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Beste Burcu Kasap Dr. Instructor KIRKLARELİ ÜNİVERSİTESİ, BABAESKİ MESLEK YÜKSEKOKULU
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Research Fields

Marketing Digital Marketing

Institution

KIRKLARELİ ÜNİVERSİTESİ, BABAESKİ MESLEK YÜKSEKOKULU

Publications

THE IMPORTANCE OF TRANSMEDIA STORYTELLING IN MARKETING AND BRANDING: THE NILOYA CASE
Authors: Murat Selim Selvi , Beste Burcu Kasap
Published: 2024 , International Anatolian Journal of Social Sciences
DOI: 10.47525/ulasbid.1516679
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Articles published in
International Anatolian Journal of Social Sciences
International Anatolian Journal of Social Sciences
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