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Ayça Uğur Doctoral İSTANBUL KÜLTÜR ÜNİVERSİTESİ
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2 Publication
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Research Fields

Human Resources Management Marketing Digital Marketing Customer Relationship Management Marketing Technology Advertisement Consumer Behaviour Product and Brand Management Strategy, Management and Organisational Behaviour Innovation Management Quality Management Corporate Governance Leadership Strategy

Institution

İSTANBUL KÜLTÜR ÜNİVERSİTESİ

Popular Publications

EXAMINING THE IMPACT OF ART ON MANAGEMENT SCIENCE
DOI: 10.58654/jebi.1301369
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 114

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114

Publications

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114

THE IMPACT OF DIGITAL TRANSFORMATION ON BUSINESS MODELS
Authors: Ayça Uğur , Burçin Ataseven
DOI: 10.54452/jrb.1038044
FAVORITE 0 TOTAL DOWNLOAD COUNT 2078

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2078

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