUER, M., von WALLPACH, S., & HEMETSBERGER, A. (2011). My Little Luxury. Marketing ZFP, 33(1), 57-67.
  • BECKHAM, D., & VOYER, B. G. (2014). Can sustainability be luxurious? A mixed-method investigation of implicit and explicit attitudes towards sustainable luxury consumption. ACR North American Advances, 42, 245-250.
  • BELK, R. W. (1999). Leaping luxuries and transitional consumers. In Marketing issues in transitional economies. Boston, MA : Springer.
  • BENDELL, J., & THOMAS, L. (2013). The appearance of elegant disruption: Theorizing sustainable luxury entrepreneurship. Journal of Corporate Citizenship, (52), 9-24.
  • BENDELL, J. & KLEANTHOUS, A. (2007). Deeper luxury. WWF-UK, Godalming.
  • BERGER, J., & WARD, M. (2010). Subtle signals of inconspicuous consumption. Journal of Consumer Research, 37(4), 555-569.
  • BRUN, A., CASTELLI, C. M., KEITH, S., & SILIES, M. (2015). New life luxury: upcycled Scottish heritage textiles. International Journal of Retail & Distribution Management, 43(10/11), 1051-1064.
  • CARNEVALI, F. (2007). Luxury for the masses. Entreprises et histoire, (1), 56-70.
  • CATRY, B. (2003). The great pretenders: the magic of luxury goods. Business Strategy Review, 14(3), 0-17.
  • CHANDON, J. L., LAURENT, G., & VALETTE-FLORENCE, P. (2019). Evermore subjective and contingent luxury, Journal of Business Research, 102, 245-259.
  • CHANDON, J. L., LAURENT, G., & VALETTE-FLORENCE, P. (2017). In search of new planets in the luxury galaxy, Journal of Business Research, 77, 140-146.
  • CHANDON, J. L., LAURENT, G., & VALETTE-FLORENCE, P. (2016). Pursuing the concept of luxury: Introduction to the JBR Special Issue on “Luxury Marketing from Tradition to Innovation”. Journal of Business Research, 69(1), 299-303.
  • CHADHA, R., & HUSBAND, P. (2006), The Cult of the Luxury Brand, Nicholas Brealey: Finland.
  • CHEN, M., ZHANG, J., XIE, Z., & NIU, J. (2021a). Online low‐key conspicuous behavior of fashion luxury goods: The antecedents and its impact on consumer happiness. Journal of Consumer Behaviour, 20(1), 148-159.
  • CHEN, Y., MANDLER, T., & MEYER-WAARDEN, L. (2021b). Three decades of research on loyalty programs: A literature review and future research agenda. Journal of Business Research, 124, 179-197.
  • CHARITATOS, D., & A, CHRISTODOULOU (2015), Trivial objects, economy and attainable luxury, Semiotics and Hermeneutics of the Everyday, Lia Yoka and Gregory Paschalidis, Cambridge Scholars Publishing.
  • CRISTINI, H., KAUPPINEN-RÄISÄNEN, H., BARTHOD-PROTHADE, M., & WOODSIDE, A. (2017). Toward a general theory of luxury: Advancing from workbench definitions and theoretical transformations. Journal of Business Research, 70, 101-107.
  • COVA, B., & SAUCET, M. (2014). Unconventional marketing: From guerrilla to consumer made. In The Routledge companion to the future of marketing (pp. 252-268). Routledge.
  • DANZIGER, P. N. (2005), Let Them Eat Cake, Marketing Luxury to the Masses-as well as the Classes, Dearborn: United States of America.
  • DAVIES, I. A., LEE, Z., & AHONKHAI, I. (2012). Do consumers care about ethical-luxury? Journal of Business Ethics, 106(1), 37-51.
  • DELOITTE. (2020), Global Powers of Luxury Goods, Retrieved from: https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Consumer-Business/gx-consumer-business-gplg-2020-report.pdf
  • DELOITTE. (2019). Global powers of luxury goods 2019: Bridging the gap between the old and the new, Retrieved from: https://www2.deloitte.com/content/dam/Deloitte/ar/Documents/Consumer_and_Industrial_Products/Global-Powers-of-Luxury-Goods-abril-2019.pdf
  • DHALIWAL, A., SINGH, D. P., & Paul, J. (2020). The consumer behavior of luxury goods: A review and research agenda. Journal of Strategic Marketing, 1-27.
  • DION, D., & BORRAZ, S. (2017). Managing status: How luxury brands shape class subjectivities in the service encounter. Journal of Marketing, 81(5), 67-85.
  • DUBOIS, D., JUNG, S., & ORDABAYEVA, N. (2021). The psychology of luxury consumption. Current Opinion in Psychology, 39, 82-87.
  • DUBOIS, B., CZELLAR, S., & LaureNT, G. (2005). Consumer segments based on attitudes toward luxury: empirical evidence from twenty countries. Marketing letters, 16(2), 115-128.
  • ENG, T. Y., & BOGAERT, J. (2010). Psychological and cultural insights into consumption of luxury western brands in India, Journal of Customer Behavior, 9(1), 55-75.
  • ERTÜRK, E., LOPEZ, D., & YU, W. Y. (2019). Benefits and Risks of Using Blockchain in Smart Energy: A Literature Review. Contemporary Management Research, 15(3), 205-225.
  • FISKE, N., & SILVERSTEIN, M. (2001). Trading up: The new luxury and why we need it. Boston Consulting Group. Retrieved from: https://www.bcg.com/en-cn/the-new-luxury-trading-up-and-trading-down
  • FLATTERS, P., and WILLMOTT, M. (2009). Understanding the post-recession consumer. Harvard Business Review, 87(7/8), 106-112. Retrieved from: https://hbr.org/2009/07/understanding-the-postrecession-consumer
  • FUJIOKA, R,, Li, Z. and KANEKO, Y. (2018), The Democratisation of Luxury and the Expansion of the Japanese Market, 1960-2010, Global Luxury, Pierre-Yves Donzé and Rika Fujioka, Japan: Palgrave Macmillan.
  • GHOSH, A., & VARSHNEY, S. (2013). Luxury goods consumption: A conceptual framework based on literature review. South Asian Journal of Management, 20(2), 146.
  • GRANOT, E., RUSSELL, L. T. M., & BRASHEAR-ALEJANDRO, T. G. (2013). Populence: Exploring luxury for the masses. Journal of Marketing Theory and Practice, 21(1), 31-44.
  • GUTSATZ, M., and HEINE, K. (2018). Is luxury expensive? Journal of Brand Management, 25(5), 411-423.
  • GURZKI, H., and WOISETSCHLÄGER, D. M. (2017). Mapping the luxury research landscape: A bibliometric citation analysis. Journal of Business Research, 77, 147-166.
