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Tuğba Tuğrul
Prof. Dr.
İZMİR EKONOMİ ÜNİVERSİTESİ
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Consumer Behaviour
Institution
İZMİR EKONOMİ ÜNİVERSİTESİ
Popular Publications
The Sour Switch: When Brand Hate Leads To Positive Outcomes For Competitors
Authors:
Andaç Baran Cezayirlioğlu
,
Elif İzcan
,
Hakkı M. Karakaş
,
Selin Baysak
,
Tuğba Tuğrul
Published: 2026 ,
Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.1761998
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
15
0
CITED
1
FAVORITE
15
TOTAL DOWNLOAD COUNT
Publications
The Sour Switch: When Brand Hate Leads To Positive Outcomes For Competitors
Authors:
Andaç Baran Cezayirlioğlu
,
Elif İzcan
,
Hakkı M. Karakaş
,
Selin Baysak
,
Tuğba Tuğrul
Published: 2026 ,
Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.1761998
FAVORITE
1
TOTAL DOWNLOAD COUNT
15
1
FAVORITE
15
TOTAL DOWNLOAD COUNT
Articles published in
Yaşar Üniversitesi E-Dergisi
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