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Selin Baysak Doctoral İZMİR EKONOMİ ÜNİVERSİTESİ, LİSANSÜSTÜ EĞİTİM ENSTİTÜSÜ, EKONOMİ (DR) (İNGİLİZCE)
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Research Fields

Consumer Behaviour

Institution

İZMİR EKONOMİ ÜNİVERSİTESİ, LİSANSÜSTÜ EĞİTİM ENSTİTÜSÜ, EKONOMİ (DR) (İNGİLİZCE)

Popular Publications

The Sour Switch: When Brand Hate Leads To Positive Outcomes For Competitors
Authors: Andaç Baran Cezayirlioğlu , Elif İzcan , Hakkı M. Karakaş , Selin Baysak , Tuğba Tuğrul
Published: 2026 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.1761998
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 33

0

1

33

Publications

The Sour Switch: When Brand Hate Leads To Positive Outcomes For Competitors
Authors: Andaç Baran Cezayirlioğlu , Elif İzcan , Hakkı M. Karakaş , Selin Baysak , Tuğba Tuğrul
Published: 2026 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.1761998
FAVORITE 1 TOTAL DOWNLOAD COUNT 33

1

33

Articles published in
Yaşar Üniversitesi E-Dergisi
Yaşar Üniversitesi E-Dergisi
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