  • GUZZETTI, A., CRESPI, R., & BELVEDERE, V. (2021). “Please don't buy!”: Consumers attitude to alternative luxury consumption. Strategic Change, 30(1), 67-78.
  • HANNA, J. (2004). Luxury isn’t what it used to be. Harvard Business School Bulletin, 80(2), 54-62. Retrieved from: https://hbswk.hbs.edu/item/luxury-isnt-what-it-used-to-be
  • HARTMANN, L. H., NITZKO, S., & SPILLER, A. (2016). The significance of definitional dimensions of luxury food. British Food Journal. 118(8), 1976-1998.
  • HEINE, K., & PHAN, M. (2011). Trading-up mass-market goods to luxury products. Australasian Marketing Journal (AMJ), 19(2), 108-114.
  • HENNINGER, C. E., ALEVIZOU, P. J., TAN, J., HUANG, Q., & RYDING, D. (2017). Consumption strategies and motivations of Chinese consumers. Journal of Fashion Marketing and Management: An International Journal, 21(3), 419-434.
  • HILTON, M. (2004). The legacy of luxury: Moralities of consumption since the 18th century. Journal of Consumer Culture, 4(1), 101-123.
  • HOLMQVIST, J., RUIZ, C. D., & PEÑALOZA, L. (2019). Moments of luxury: Hedonic escapism as a luxury experience. Journal of Business Research, 116, 503-513.
  • HU, S., HENNINGER, C. E., BOARDMAN, R., & RYDING, D. (2019). Challenging current fashion business models: Entrepreneurship through access-based consumption in the second-hand luxury garment sector within a circular economy. In Sustainable Luxury (pp. 39-54). Springer, Singapore.
  • JAIN, S., & MISHRA, S. (2020). Luxury fashion consumption in sharing economy: A study of Indian millennials. Journal of Global Fashion Marketing, 11(2), 171-189.
  • JAIN, S. (2019). Factors affecting sustainable luxury purchase behavior: A conceptual framework. Journal of International Consumer Marketing, 31(2), 130-146.
  • JHAMB, D., AGGARWAL, A., MITTAL, A., & PAUL, J. (2020). Experience and attitude towards luxury brands consumption in an emerging market. European Business Review, 32(5), 909-936.
  • JIA, F., YANG, Z., JI, L., & XU, S. (2019). “Boss ceiling effect”: brand downgrading consumption of workplace employees. Asia Pacific Journal of Marketing and Logistics.
  • KAHN, J. (2009). Luxury-Goods makers embrace sustainability, The New York Times, Retrieved from: https://www.nytimes.com/2009/03/27/business/worldbusiness/27iht-sustain.html
  • KAPFERER, J. N., & MICHAUT-DENIZEAU, A. (2020). Are millennials really more sensitive to sustainable luxury? A cross-generational international comparison of sustainability consciousness when buying luxury. Journal of Brand Management, 27(1), 35-47.
  • KAPFERER, J. N., & VALETTE-FLORENCE, P. (2018). The impact of brand penetration and awareness on luxury brand desirability: A cross country analysis of the relevance of the rarity principle. Journal of Business Research, 83, 38-50.
  • KAPFERER, J. N. (2017). The End of Luxury as We Knew It? In Advances in Luxury Brand Management (pp. 25-41). Palgrave Macmillan, Cham.
  • KAPFERER, J. N., & LAURENT, G. (2016). Where do consumers think luxury begins? A study of perceived minimum price for 21 luxury goods in 7 countries. Journal of Business Research, 69(1), 332-340.
  • KAPFERER, J. N., & MICHAUT, A. (2015). Luxury and sustainability: a common future? The match depends on how consumers define luxury. Luxury Research Journal, 1(1), 3-17.
  • KAPFERER, J. N. (2014). The future of luxury: Challenges and opportunities. Journal of Brand Management, 21(9), 716-726.
  • KAPFERER, J. N., and Michaut-Denizeau, A. (2014). Is luxury compatible with sustainability? Luxury consumers’ viewpoint. Journal of Brand Management, 21(1), 1-22.
  • KAPFERER, J. N. (2012). Abundant rarity: The key to luxury growth. Business Horizons, 55(5), 453-462.
  • KAPFERER, J. N., & BASTIEN, V. (2009). The specificity of luxury management: Turning marketing upside down. In Advances in luxury brand management (pp. 65-84). Palgrave Macmillan, Cham.
  • KARATZAS, S., KAPOULAS, A., & PRIPORAS, C. V. (2019). Consumers' perceptions on complexity and prospects of ethical luxury: Qualitative insights from Taiwan. Australasian Marketing Journal (AMJ), 27(4), 224-232.
  • KASTANAKIS, M. N., & BALABANIS, G. (2014). Explaining variation in conspicuous luxury consumption: An individual differences' perspective. Journal of Business Research, 67(10), 2147-2154.
  • KASTANAKIS, M. N., & BALABANIS, G. (2012). Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior. Journal of Business Research, 65(10), 1399-1407.
  • KAUPPINEN-RÄISÄNEN, H., GUMMERUS, J., von KOSKULL, C., & CHRISTINI, H. (2019). The new wave of luxury: The meaning and value of luxury to the contemporary consumer. Qualitative Market Research: An International Journal. 22(3), 229-249.
  • KAUTISH, P., & SHARMA, R. (2019). Value orientation, green attitude and green behavioral intentions: an empirical investigation among young consumers. Young Consumers.
  • KHARAS, H., & GERTZ, G. (2010). The new global middle class: A cross-over from West to East. Wolfensohn Center for Development at Brookings, 1-14. Retrieved from: https://www.brookings.edu/research/the-new-global-middle-class-a-cross-over-from-west-to-east/
  • KO, E., COSTELLO, J. P., & TAYLOR, C. R. (2019). What is a luxury brand? A new definition and review of the literature. Journal of Business Research, 99, 405-413.
  • KOIVISTO, E., & MATTILA, P. (2012). Brand Management of ‘New Luxury’: Case Saga Furs. Journal of Global Fashion Marketing, 3(3), 135-145.
  • KREUZER, M., CADO, V., & RAÏES, K. (2020). Moments of care: How interpersonal interactions contribute to luxury experiences of healthcare consumers. Journal of Business Research, 116, 482-490.
  • KUMAR, A., PAUL, J., & STARČEVIĆ (2021), S. Do brands make consumers happy? A masstige theory perspective. Journal of Retailing and Consumer Services, 58, 102318.
  • KUMAR, A., PAUL, J., and UNNITHAN, A. B. (2019). ‘Masstige’marketing: A review, synthesis and research agenda. Journal of Business Research.
  • KUMAR, A., & PAUL, J. (2018). Mass prestige value and competition between American versus Asian laptop brands in an emerging market—Theory and evidence. International Business Review, 27(5), 969-981.
