Dr. Vikas Arya, is a doctorate in Digital Brand Management from DIT University, India and currently associated with Rabat Business School, Morocco, as an Assistant Professor (Marketing), and Director (Founder) BlueForskning Research Academy. As a research scholar, he has presented his research work at more than 45 cited conferences. prof. Arya is a Guest Editor of a special issue of a number of International Journals listed in Scopus &/or ABDC category. He has published papers in reputed journals such as the International Journal of Consumer Studies, International Journal of Information Management, Computers in Human Behavior, Journal of Retailing and Consumer Studies, Journal of Global Information Management etc. He is an expert in quantitative data analysis and imparted various training sessions/workshops on Research & Data Analysis.