Küresel Ticarette Yapay Zeka Devriminin İzlenmesi: Sınır Ötesi E-Ticaretin Gelişimine İlişkin Sistematik Bir Bibliyometrik Sentez

Öz

Yapay zeka, CBEC’nin gelişim yönünü belirleyen temel itici güçtür. Algoritmik uygulamalar konusunda bir eksiklik bulunmamakla birlikte, bu bağlantının ardındaki kavramsal gelişimin oldukça çeşitlilik gösterdiği ortaya çıkmıştır. Bu makale, yapay zeka ve uluslararası işletme alanlarının kesişim noktasında, yirmi beş yıllık bir dönemi (2000-2025) kapsayan yeniliklere ilişkin kapsamlı bir bibliyometrik inceleme sunmaktadır. PRISMA ilkelerine dayalı olarak, başlangıçta 181 adet olan Scopus makalesi, 93 adetlik yüksek kaliteli bir koleksiyon oluşturmak üzere daraltılmıştır. VOSviewer tabanlı gelişmiş veri görselleştirme yoluyla gizli entelektüel yapılar keşfedilmiştir. Sonuç olarak, Çin'in yapay zeka tabanlı CBEC araştırmalarının merkez üssü olduğu yoğun bir coğrafi dağılım ortaya çıkmaktadır. Büyük verilerle desteklenen üç ana konu ortaya çıkmıştır: stratejik yönetim, teknolojik altyapı ve tüketici davranışı. Analizler, yapay zekanın gelişimi yoluyla basit otomasyondan doğruluk odaklı öngörücü yönetişime doğru bir dönüşüm içinde olduğunu göstermektedir.

Anahtar Kelimeler

• Sınır Ötesi E-Ticaret (CBEC)
• Yapay Zeka (AI)
• Bibliyometrik Analiz
• Veri Bilimi ve Analitiği
• Yönetim Bilişim Sistemleri

Mapping the AI Revolution in Global Trade: A Systematic Bibliometric Synthesis of Cross-Border E-Commerce Evolution

Öz

AI is the key force behind the direction in which CBEC evolves. While there is no shortage of algorithmic implementation, the conceptual development behind this connection has proven to be varied. This paper presents a comprehensive bibliometric review of innovations spanning a period of twenty-five years (2000-2025) at the nexus of artificial intelligence and international business. Based on PRISMA principles, the initial set of 181 Scopus papers was narrowed down to form a high-quality collection of 93 papers. Latent intellectual structures were discovered through advanced data visualization based on VOSviewer. As a result, a dense geographical distribution emerges, where China acts as the epicenter of research on AI-based CBEC. Three central topics have emerged, including strategic management, technological infrastructure, and consumer behavior, all supported by big data. Analysis indicates the evolution from simple automation to accuracy-focused predictive governance via the development of AI.

Anahtar Kelimeler

• Cross-Border E-Commerce (CBEC)
• Artificial Intelligence (AI)
• Bibliometric Analysis
• Data Science and Analytics
• Management Information Systems

Kaynakça

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