  • KUNZ, J., MAY, S., & SCHMIDT, H. J. (2020). Sustainable luxury: current status and perspectives for future research. Business Research, 1-61.
  • LEBAN, M., & PLENNERT, M. (2018). Analyzing the Perception of Experiential Luxury Consumption of Millennials on Instagram: a New Methodological Approach. ACR North American Advances, 46, 674.
  • LEE, D. (2020). What’s the deal with Michelin’s new green clovers, Retrieved from: https://www.finedininglovers.com/article/michelin-guide-green-clovers
  • LEIBENSTEIN, H. (1950). Bandwagon, snob, and Veblen effects in the theory of consumers' demand. The quarterly journal of economics, 64(2), 183-207.
  • LIU, X., SHIN, H., & BURNS, A. C. (2019). Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing. Journal of Business Research.
  • LLAMAS, R. (2016). Is freedom the new luxury? A contemporary consumer perspective. In 14th International Marketing Trends Conference, Venice: Paris-Venice Marketing Trends Association, 2-17.
  • LIPOVETSKY, G., & ROUX, E. (2015), Le luxe éternelle, De l’âge du sacré au temps des marques, Paris: Gallimard.
  • LO, A., & YEUNG, M. A. (2019). Brand prestige and affordable luxury: The role of hotel guest experiences. Journal of Vacation Marketing, 26(2), 247-262.
  • MADAN, S. (2018). Ephemeral experiences or permanent possessions? The future of luxury in Asia. In LVMH-SMU Luxury Research Conference.
  • MACINNIS, D. J. (2011). A framework for conceptual contributions in marketing. Journal of Marketing, 75(4), 136-154.
  • MAKKAR, M., & YAP, S. F. (2018). The anatomy of the inconspicuous luxury fashion experience. Journal of Fashion Marketing and Management: An International Journal, 22(1): 129-156.
  • MARTÍN-MARTÍN, A., THELWALL, M., ORDUNA-MALEA, E., & LÓPEZ-CÓZAR, E. D. (2021). Google Scholar, Microsoft Academic, Scopus, Dimensions, Web of Science, and OpenCitations’ COCI: a multidisciplinary comparison of coverage via citations. Scientometrics, 126(1), 871-906.
  • MARTÍN-MARTÍN, A., ORDUNA-MALEA, E., THELWALL, M., & LÓPEZ-CÓZAR, E. D. (2018). Google Scholar, Web of Science, and Scopus: A systematic comparison of citations in 252 subject categories. Journal of informetrics, 12(4), 1160-1177.
  • MASON, R. (1993a). Conspicuous consumption: A literature review. European journal of Marketing, 18(3), 26-39.
  • MASON, R. (1993b). Cross-cultural influences on the demand for status goods. ACR European Advances, 1, 45-61.
  • MCKINSEY & COMPANY (2020), A perspective for the luxury-goods industry during -and after- coronavirus, Retrieved from: https://www.mckinsey.com/industries/retail/our-insights/a-perspective-for-the-luxury-goods-industry-during-and-after-coronavirus
  • MELINE, T. (2006). Selecting studies for systemic review: Inclusion and exclusion criteria. Contemporary issues in communication science and disorders, 33(Spring), 21-27.
  • MISHRA, S., JAIN, S., & JHAM, V. (2021). Luxury rental purchase intention among millennials—A crossnational study. Thunderbird International Business Review, 63(4), 503-516.
  • MUNDEL, J., HUDDLESTON, P., and VODERMEIER, M. (2017). An exploratory study of consumers’ perceptions: What are affordable luxuries? Journal of Retailing and Consumer Services, 35, 68-75.
  • NOBRE, H., & SIMÕES, C. (2019). NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships. Journal of Business Research, 102, 328-338.
  • OKONKWO, U. (2009). The luxury brand strategy challenge. Journal of brand management, 16(5), 287-289.
  • OKONKWO, U. (2007), Luxury fashion branding. Trends, tactics, techniques, New York: Palgrave Macmillan.
  • OSBURG, V. S., DAVIEs, I., YOGANATHAN, V., & MCLEAY, F. (2020). Perspectives, Opportunities and Tensions in Ethical and Sustainable Luxury: Introduction to the Thematic Symposium. Journal of Business Ethics, 1-10.
  • PAUL, J. (2020). SCOPE framework for SMEs: A new theoretical lens for success and internationalization. European Management Journal, 38(2), 219-230.
  • PAUL, J., & Criado, A. R. (2020). The art of writing literature review: What do we know and what do we need to know? International Business Review, 29(9), 101717.
  • PAUL, J. (2019a). Masstige model and measure for brand management. European Management Journal, 37(3), 299-312.
  • PAUL, J. (2019b). Marketing in emerging markets: a review, theoretical synthesis and extension. International Journal of Emerging Markets, 15(3), 446-468.
  • PAUL, J., & Rosado-Serrano, A. (2019). Gradual internationalization vs. born-global/international new venture models. International Marketing Review, 36(6), 830-858.
  • PAUL, J., (2018). Toward a 'masstige' theory and strategy for marketing. European Journal of International Management, 12(5-6), 722-745.
  • PAUL, J. and Mas, E. (2016), “The emergence of China and India in the global market”, Journal of East- West Business, 22(1). 28-50.
  • PAUL, J. (2015). Masstige marketing redefined and mapped: introducing a pyramid. Marketing Intelligence & Planning, 33(5), 1-18.
  • PALKA, A., & NEWERLI-GUZ, J. (2018). Ice cream as innovative luxury products. Handel Wewnętrzny, 2 (373), 331-342.
  • PANTANO, E., & STYLOS, N. (2020). The Cinderella moment: Exploring consumers' motivations to engage with renting as collaborative luxury consumption mode. Psychology & Marketing, 37(5), 740-753.
  • PARASURAMAN, A., ZEITHAML, V. A., & BERRY, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of marketing, 49(4), 41-50.
  • PENCARELLI, T., ALI TAHA, V., ŠKERHÁKOVÁ, V., VALENTINY, T., & FEDORKO, R. (2020). Luxury Products and Sustainability Issues from the Perspective of Young Italian Consumers. Sustainability, 12(1), 245.
  • PLAŻYK, K. (2015). The democratization of luxury–a new form of luxury. Studia University of Economics in Katowice, 158-165.
  • RANA, J., & PAUL, J. (2017). Consumer behavior and purchase intention for organic food: A review and research agenda. Journal of Retailing and Consumer Services, 38, 157-165.
  • RIBOLDAZZI, S., CAPRIELLO, A., & MARTIN, D. (2021). Private‐label consumer studies: A review and future research agenda. International Journal of Consumer Studies. 1-23.
  • ROPER, S., CARUANA, R., MEDWAY, D., & MURPHY, P. (2013). Constructing luxury brands: exploring the role of consumer discourse. European Journal of Marketing, No.47 Vol.3(4), 375-400.
