Begüm Maral profile image
Begüm Maral Asst. Prof. Dr. NİŞANTAŞI ÜNİVERSİTESİ
Publication 2 Review 0 CrossRef Cited 1
2 Publication
0 Review
1 CrossRef Cited

Research Fields

Marketing

Institution

NİŞANTAŞI ÜNİVERSİTESİ

Publications

The Impact of Football Player Transfers with Digital Currency and Fan Tokens on Corporate Reputation and Image: An Analysis in the Context of Financial Value Volatility and Marketing Strategies
Authors: Olcay Ölçen , Ahmet Aydın , Begüm Maral
Published: 2025 , Gaziantep University Journal of Social Sciences
DOI: 10.21547/jss.1646207
FAVORITE 0 TOTAL DOWNLOAD COUNT 162

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162

THE IMPACT OF COVID-19 PANDEMIC ON THE MARKETING STRATEGIES OF TURKISH AIRLINE COMPANIES
Authors: Ayben Ceyhan Günay , Begum Maral
Published: 2023 , Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.52122/nisantasisbd.1256813
FAVORITE 0 TOTAL DOWNLOAD COUNT 1645

0

1645

Articles published in
Gaziantep University Journal of Social Sciences
Gaziantep University Journal of Social Sciences
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
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Publications

THE IMPACT OF COVID-19 PANDEMIC ON THE MARKETING STRATEGIES OF TURKISH AIRLINE COMPANIES
Authors: Ayben Ceyhan Günay , Begum Maral
Published: 2023 , Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.52122/nisantasisbd.1256813
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1645

1

0

1645

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