Muhammet Ali Aytaç profile image
Muhammet Ali Aytaç Asst. Prof. Dr. GEDİK ÜNİVERSİTESİ, İKTİSADİ, İDARİ VE SOSYAL BİLİMLER FAKÜLTESİ
Publication 4 Review 2 CrossRef Cited 1
4 Publication
2 Review
1 CrossRef Cited
0000-0003-4835-4441

Research Fields

Digital Marketing Advertisement Marketing Research Methodology Product and Brand Management

Institution

GEDİK ÜNİVERSİTESİ, İKTİSADİ, İDARİ VE SOSYAL BİLİMLER FAKÜLTESİ

Popular Publications

The Importance of the Bullwhip Effect in Services Supply Chain and a Research in the Telecommunication Sector
Authors: Muhammet Ali Aytaç , Mehmet Yaman Öztek
Published: 2024 , Econharran
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 465

0

1

465

Usıng Ai In Marketing: A Biblıometrıc Analysis With Vosviewer
Authors: Muhammet Ali Aytaç
Published: 2024 , R&S - Research Studies Anatolia Journal
DOI: 10.33723/rs.1518172
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 852

1

1

852

Effectiveness Of Cultural Adaptation Strategies: A Comparative Analysis of McDonald’s Advertising Campaigns in France, India, and Türkiye
Authors: Maryam Quliyeva, Muhammet Ali Aytaç
Published: 2026 , Journal of Economy Business and Management
DOI: 10.7596/jebm.1866712
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 62

0

1

62

Publications

Effectiveness Of Cultural Adaptation Strategies: A Comparative Analysis of McDonald’s Advertising Campaigns in France, India, and Türkiye
Authors: Maryam Quliyeva, Muhammet Ali Aytaç
Published: 2026 , Journal of Economy Business and Management
DOI: 10.7596/jebm.1866712
FAVORITE 1 TOTAL DOWNLOAD COUNT 62

1

62

The Effect Of Ad Appeals On The Consumer's Purchase Intention In Monitoring Social Media Advertisements
Authors: Muhammet Ali Aytaç , Mehmet Yaman Öztek
Published: 2026 , Journal of TESAM Academy
DOI: 10.30626/tesamakademi.1617729
FAVORITE 0 TOTAL DOWNLOAD COUNT 295

0

295

The Importance of the Bullwhip Effect in Services Supply Chain and a Research in the Telecommunication Sector
Authors: Muhammet Ali Aytaç , Mehmet Yaman Öztek
Published: 2024 , Econharran
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 465

1

465

Usıng Ai In Marketing: A Biblıometrıc Analysis With Vosviewer
Authors: Muhammet Ali Aytaç
Published: 2024 , R&S - Research Studies Anatolia Journal
DOI: 10.33723/rs.1518172
FAVORITE 1 TOTAL DOWNLOAD COUNT 852

1

852

Articles published in
Econharran
Econharran
Journal of Economy Business and Management
Journal of Economy Business and Management
Journal of TESAM Academy
Journal of TESAM Academy
R&S - Research Studies Anatolia Journal
R&S - Research Studies Anatolia Journal

Reviews

Hakkari Review
Hakkari Review
Journal of Statistics and Applied Sciences
Journal of Statistics and Applied Sciences

Publications

Usıng Ai In Marketing: A Biblıometrıc Analysis With Vosviewer
Authors: Muhammet Ali Aytaç
Published: 2024 , R&S - Research Studies Anatolia Journal
DOI: 10.33723/rs.1518172
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 852

1

1

852

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.