  • ROSENBAUM, M. S., RAMIREZ, G. C., CAMPBELL, J., & KLAUS, P. (2019). The product is me: Hyper-personalized consumer goods as unconventional luxury. Journal of Business Research.
  • RYAN, C., & STEWART, M. (2009). Eco-tourism and luxury–the case of Al Maha, Dubai. Journal of Sustainable Tourism, 17(3), 287-301.
  • SHIN, H., EASTMAN, J., & LI, Y. (2021). Is it love or just like? Generation Z’s brand relationship with luxury. Journal of Product & Brand Management.
  • SILVERSTEIN, M. J., FISKE, N, & BUTMAN, J. (2005). Trading Up, Why consumers want new luxury goods and how companies create them, Portfolio: USA.
  • SILVERSTEIN, M. J., & FISKE, N. (2003). Luxury for the masses. Harvard business review. Retrieved from: https://hbr.org/2003/04/luxury-for-the-masses
  • SUN, J. J., BELLEZZA, S., & PAHARIA, N. (2021). EXPRESS: Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption. Journal of Marketing, 85(3), 28-43.
  • SLOMAN, J., GARRATT D. and GUEST J.,(2018) Economics, Tenth Edition, United Kingdom: Pearson.
  • SUDBURY-RILEY, L., HUNTER-JONES, P., AL-ABDIN, A., LEWIN, D., & SPENCE, R. (2020). Conceptualizing experiential luxury in palliative care: Pathographies of liminal space, cathedral, and community. Journal of Business Research, 116, 446-457.
  • TENNANT, A. (1994). Creating brand power. In Brand power (pp. 33-52). Palgrave Macmillan, London.
  • THIRUMARAN, K., JANG, H., POURABEDIN, Z., & WOOD, J. (2021). The role of social media in the luxury tourism business: a research review and trajectory assessment. Sustainability, 13(3), 1216.
  • TURUNEN, L. L. M. (2015). Challenging the hierarchical categorization of luxury fashion brands. Nordic Journal of Business, 64(2), 119-138.
  • TRUONG, Y., McColl, R., & Kitchen, P. J. (2009). New luxury brand positioning and the emergence of masstige brands. Journal of Brand Management, 16(5-6), 375-382.
  • THOMSEN, T. U., HOLMQVIST, J., von WALLPACH, S., HEMETSBERGER, A., & BELK, R. W. (2020). Conceptualizing unconventional luxury. Journal of Business Research, 116, 441-445.
  • VARGO, S. L., & LUSCH, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of marketing, 68(1), 1-17.
  • VIGNERON, F., & JOHNSON, L. W. (1999). A review and a conceptual framework of prestige-seeking consumer behavior. Academy of marketing science review, 1(1), 1-15.
  • WALLPACH, von S., HEMETSBERGER, A., THOMSEN, T. U., and BELK, R. W. (2019). Moments of luxury–A qualitative account of the experiential essence of luxury. Journal of Business Research, 116, 491-502.
  • WU, Z., LUO, J., SCHROEDER, J. E., & BORGERSON, J. L. (2017). Forms of inconspicuous consumption: What drives inconspicuous luxury consumption in China? Marketing Theory, 17(4): 491-516.
  • YEOMAN, I., & MCMAHON-BEATTIE, U. (2018). The future of luxury: mega drivers, new faces and scenarios. Journal of Revenue and Pricing Management, 17(4), 204-217.
  • YEOMAN, I. (2011). The changing behaviours of luxury consumption. Journal of Revenue and Pricing Management, 10(1), 47-50.
  • YEOMAN, I., & MCMAHON-BEATTIE, U. (2011). The changing meaning of luxury. In Revenue Management, London: Palgrave Macmillan.
  • ZHAO, L., & JIN, S. (2017, December). The Definition of Affordable Luxury Based on Consumer Perception. In 2017 2nd International Seminar on Education Innovation and Economic Management (SEIEM 2017). Atlantis Press.

'Yeni' Lüks veya Kanon-Dışı Lüks: Klasik Lüksün Değişen Tanımı İçin Bir Özet

Yıl 2024, Cilt: 11 Sayı: 1, 240 - 263, 17.05.2024
https://doi.org/10.17336/igusbd.1104383

Öz

Bu çalışmanın amacı değişen lüks tüketimin tanımını anlamak için bir inceleme sunmaktır. 'Yeni' lüks kavramı, demokratikleşme, küreselleşme, sürdürülebilirlik ve lüksün batılı olmayan toplumlarla buluşmasıyla şekillenmektedir. Yeni lüksün ilk ayak sesleri 2000'li yılların başında duyulmaya başlasa da bu konudaki çalışmalar 2010'dan sonra artmaya başlamıştır. Bu literatür özeti, yeni lüks kavramını açıklamak için 2010-2021 yıllarında yapılan 129 çalışmaya odaklanmaktadır. Çalışma sonucunda 'ulaşılabilir lüks', 'yaratılabilir lüks', 'sürdürülebilir lüks' ve 'kiralık (paylaşılabilir) lüksün yeni lüksün bileşenleri olabileceği sonucuna varılmıştır. Buna göre bir çerçeve oluşturulmuş ve ilişkili anahtar kelimeler referanslarla sunulmuştur. Son olarak, söz konusu 'yeni' lüks için bir araştırma ajandası sunulmuştur. Konuyu muhafazakâr ve klasik bir kavram olarak ele alan mevcut birçok literatür incelemesinin aksine, bu çalışma 'yeni lüks' ve onun potansiyel ufuklarına odaklanmaktadır.

Kaynakça

  • ACHABOU, M. A., & DEKHILI, S. (2013). Luxury and sustainable development: Is there a match? Journal of Business Research, 66(10), 1896-1903.
  • AJITHA, S., & SIVAKUMAR, V. J. (2017). Understanding the effect of personal and social value on attitude and usage behavior of luxury cosmetic brands. Journal of Retailing and Consumer Services, 39, 103-113.
  • ALIYEV, F., URKMEZ, T., & WAGNER, R. (2019). A comprehensive look at luxury brand marketing research from 2000 to 2016: a bibliometric study and content analysis. Management Review Quarterly, 69(3), 233-264.
  • ANDJELIC, A. (2010). The Devil Shares Prada, Consumers Want Experiences, Not Products. Retrieved from: https://adage.com/article/digitalnext/devil-shares-prada-sharing-economy-boosts-luxury/299725
  • ARRIGO, E. (2018). Social media marketing in luxury brands: A systematic literature review and implications for management research. Management Research Review, 41(6), 657-679.
  • ATHWAL, N., WELLS, V. K., CARRIGAN, M., & HENNINGER, C. E. (2019). Sustainable Luxury Marketing: A synthesis and research agenda. International Journal of Management Reviews, 21(4), 405-426.
