Examining the Spatial Impacts of Globalization on Commercial Functions: The Case of Marseille Coastline

Öz

This study aims to examine the spatial, economic, socio-cultural, and digital impacts of globalization on commercial functions along the Marseille coastline. Designed as a qualitative case study, the research employs literature review, secondary data analysis, and visual/spatial investigation. The transformation process is evaluated through the Euroméditerranée Project and selected waterfront focal areas, including Vieux-Port, Les Halles de la Major, Les Terrasses du Port, and the MUCEM area. The findings indicate that traditional port and local commercial functions have gradually been replaced by tourism-, service-, culture-, and consumption-oriented spatial uses. While this restructuring has increased economic vitality and global visibility, it has also generated socio-cultural tensions such as gentrification, selective publicness, weakening cultural continuity, and pressure on local tradesmen. In addition, digitalization and omnichannel retail practices have transformed user experience while also creating new risks of digital inequality for local businesses. The study concludes that commercial transformation in waterfront areas should be addressed not merely as a physical and economic process, but as a multilayered transformation that requires inclusive and balanced urban policies.

Anahtar Kelimeler

• Globalization
• Marseille coastline
• Transformation of commercial spaces
• Cultural heritage
• Social inequality

Destekleyen Kurum

This research received no financial support from any institution or organization. The author conducted this study within the scope of the Master’s program at Trakya University, Department of Architecture.

Proje Numarası

1

Etik Beyan

This study was conducted in accordance with research and publication ethics. It has not been previously published or submitted for publication elsewhere. No conflict of interest exists regarding the preparation of this study.

Teşekkür

I would like to express my gratitude to my advisor, Assoc. Prof. Dr. Gencay Çubuk, for his guidance and support throughout this study, and to my family for their unwavering support during my academic journey.

Ticari Fonksiyonlar Üzerinde Küreselleşmenin Mekânsal Etkilerinin İncelenmesi: Marsilya Kıyı Şeridi Örneği

Öz

Bu çalışma, küreselleşmenin Marsilya kıyı şeridindeki ticari işlevler üzerindeki mekânsal, ekonomik, sosyo-kültürel ve dijital etkilerini incelemeyi amaçlamaktadır. Nitel bir vaka çalışması olarak tasarlanan araştırmada literatür taraması, ikincil veri analizi ve görsel/mekânsal inceleme yöntemleri kullanılmıştır. Dönüşüm süreci, Euroméditerranée Projesi ile birlikte Vieux-Port, Les Halles de la Major, Les Terrasses du Port ve MUCEM çevresi gibi kıyı odak alanları üzerinden değerlendirilmiştir. Bulgular, geleneksel liman ve yerel ticaret işlevlerinin yerini turizm, hizmet, kültür ve tüketim odaklı yeni mekânsal kullanımlara bıraktığını göstermektedir. Bu yeniden yapılanma ekonomik canlılık ve küresel görünürlük sağlarken; soylulaştırma, seçkinci kamusallık, kültürel süreklilikte zayıflama ve yerel esnaf üzerindeki baskılar gibi sosyo-kültürel gerilimler de üretmektedir. Ayrıca dijitalleşme ve çok kanallı ticaret uygulamalarının kullanıcı deneyimini dönüştürdüğü, ancak yerel işletmeler açısından yeni dijital eşitsizlik riskleri yarattığı belirlenmiştir. Sonuç olarak, kıyı alanlarındaki ticari dönüşümün yalnızca fiziksel ve ekonomik bir süreç olarak değil, kapsayıcı ve dengeli kentsel politikalarla yönetilmesi gereken çok katmanlı bir dönüşüm olarak ele alınması gerektiği vurgulanmaktadır.

Anahtar Kelimeler

• Küreselleşme
• Marsilya kıyı şeridi
• Ticari mekânların dönüşümü
• Kültürel miras
• Sosyal eşitsizlik

Destekleyen Kurum

Bu araştırma herhangi bir kurum veya kuruluş tarafından maddi olarak desteklenmemiştir. Yazar, çalışmayı Trakya Üniversitesi Mimarlık Anabilim Dalı’nda yürütülen yüksek lisans programı kapsamında gerçekleştirmiştir.

Proje Numarası

1

Etik Beyan

Bu çalışma, araştırma ve yayın etiği ilkelerine uygun olarak yürütülmüştür. Daha önce herhangi bir yerde yayımlanmamış veya yayımlanmak üzere değerlendirmeye sunulmamıştır. Çalışmanın hazırlanmasında herhangi bir çıkar çatışması bulunmamaktadır.

Teşekkür

Bu çalışmadaki destek ve rehberliği için danışmanım Doç. Dr. Gencay Çubuk’a ve tüm akademik süreçlerimde yanımda olan aileme teşekkür ederim.

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