HALKLA İLİŞKİLER VE KURUMSAL SOSYAL SORUMLULUK İLİŞKİSİ: HALKLA İLİŞKİLER ÖĞRENCİLERİNİN GÖRÜŞLERİNİN BELİRLENMESİNE YÖNELİK BİR ARAŞTIRMA

Burcu Öksüz

doi:10.18094/si.83151

HALKLA İLİŞKİLER VE KURUMSAL SOSYAL SORUMLULUK İLİŞKİSİ: HALKLA İLİŞKİLER ÖĞRENCİLERİNİN GÖRÜŞLERİNİN BELİRLENMESİNE YÖNELİK BİR ARAŞTIRMA

Abstract

Bu çalışmanın temel amacı, halkla ilişkiler eğitimi gören öğrencilerin Halkla İlişkiler ve Kurumsal Sosyal Sorumluluk (KSS) kavramları arasındaki ilişkiye dair görüşlerini ortaya koymaktır. Bu amaçla, öncelikle KSS kavramı teorik olarak irdelenmiş ve KSS çalışmalarında halkla ilişkilerin rolü tartışılmıştır. Çalışmanın son bölümünde ise halkla ilişkiler öğrencilerinin konu hakkındaki görüşlerini ortaya koyabilmek amacıyla Ege Üniversitesi, Halkla İlişkiler ve Tanıtım bölümü ile İzmir Ekonomi Üniversitesi, Halkla İlişkiler ve Reklamcılık bölümü öğrencileriyle görüşmeler yapılmıştır. Görüşmeler sonucunda, katılımcı öğrencilerin halkla ilişkileri, KSS projelerinin ayrılmaz bir parçası olarak görürken; KSS'yi ise halkla ilişkiler uygulamacılarının önemli bir görevi olarak gördükleri ortaya çıkmıştır. Diğer yandan katılımcıların KSS çalışmalarının itibar/imaj yönetimi, reklam ve tanıtım amacıyla gerçekleştirildiğini düşünmeleri sebebiyle hem işletmeleri hem de halkla ilişkiler uygulamacılarını eleştirdikleri görülmüştür.

Keywords

Kurumsal Sosyal Sorumluluk, Halkla İlişkiler, Halkla İlişkiler Lisans Öğrencileri

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Details

Primary Language

Turkish

Subjects

-

Journal Section

-

Authors

Burcu Öksüz

Publication Date

July 23, 2014

Submission Date

May 22, 2014

Acceptance Date

-

Published in Issue

Year 2014 Volume: 8 Number: 3

DOI

https://doi.org/10.18094/si.83151

IZ

https://izlik.org/JA96GL45MB

Cite

RIS / Bibtex

APA

Öksüz, B. (2014). HALKLA İLİŞKİLER VE KURUMSAL SOSYAL SORUMLULUK İLİŞKİSİ: HALKLA İLİŞKİLER ÖĞRENCİLERİNİN GÖRÜŞLERİNİN BELİRLENMESİNE YÖNELİK BİR ARAŞTIRMA. Selçuk İletişim, 8(3), 55-75. https://doi.org/10.18094/si.83151

AMA

1.Öksüz B. HALKLA İLİŞKİLER VE KURUMSAL SOSYAL SORUMLULUK İLİŞKİSİ: HALKLA İLİŞKİLER ÖĞRENCİLERİNİN GÖRÜŞLERİNİN BELİRLENMESİNE YÖNELİK BİR ARAŞTIRMA. JOSC. 2014;8(3):55-75. doi:10.18094/si.83151

Chicago

Öksüz, Burcu. 2014. “HALKLA İLİŞKİLER VE KURUMSAL SOSYAL SORUMLULUK İLİŞKİSİ: HALKLA İLİŞKİLER ÖĞRENCİLERİNİN GÖRÜŞLERİNİN BELİRLENMESİNE YÖNELİK BİR ARAŞTIRMA”. Selçuk İletişim 8 (3): 55-75. https://doi.org/10.18094/si.83151.

EndNote

Öksüz B (July 1, 2014) HALKLA İLİŞKİLER VE KURUMSAL SOSYAL SORUMLULUK İLİŞKİSİ: HALKLA İLİŞKİLER ÖĞRENCİLERİNİN GÖRÜŞLERİNİN BELİRLENMESİNE YÖNELİK BİR ARAŞTIRMA. Selçuk İletişim 8 3 55–75.

IEEE

[1]B. Öksüz, “HALKLA İLİŞKİLER VE KURUMSAL SOSYAL SORUMLULUK İLİŞKİSİ: HALKLA İLİŞKİLER ÖĞRENCİLERİNİN GÖRÜŞLERİNİN BELİRLENMESİNE YÖNELİK BİR ARAŞTIRMA”, JOSC, vol. 8, no. 3, pp. 55–75, July 2014, doi: 10.18094/si.83151.

ISNAD

Öksüz, Burcu. “HALKLA İLİŞKİLER VE KURUMSAL SOSYAL SORUMLULUK İLİŞKİSİ: HALKLA İLİŞKİLER ÖĞRENCİLERİNİN GÖRÜŞLERİNİN BELİRLENMESİNE YÖNELİK BİR ARAŞTIRMA”. Selçuk İletişim 8/3 (July 1, 2014): 55-75. https://doi.org/10.18094/si.83151.

JAMA

1.Öksüz B. HALKLA İLİŞKİLER VE KURUMSAL SOSYAL SORUMLULUK İLİŞKİSİ: HALKLA İLİŞKİLER ÖĞRENCİLERİNİN GÖRÜŞLERİNİN BELİRLENMESİNE YÖNELİK BİR ARAŞTIRMA. JOSC. 2014;8:55–75.

MLA

Öksüz, Burcu. “HALKLA İLİŞKİLER VE KURUMSAL SOSYAL SORUMLULUK İLİŞKİSİ: HALKLA İLİŞKİLER ÖĞRENCİLERİNİN GÖRÜŞLERİNİN BELİRLENMESİNE YÖNELİK BİR ARAŞTIRMA”. Selçuk İletişim, vol. 8, no. 3, July 2014, pp. 55-75, doi:10.18094/si.83151.

Vancouver

1.Burcu Öksüz. HALKLA İLİŞKİLER VE KURUMSAL SOSYAL SORUMLULUK İLİŞKİSİ: HALKLA İLİŞKİLER ÖĞRENCİLERİNİN GÖRÜŞLERİNİN BELİRLENMESİNE YÖNELİK BİR ARAŞTIRMA. JOSC. 2014 Jul. 1;8(3):55-7. doi:10.18094/si.83151