  • BAIN and COMPANY (2020), Luxury after COVID-19: Changed for (the) Good? Retrieved from: https://www.bain.com/insights/luxury-after-coronavirus/
  • BANISTER, E., ROPER, S., & POTAVANICH, T. (2020). Consumers ‘practices of everyday luxury. Journal of Business Research, 116, 458-466.
  • BARDHI, F., ECKHARDT, G. M., & SAMSIOE, E. (2020). Liquid luxury. Research Handbook on luxury branding. Edward Elgar Publishing.
  • BARDHI, F., & ECKHARDT, G. M. (2017). Liquid consumption. Journal of Consumer Research, 44(3), 582-597.
  • BATAT, W. (2021). The role of luxury gastronomy in culinary tourism: An ethnographic study of Michelin Starred restaurants in France. International Journal of Tourism Research, 23(2), 150-163.
  • BATAT, W. (2020). Pillars of sustainable food experiences in the luxury gastronomy sector: A qualitative exploration of Michelin-starred chefs’ motivations. Journal of Retailing and Consumer Services, 57.
  • BATAT, W. (2019), The New Luxury Experience, Creating the Ultimate Customer Experience, France: Springer.
  • BATTLE, A., RYDING, D., & HENNINGER, C. E. (2018). Access-based consumption: a new business model for luxury and secondhand fashion business?. In Vintage Luxury Fashion, Switzerland: Palgrave Macmillan, Cham.
  • BAUER, M., von WALLPACH, S., & HEMETSBERGER, A. (2011). My Little Luxury. Marketing ZFP, 33(1), 57-67.
  • BECKHAM, D., & VOYER, B. G. (2014). Can sustainability be luxurious? A mixed-method investigation of implicit and explicit attitudes towards sustainable luxury consumption. ACR North American Advances, 42, 245-250.
  • BELK, R. W. (1999). Leaping luxuries and transitional consumers. In Marketing issues in transitional economies. Boston, MA : Springer.
  • BENDELL, J., & THOMAS, L. (2013). The appearance of elegant disruption: Theorizing sustainable luxury entrepreneurship. Journal of Corporate Citizenship, (52), 9-24.
  • BENDELL, J. & KLEANTHOUS, A. (2007). Deeper luxury. WWF-UK, Godalming.
  • BERGER, J., & WARD, M. (2010). Subtle signals of inconspicuous consumption. Journal of Consumer Research, 37(4), 555-569.
  • BRUN, A., CASTELLI, C. M., KEITH, S., & SILIES, M. (2015). New life luxury: upcycled Scottish heritage textiles. International Journal of Retail & Distribution Management, 43(10/11), 1051-1064.
  • CARNEVALI, F. (2007). Luxury for the masses. Entreprises et histoire, (1), 56-70.
  • CATRY, B. (2003). The great pretenders: the magic of luxury goods. Business Strategy Review, 14(3), 0-17.
  • CHANDON, J. L., LAURENT, G., & VALETTE-FLORENCE, P. (2019). Evermore subjective and contingent luxury, Journal of Business Research, 102, 245-259.
  • CHANDON, J. L., LAURENT, G., & VALETTE-FLORENCE, P. (2017). In search of new planets in the luxury galaxy, Journal of Business Research, 77, 140-146.
  • CHANDON, J. L., LAURENT, G., & VALETTE-FLORENCE, P. (2016). Pursuing the concept of luxury: Introduction to the JBR Special Issue on “Luxury Marketing from Tradition to Innovation”. Journal of Business Research, 69(1), 299-303.
  • CHADHA, R., & HUSBAND, P. (2006), The Cult of the Luxury Brand, Nicholas Brealey: Finland.
  • CHEN, M., ZHANG, J., XIE, Z., & NIU, J. (2021a). Online low‐key conspicuous behavior of fashion luxury goods: The antecedents and its impact on consumer happiness. Journal of Consumer Behaviour, 20(1), 148-159.
  • CHEN, Y., MANDLER, T., & MEYER-WAARDEN, L. (2021b). Three decades of research on loyalty programs: A literature review and future research agenda. Journal of Business Research, 124, 179-197.
  • CHARITATOS, D., & A, CHRISTODOULOU (2015), Trivial objects, economy and attainable luxury, Semiotics and Hermeneutics of the Everyday, Lia Yoka and Gregory Paschalidis, Cambridge Scholars Publishing.
  • CRISTINI, H., KAUPPINEN-RÄISÄNEN, H., BARTHOD-PROTHADE, M., & WOODSIDE, A. (2017). Toward a general theory of luxury: Advancing from workbench definitions and theoretical transformations. Journal of Business Research, 70, 101-107.
  • COVA, B., & SAUCET, M. (2014). Unconventional marketing: From guerrilla to consumer made. In The Routledge companion to the future of marketing (pp. 252-268). Routledge.
  • DANZIGER, P. N. (2005), Let Them Eat Cake, Marketing Luxury to the Masses-as well as the Classes, Dearborn: United States of America.
  • DAVIES, I. A., LEE, Z., & AHONKHAI, I. (2012). Do consumers care about ethical-luxury? Journal of Business Ethics, 106(1), 37-51.
  • DELOITTE. (2020), Global Powers of Luxury Goods, Retrieved from: https://www2.deloitte.com/content/dam/Deloitte/global/Documents/Consumer-Business/gx-consumer-business-gplg-2020-report.pdf
  • DELOITTE. (2019). Global powers of luxury goods 2019: Bridging the gap between the old and the new, Retrieved from: https://www2.deloitte.com/content/dam/Deloitte/ar/Documents/Consumer_and_Industrial_Products/Global-Powers-of-Luxury-Goods-abril-2019.pdf
  • DHALIWAL, A., SINGH, D. P., & Paul, J. (2020). The consumer behavior of luxury goods: A review and research agenda. Journal of Strategic Marketing, 1-27.
  • DION, D., & BORRAZ, S. (2017). Managing status: How luxury brands shape class subjectivities in the service encounter. Journal of Marketing, 81(5), 67-85.
  • DUBOIS, D., JUNG, S., & ORDABAYEVA, N. (2021). The psychology of luxury consumption. Current Opinion in Psychology, 39, 82-87.
  • DUBOIS, B., CZELLAR, S., & LaureNT, G. (2005). Consumer segments based on attitudes toward luxury: empirical evidence from twenty countries. Marketing letters, 16(2), 115-128.
  • ENG, T. Y., & BOGAERT, J. (2010). Psychological and cultural insights into consumption of luxury western brands in India, Journal of Customer Behavior, 9(1), 55-75.
  • ERTÜRK, E., LOPEZ, D., & YU, W. Y. (2019). Benefits and Risks of Using Blockchain in Smart Energy: A Literature Review. Contemporary Management Research, 15(3), 205-225.
