Andaç Baran Cezayirlioğlu profile image
Andaç Baran Cezayirlioğlu Doctoral İZMİR EKONOMİ ÜNİVERSİTESİ, LİSANSÜSTÜ EĞİTİM ENSTİTÜSÜ, İŞLETME (DR)
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Research Fields

Cross-Cultural Comparisons of Education: International Examinations Service Marketing Internationalization in Higher Education Entrepreneurial Marketing Curriculum and Teaching in Economics, Business and Management Corporate Branding Digital Marketing Event Marketing

Institution

İZMİR EKONOMİ ÜNİVERSİTESİ, LİSANSÜSTÜ EĞİTİM ENSTİTÜSÜ, İŞLETME (DR)

Popular Publications

The Sour Switch: When Brand Hate Leads To Positive Outcomes For Competitors
Authors: Andaç Baran Cezayirlioğlu , Elif İzcan , Hakkı M. Karakaş , Selin Baysak , Tuğba Tuğrul
Published: 2026 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.1761998
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 15

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1

15

Publications

The Sour Switch: When Brand Hate Leads To Positive Outcomes For Competitors
Authors: Andaç Baran Cezayirlioğlu , Elif İzcan , Hakkı M. Karakaş , Selin Baysak , Tuğba Tuğrul
Published: 2026 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.1761998
FAVORITE 1 TOTAL DOWNLOAD COUNT 15

1

15

Articles published in
Yaşar Üniversitesi E-Dergisi
Yaşar Üniversitesi E-Dergisi
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