Begüm Maral profile image
Begüm Maral Asst. Prof. Dr. NİŞANTAŞI ÜNİVERSİTESİ
Publication 3 Review 0 CrossRef Cited 1
3 Publication
0 Review
1 CrossRef Cited

Research Fields

Marketing

Institution

NİŞANTAŞI ÜNİVERSİTESİ

Popular Publications

CONSUMER ACCEPTANCE OF VIRTUAL INFLUENCERS FROM THE PERSPECTIVE OF THE DIFFUSION OF INNOVATIONS THEORY: THE MEDIATING ROLE OF PERCEIVED HUMANNESS
Authors: Begüm Maral , Ayben Ceyhan Günay
Published: 2026 ,
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 266

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1

266

Publications

CONSUMER ACCEPTANCE OF VIRTUAL INFLUENCERS FROM THE PERSPECTIVE OF THE DIFFUSION OF INNOVATIONS THEORY: THE MEDIATING ROLE OF PERCEIVED HUMANNESS
Authors: Begüm Maral , Ayben Ceyhan Günay
Published: 2026 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 266

1

266

The Impact of Football Player Transfers with Digital Currency and Fan Tokens on Corporate Reputation and Image: An Analysis in the Context of Financial Value Volatility and Marketing Strategies
Authors: Olcay Ölçen , Ahmet Aydın , Begüm Maral
Published: 2025 , Gaziantep University Journal of Social Sciences
DOI: 10.21547/jss.1646207
FAVORITE 0 TOTAL DOWNLOAD COUNT 763

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763

THE IMPACT OF COVID-19 PANDEMIC ON THE MARKETING STRATEGIES OF TURKISH AIRLINE COMPANIES
Authors: Ayben Ceyhan Günay , Begum Maral
Published: 2023 , Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.52122/nisantasisbd.1256813
FAVORITE 0 TOTAL DOWNLOAD COUNT 2059

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2059

Articles published in
Gaziantep University Journal of Social Sciences
Gaziantep University Journal of Social Sciences
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
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Publications

THE IMPACT OF COVID-19 PANDEMIC ON THE MARKETING STRATEGIES OF TURKISH AIRLINE COMPANIES
Authors: Ayben Ceyhan Günay , Begum Maral
Published: 2023 , Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.52122/nisantasisbd.1256813
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 2059

1

0

2059

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.