  • FISKE, N., & SILVERSTEIN, M. (2001). Trading up: The new luxury and why we need it. Boston Consulting Group. Retrieved from: https://www.bcg.com/en-cn/the-new-luxury-trading-up-and-trading-down
  • FLATTERS, P., and WILLMOTT, M. (2009). Understanding the post-recession consumer. Harvard Business Review, 87(7/8), 106-112. Retrieved from: https://hbr.org/2009/07/understanding-the-postrecession-consumer
  • FUJIOKA, R,, Li, Z. and KANEKO, Y. (2018), The Democratisation of Luxury and the Expansion of the Japanese Market, 1960-2010, Global Luxury, Pierre-Yves Donzé and Rika Fujioka, Japan: Palgrave Macmillan.
  • GHOSH, A., & VARSHNEY, S. (2013). Luxury goods consumption: A conceptual framework based on literature review. South Asian Journal of Management, 20(2), 146.
  • GRANOT, E., RUSSELL, L. T. M., & BRASHEAR-ALEJANDRO, T. G. (2013). Populence: Exploring luxury for the masses. Journal of Marketing Theory and Practice, 21(1), 31-44.
  • GUTSATZ, M., and HEINE, K. (2018). Is luxury expensive? Journal of Brand Management, 25(5), 411-423.
  • GURZKI, H., and WOISETSCHLÄGER, D. M. (2017). Mapping the luxury research landscape: A bibliometric citation analysis. Journal of Business Research, 77, 147-166.
  • GUZZETTI, A., CRESPI, R., & BELVEDERE, V. (2021). “Please don't buy!”: Consumers attitude to alternative luxury consumption. Strategic Change, 30(1), 67-78.
  • HANNA, J. (2004). Luxury isn’t what it used to be. Harvard Business School Bulletin, 80(2), 54-62. Retrieved from: https://hbswk.hbs.edu/item/luxury-isnt-what-it-used-to-be
  • HARTMANN, L. H., NITZKO, S., & SPILLER, A. (2016). The significance of definitional dimensions of luxury food. British Food Journal. 118(8), 1976-1998.
  • HEINE, K., & PHAN, M. (2011). Trading-up mass-market goods to luxury products. Australasian Marketing Journal (AMJ), 19(2), 108-114.
  • HENNINGER, C. E., ALEVIZOU, P. J., TAN, J., HUANG, Q., & RYDING, D. (2017). Consumption strategies and motivations of Chinese consumers. Journal of Fashion Marketing and Management: An International Journal, 21(3), 419-434.
  • HILTON, M. (2004). The legacy of luxury: Moralities of consumption since the 18th century. Journal of Consumer Culture, 4(1), 101-123.
  • HOLMQVIST, J., RUIZ, C. D., & PEÑALOZA, L. (2019). Moments of luxury: Hedonic escapism as a luxury experience. Journal of Business Research, 116, 503-513.
  • HU, S., HENNINGER, C. E., BOARDMAN, R., & RYDING, D. (2019). Challenging current fashion business models: Entrepreneurship through access-based consumption in the second-hand luxury garment sector within a circular economy. In Sustainable Luxury (pp. 39-54). Springer, Singapore.
  • JAIN, S., & MISHRA, S. (2020). Luxury fashion consumption in sharing economy: A study of Indian millennials. Journal of Global Fashion Marketing, 11(2), 171-189.
  • JAIN, S. (2019). Factors affecting sustainable luxury purchase behavior: A conceptual framework. Journal of International Consumer Marketing, 31(2), 130-146.
  • JHAMB, D., AGGARWAL, A., MITTAL, A., & PAUL, J. (2020). Experience and attitude towards luxury brands consumption in an emerging market. European Business Review, 32(5), 909-936.
  • JIA, F., YANG, Z., JI, L., & XU, S. (2019). “Boss ceiling effect”: brand downgrading consumption of workplace employees. Asia Pacific Journal of Marketing and Logistics.
  • KAHN, J. (2009). Luxury-Goods makers embrace sustainability, The New York Times, Retrieved from: https://www.nytimes.com/2009/03/27/business/worldbusiness/27iht-sustain.html
  • KAPFERER, J. N., & MICHAUT-DENIZEAU, A. (2020). Are millennials really more sensitive to sustainable luxury? A cross-generational international comparison of sustainability consciousness when buying luxury. Journal of Brand Management, 27(1), 35-47.
  • KAPFERER, J. N., & VALETTE-FLORENCE, P. (2018). The impact of brand penetration and awareness on luxury brand desirability: A cross country analysis of the relevance of the rarity principle. Journal of Business Research, 83, 38-50.
  • KAPFERER, J. N. (2017). The End of Luxury as We Knew It? In Advances in Luxury Brand Management (pp. 25-41). Palgrave Macmillan, Cham.
  • KAPFERER, J. N., & LAURENT, G. (2016). Where do consumers think luxury begins? A study of perceived minimum price for 21 luxury goods in 7 countries. Journal of Business Research, 69(1), 332-340.
  • KAPFERER, J. N., & MICHAUT, A. (2015). Luxury and sustainability: a common future? The match depends on how consumers define luxury. Luxury Research Journal, 1(1), 3-17.
  • KAPFERER, J. N. (2014). The future of luxury: Challenges and opportunities. Journal of Brand Management, 21(9), 716-726.
  • KAPFERER, J. N., and Michaut-Denizeau, A. (2014). Is luxury compatible with sustainability? Luxury consumers’ viewpoint. Journal of Brand Management, 21(1), 1-22.
  • KAPFERER, J. N. (2012). Abundant rarity: The key to luxury growth. Business Horizons, 55(5), 453-462.
  • KAPFERER, J. N., & BASTIEN, V. (2009). The specificity of luxury management: Turning marketing upside down. In Advances in luxury brand management (pp. 65-84). Palgrave Macmillan, Cham.
  • KARATZAS, S., KAPOULAS, A., & PRIPORAS, C. V. (2019). Consumers' perceptions on complexity and prospects of ethical luxury: Qualitative insights from Taiwan. Australasian Marketing Journal (AMJ), 27(4), 224-232.
  • KASTANAKIS, M. N., & BALABANIS, G. (2014). Explaining variation in conspicuous luxury consumption: An individual differences' perspective. Journal of Business Research, 67(10), 2147-2154.
  • KASTANAKIS, M. N., & BALABANIS, G. (2012). Between the mass and the class: Antecedents of the “bandwagon” luxury consumption behavior. Journal of Business Research, 65(10), 1399-1407.
  • KAUPPINEN-RÄISÄNEN, H., GUMMERUS, J., von KOSKULL, C., & CHRISTINI, H. (2019). The new wave of luxury: The meaning and value of luxury to the contemporary consumer. Qualitative Market Research: An International Journal. 22(3), 229-249.
