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Tuğba Tuğrul Prof. Dr. İZMİR EKONOMİ ÜNİVERSİTESİ
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1 Publication
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Research Fields

Consumer Behaviour

Institution

İZMİR EKONOMİ ÜNİVERSİTESİ

Popular Publications

The Sour Switch: When Brand Hate Leads To Positive Outcomes For Competitors
Authors: Andaç Baran Cezayirlioğlu , Elif İzcan , Hakkı M. Karakaş , Selin Baysak , Tuğba Tuğrul
Published: 2026 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.1761998
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 15

0

1

15

Publications

The Sour Switch: When Brand Hate Leads To Positive Outcomes For Competitors
Authors: Andaç Baran Cezayirlioğlu , Elif İzcan , Hakkı M. Karakaş , Selin Baysak , Tuğba Tuğrul
Published: 2026 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.1761998
FAVORITE 1 TOTAL DOWNLOAD COUNT 15

1

15

Articles published in
Yaşar Üniversitesi E-Dergisi
Yaşar Üniversitesi E-Dergisi
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