Welcome to my page! I am (Dr. Sajjad Pashaie) an Assistant Professor of Sports Marketing Management, University of Tabriz, Tabriz, Iran. I am currently a researcher and inventor, a top graduate of the National Elite Foundation, and was recognized as a Young Assistant Professor by the same foundation in 2024. I was accepted into my MA and PhD programs through an exceptional talents quota.

I teach in Sport Marketing and Event Management, Research Method, Brand Management, Principles of Management. I serve as a reviewer for several national and international scientific journals (indexed in JCR and Scopus) and as Assistant Editor for the Journal of Sport Sociology at the University of Tabriz. Beyond my research activities, I contribute to the academic community by serving on the editorial board (Physical Culture and Sport Studies and Research journal and the Tourism, Hospitality Management journal and Journal of Sport Sciences Research) and as a reviewer for several scientific journals.

I have been a member of the Scientific Committee and a Scientific Reviewer for numerous international and national conferences. I am also a member of the International Federation of Inventors' Associations (IFIA) in Geneva, Switzerland, and have received silver and bronze medals at world competitions for inventions and innovations.

My research areas include sports customer relationship management (SCRM), sports marketing, sport tourism, inventions and innovations, analytics and innovation applied to sport, and Structural Equation Modeling (SEM). My other areas of expertise relate to AI, organisational behavior, marketing, and consumer behavior. My research employs qualitative, quantitative, and mixed-method approaches. I utilize various software tools such as MicMac for scenario writing and futurism, MAXQDA for Grounded Theory, Meta-Analysis, IBM SPSS, Amos for SEM, SmartPLS, Lisrel, EndNote for reference management, and design and compile online questionnaires for sport studies. I have published several peer-reviewed articles in leading sport management journals and authored four books.