  • KAUTISH, P., & SHARMA, R. (2019). Value orientation, green attitude and green behavioral intentions: an empirical investigation among young consumers. Young Consumers.
  • KHARAS, H., & GERTZ, G. (2010). The new global middle class: A cross-over from West to East. Wolfensohn Center for Development at Brookings, 1-14. Retrieved from: https://www.brookings.edu/research/the-new-global-middle-class-a-cross-over-from-west-to-east/
  • KO, E., COSTELLO, J. P., & TAYLOR, C. R. (2019). What is a luxury brand? A new definition and review of the literature. Journal of Business Research, 99, 405-413.
  • KOIVISTO, E., & MATTILA, P. (2012). Brand Management of ‘New Luxury’: Case Saga Furs. Journal of Global Fashion Marketing, 3(3), 135-145.
  • KREUZER, M., CADO, V., & RAÏES, K. (2020). Moments of care: How interpersonal interactions contribute to luxury experiences of healthcare consumers. Journal of Business Research, 116, 482-490.
  • KUMAR, A., PAUL, J., & STARČEVIĆ (2021), S. Do brands make consumers happy? A masstige theory perspective. Journal of Retailing and Consumer Services, 58, 102318.
  • KUMAR, A., PAUL, J., and UNNITHAN, A. B. (2019). ‘Masstige’marketing: A review, synthesis and research agenda. Journal of Business Research.
  • KUMAR, A., & PAUL, J. (2018). Mass prestige value and competition between American versus Asian laptop brands in an emerging market—Theory and evidence. International Business Review, 27(5), 969-981.
  • KUNZ, J., MAY, S., & SCHMIDT, H. J. (2020). Sustainable luxury: current status and perspectives for future research. Business Research, 1-61.
  • LEBAN, M., & PLENNERT, M. (2018). Analyzing the Perception of Experiential Luxury Consumption of Millennials on Instagram: a New Methodological Approach. ACR North American Advances, 46, 674.
  • LEE, D. (2020). What’s the deal with Michelin’s new green clovers, Retrieved from: https://www.finedininglovers.com/article/michelin-guide-green-clovers
  • LEIBENSTEIN, H. (1950). Bandwagon, snob, and Veblen effects in the theory of consumers' demand. The quarterly journal of economics, 64(2), 183-207.
  • LIU, X., SHIN, H., & BURNS, A. C. (2019). Examining the impact of luxury brand's social media marketing on customer engagement: Using big data analytics and natural language processing. Journal of Business Research.
  • LLAMAS, R. (2016). Is freedom the new luxury? A contemporary consumer perspective. In 14th International Marketing Trends Conference, Venice: Paris-Venice Marketing Trends Association, 2-17.
  • LIPOVETSKY, G., & ROUX, E. (2015), Le luxe éternelle, De l’âge du sacré au temps des marques, Paris: Gallimard.
  • LO, A., & YEUNG, M. A. (2019). Brand prestige and affordable luxury: The role of hotel guest experiences. Journal of Vacation Marketing, 26(2), 247-262.
  • MADAN, S. (2018). Ephemeral experiences or permanent possessions? The future of luxury in Asia. In LVMH-SMU Luxury Research Conference.
  • MACINNIS, D. J. (2011). A framework for conceptual contributions in marketing. Journal of Marketing, 75(4), 136-154.
  • MAKKAR, M., & YAP, S. F. (2018). The anatomy of the inconspicuous luxury fashion experience. Journal of Fashion Marketing and Management: An International Journal, 22(1): 129-156.
  • MARTÍN-MARTÍN, A., THELWALL, M., ORDUNA-MALEA, E., & LÓPEZ-CÓZAR, E. D. (2021). Google Scholar, Microsoft Academic, Scopus, Dimensions, Web of Science, and OpenCitations’ COCI: a multidisciplinary comparison of coverage via citations. Scientometrics, 126(1), 871-906.
  • MARTÍN-MARTÍN, A., ORDUNA-MALEA, E., THELWALL, M., & LÓPEZ-CÓZAR, E. D. (2018). Google Scholar, Web of Science, and Scopus: A systematic comparison of citations in 252 subject categories. Journal of informetrics, 12(4), 1160-1177.
  • MASON, R. (1993a). Conspicuous consumption: A literature review. European journal of Marketing, 18(3), 26-39.
  • MASON, R. (1993b). Cross-cultural influences on the demand for status goods. ACR European Advances, 1, 45-61.
  • MCKINSEY & COMPANY (2020), A perspective for the luxury-goods industry during -and after- coronavirus, Retrieved from: https://www.mckinsey.com/industries/retail/our-insights/a-perspective-for-the-luxury-goods-industry-during-and-after-coronavirus
  • MELINE, T. (2006). Selecting studies for systemic review: Inclusion and exclusion criteria. Contemporary issues in communication science and disorders, 33(Spring), 21-27.
  • MISHRA, S., JAIN, S., & JHAM, V. (2021). Luxury rental purchase intention among millennials—A crossnational study. Thunderbird International Business Review, 63(4), 503-516.
  • MUNDEL, J., HUDDLESTON, P., and VODERMEIER, M. (2017). An exploratory study of consumers’ perceptions: What are affordable luxuries? Journal of Retailing and Consumer Services, 35, 68-75.
  • NOBRE, H., & SIMÕES, C. (2019). NewLux Brand Relationship Scale: Capturing the scope of mass-consumed luxury brand relationships. Journal of Business Research, 102, 328-338.
  • OKONKWO, U. (2009). The luxury brand strategy challenge. Journal of brand management, 16(5), 287-289.
  • OKONKWO, U. (2007), Luxury fashion branding. Trends, tactics, techniques, New York: Palgrave Macmillan.
  • OSBURG, V. S., DAVIEs, I., YOGANATHAN, V., & MCLEAY, F. (2020). Perspectives, Opportunities and Tensions in Ethical and Sustainable Luxury: Introduction to the Thematic Symposium. Journal of Business Ethics, 1-10.
  • PAUL, J. (2020). SCOPE framework for SMEs: A new theoretical lens for success and internationalization. European Management Journal, 38(2), 219-230.
  • PAUL, J., & Criado, A. R. (2020). The art of writing literature review: What do we know and what do we need to know? International Business Review, 29(9), 101717.
  • PAUL, J. (2019a). Masstige model and measure for brand management. European Management Journal, 37(3), 299-312.
  • PAUL, J. (2019b). Marketing in emerging markets: a review, theoretical synthesis and extension. International Journal of Emerging Markets, 15(3), 446-468.
  • PAUL, J., & Rosado-Serrano, A. (2019). Gradual internationalization vs. born-global/international new venture models. International Marketing Review, 36(6), 830-858.
  • PAUL, J., (2018). Toward a 'masstige' theory and strategy for marketing. European Journal of International Management, 12(5-6), 722-745.
