Ayben Ceyhan Günay profile image
Ayben Ceyhan Günay Asst. Prof. Dr. NİŞANTAŞI ÜNİVERSİTESİ
Publication 3 Review 5 CrossRef Cited 2
3 Publication
5 Review
2 CrossRef Cited

Research Fields

Marketing Digital Marketing Marketing Communications Product and Brand Management

Institution

NİŞANTAŞI ÜNİVERSİTESİ

Popular Publications

USER ACCEPTANCE OF VIRTUAL COMMERCE ON METAVERSE INSIGHTS FROM INNOVATION DIFFUSION THEORY (IDT) AND TECHNOLOGY ACCEPTANCE MODEL
Authors: Ayben Ceyhan Günay , Yavuz Toraman
Published: 2024 , Akademik Hassasiyetler
DOI: 10.58884/akademik-hassasiyetler.1345212
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 556

1

1

556

Publications

The Mediating Role of Self-Congruence in the Effect of Influencer Marketing on Digital Natives’ Brand Loyalty
Authors: Ayben Ceyhan Günay
Published: 2025 , Journal of Economics and Administrative Sciences
DOI: 10.37880/cumuiibf.1597562
FAVORITE 0 TOTAL DOWNLOAD COUNT 363

0

363

USER ACCEPTANCE OF VIRTUAL COMMERCE ON METAVERSE INSIGHTS FROM INNOVATION DIFFUSION THEORY (IDT) AND TECHNOLOGY ACCEPTANCE MODEL
Authors: Ayben Ceyhan Günay , Yavuz Toraman
Published: 2024 , Akademik Hassasiyetler
DOI: 10.58884/akademik-hassasiyetler.1345212
FAVORITE 1 TOTAL DOWNLOAD COUNT 556

1

556

THE IMPACT OF COVID-19 PANDEMIC ON THE MARKETING STRATEGIES OF TURKISH AIRLINE COMPANIES
Authors: Ayben Ceyhan Günay , Begum Maral
Published: 2023 , Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.52122/nisantasisbd.1256813
FAVORITE 0 TOTAL DOWNLOAD COUNT 1342

0

1342

Articles published in
Akademik Hassasiyetler
Akademik Hassasiyetler
Journal of Economics and Administrative Sciences
Journal of Economics and Administrative Sciences
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi

Reviews

Journal of Academic Approaches
Journal of Academic Approaches
Journal of Economics Public Finance Business
Journal of Economics Public Finance Business
Sosyoekonomi
Sosyoekonomi
Sustainaera
Sustainaera

Publications

USER ACCEPTANCE OF VIRTUAL COMMERCE ON METAVERSE INSIGHTS FROM INNOVATION DIFFUSION THEORY (IDT) AND TECHNOLOGY ACCEPTANCE MODEL
Authors: Ayben Ceyhan Günay , Yavuz Toraman
Published: 2024 , Akademik Hassasiyetler
DOI: 10.58884/akademik-hassasiyetler.1345212
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 556

1

1

556

THE IMPACT OF COVID-19 PANDEMIC ON THE MARKETING STRATEGIES OF TURKISH AIRLINE COMPANIES
Authors: Ayben Ceyhan Günay , Begum Maral
Published: 2023 , Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.52122/nisantasisbd.1256813
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1342

1

0

1342

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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