Azize Şahin profile image
Azize Şahin Assoc. Prof. İstanbul Üniversitesi
Publication 1 Review 7
1 Publication
7 Review

Research Fields

Digital Marketing Marketing Communications Marketing Advertisement Service Marketing Product and Brand Management Integrated Marketing Communication Entrepreneurial Marketing Customer Relationship Management Retail

Institution

İstanbul Üniversitesi

Popular Publications

TECHNOLOGICAL LEADERSHIP, CUSTOMIZATION, BRAND AWARENESS AND BRAND EQUITY
DOI: 10.11616/asbi.954060
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 708

0

1

708

Publications

TECHNOLOGICAL LEADERSHIP, CUSTOMIZATION, BRAND AWARENESS AND BRAND EQUITY
DOI: 10.11616/asbi.954060
FAVORITE 1 TOTAL DOWNLOAD COUNT 708

1

708

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