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Ayça Uğur Dr. It is not affiliated with an institution
Publication 3 Review 1
3 Publication
1 Review

Research Fields

Customer Relationship Management Product and Brand Management Human Resources Management Strategy, Management and Organisational Behaviour Marketing Technology Innovation Management Digital Marketing Quality Management Advertisement Corporate Governance Marketing Leadership Consumer Behaviour Strategy

Institution

It is not affiliated with an institution

Popular Publications

EXAMINING THE IMPACT OF ART ON MANAGEMENT SCIENCE
DOI: 10.58654/jebi.1301369
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 435

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1

435

Publications

Adaptation of the “Design Thinker Profile” Scale into Turkish
DOI: 10.62393/aurum.1480826
FAVORITE 0 TOTAL DOWNLOAD COUNT 691

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691

1

435

THE IMPACT OF DIGITAL TRANSFORMATION ON BUSINESS MODELS
Authors: Ayça Uğur , Burçin Ataseven
DOI: 10.54452/jrb.1038044
FAVORITE 0 TOTAL DOWNLOAD COUNT 3729

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3729

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