  • PAUL, J. and Mas, E. (2016), “The emergence of China and India in the global market”, Journal of East- West Business, 22(1). 28-50.
  • PAUL, J. (2015). Masstige marketing redefined and mapped: introducing a pyramid. Marketing Intelligence & Planning, 33(5), 1-18.
  • PALKA, A., & NEWERLI-GUZ, J. (2018). Ice cream as innovative luxury products. Handel Wewnętrzny, 2 (373), 331-342.
  • PANTANO, E., & STYLOS, N. (2020). The Cinderella moment: Exploring consumers' motivations to engage with renting as collaborative luxury consumption mode. Psychology & Marketing, 37(5), 740-753.
  • PARASURAMAN, A., ZEITHAML, V. A., & BERRY, L. L. (1985). A conceptual model of service quality and its implications for future research. Journal of marketing, 49(4), 41-50.
  • PENCARELLI, T., ALI TAHA, V., ŠKERHÁKOVÁ, V., VALENTINY, T., & FEDORKO, R. (2020). Luxury Products and Sustainability Issues from the Perspective of Young Italian Consumers. Sustainability, 12(1), 245.
  • PLAŻYK, K. (2015). The democratization of luxury–a new form of luxury. Studia University of Economics in Katowice, 158-165.
  • RANA, J., & PAUL, J. (2017). Consumer behavior and purchase intention for organic food: A review and research agenda. Journal of Retailing and Consumer Services, 38, 157-165.
  • RIBOLDAZZI, S., CAPRIELLO, A., & MARTIN, D. (2021). Private‐label consumer studies: A review and future research agenda. International Journal of Consumer Studies. 1-23.
  • ROPER, S., CARUANA, R., MEDWAY, D., & MURPHY, P. (2013). Constructing luxury brands: exploring the role of consumer discourse. European Journal of Marketing, No.47 Vol.3(4), 375-400.
  • ROSENBAUM, M. S., RAMIREZ, G. C., CAMPBELL, J., & KLAUS, P. (2019). The product is me: Hyper-personalized consumer goods as unconventional luxury. Journal of Business Research.
  • RYAN, C., & STEWART, M. (2009). Eco-tourism and luxury–the case of Al Maha, Dubai. Journal of Sustainable Tourism, 17(3), 287-301.
  • SHIN, H., EASTMAN, J., & LI, Y. (2021). Is it love or just like? Generation Z’s brand relationship with luxury. Journal of Product & Brand Management.
  • SILVERSTEIN, M. J., FISKE, N, & BUTMAN, J. (2005). Trading Up, Why consumers want new luxury goods and how companies create them, Portfolio: USA.
  • SILVERSTEIN, M. J., & FISKE, N. (2003). Luxury for the masses. Harvard business review. Retrieved from: https://hbr.org/2003/04/luxury-for-the-masses
  • SUN, J. J., BELLEZZA, S., & PAHARIA, N. (2021). EXPRESS: Buy Less, Buy Luxury: Understanding and Overcoming Product Durability Neglect for Sustainable Consumption. Journal of Marketing, 85(3), 28-43.
  • SLOMAN, J., GARRATT D. and GUEST J.,(2018) Economics, Tenth Edition, United Kingdom: Pearson.
  • SUDBURY-RILEY, L., HUNTER-JONES, P., AL-ABDIN, A., LEWIN, D., & SPENCE, R. (2020). Conceptualizing experiential luxury in palliative care: Pathographies of liminal space, cathedral, and community. Journal of Business Research, 116, 446-457.
  • TENNANT, A. (1994). Creating brand power. In Brand power (pp. 33-52). Palgrave Macmillan, London.
  • THIRUMARAN, K., JANG, H., POURABEDIN, Z., & WOOD, J. (2021). The role of social media in the luxury tourism business: a research review and trajectory assessment. Sustainability, 13(3), 1216.
  • TURUNEN, L. L. M. (2015). Challenging the hierarchical categorization of luxury fashion brands. Nordic Journal of Business, 64(2), 119-138.
  • TRUONG, Y., McColl, R., & Kitchen, P. J. (2009). New luxury brand positioning and the emergence of masstige brands. Journal of Brand Management, 16(5-6), 375-382.
  • THOMSEN, T. U., HOLMQVIST, J., von WALLPACH, S., HEMETSBERGER, A., & BELK, R. W. (2020). Conceptualizing unconventional luxury. Journal of Business Research, 116, 441-445.
  • VARGO, S. L., & LUSCH, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of marketing, 68(1), 1-17.
  • VIGNERON, F., & JOHNSON, L. W. (1999). A review and a conceptual framework of prestige-seeking consumer behavior. Academy of marketing science review, 1(1), 1-15.
  • WALLPACH, von S., HEMETSBERGER, A., THOMSEN, T. U., and BELK, R. W. (2019). Moments of luxury–A qualitative account of the experiential essence of luxury. Journal of Business Research, 116, 491-502.
  • WU, Z., LUO, J., SCHROEDER, J. E., & BORGERSON, J. L. (2017). Forms of inconspicuous consumption: What drives inconspicuous luxury consumption in China? Marketing Theory, 17(4): 491-516.
  • YEOMAN, I., & MCMAHON-BEATTIE, U. (2018). The future of luxury: mega drivers, new faces and scenarios. Journal of Revenue and Pricing Management, 17(4), 204-217.
  • YEOMAN, I. (2011). The changing behaviours of luxury consumption. Journal of Revenue and Pricing Management, 10(1), 47-50.
  • YEOMAN, I., & MCMAHON-BEATTIE, U. (2011). The changing meaning of luxury. In Revenue Management, London: Palgrave Macmillan.
  • ZHAO, L., & JIN, S. (2017, December). The Definition of Affordable Luxury Based on Consumer Perception. In 2017 2nd International Seminar on Education Innovation and Economic Management (SEIEM 2017). Atlantis Press.
Toplam 143 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Günlük Yaşam ve Tüketim, Tüketici Davranışı
Bölüm Makaleler
Yazarlar

Aylin Ecem Gürşen 0000-0003-3126-1644

Erken Görünüm Tarihi 16 Mayıs 2024
Yayımlanma Tarihi 17 Mayıs 2024
Kabul Tarihi 28 Şubat 2023
Yayımlandığı Sayı Yıl 2024 Cilt: 11 Sayı: 1

Kaynak Göster

APA Gürşen, A. E. (2024). ‘New’ Luxury or Off-Canon Luxury: A Compendium for the Changing Definition of Classical Luxury. İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi, 11(1), 240-263. https://doi.org/10.17336/igusbd.1104383

Creative Commons Lisansı
İstanbul Gelişim Üniversitesi Sosyal Bilimler Dergisi Creative Commons Atıf-GayriTicari-Türetilemez 4.0 Uluslararası Lisansı ile lisanslanmıştır.