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İpek Krom
Asst. Prof. Dr.
İstanbul Esenyurt Üniversitesi
Publication
3
Review
1
3
Publication
1
Review
0000-0002-9420-0913
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Summary
Publications
Peer Review
Research Fields
Advertising
Digital Advertising
Advertising Studies
Consumer Behaviour
Product and Brand Management
Institution
İstanbul Esenyurt Üniversitesi
Popular Publications
The Brand Image Perception of Indirect Comparative Advertisements: Lipton Ice Tea “Don’t Choose the Easy Way” Ad Case
Authors:
İpek Krom
,
Mehmet Sinan Tam
Published: 2024 ,
İletişim Kuram ve Araştırma Dergisi
DOI: 10.47998/ikad.1348307
CITED
0
FAVORITE
2
TOTAL DOWNLOAD COUNT
389
0
CITED
2
FAVORITE
389
TOTAL DOWNLOAD COUNT
Celebrity Endorsement Strategy Uses and Popular Culture: ‘A Fidgety Coca-Cola’ Ad
Authors:
İpek Krom
Published: 2023 ,
Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.1273357
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
1041
0
CITED
1
FAVORITE
1041
TOTAL DOWNLOAD COUNT
Publications
The Brand Image Perception of Indirect Comparative Advertisements: Lipton Ice Tea “Don’t Choose the Easy Way” Ad Case
Authors:
İpek Krom
,
Mehmet Sinan Tam
Published: 2024 ,
İletişim Kuram ve Araştırma Dergisi
DOI: 10.47998/ikad.1348307
FAVORITE
2
TOTAL DOWNLOAD COUNT
389
2
FAVORITE
389
TOTAL DOWNLOAD COUNT
Celebrity Endorsement Strategy Uses and Popular Culture: ‘A Fidgety Coca-Cola’ Ad
Authors:
İpek Krom
Published: 2023 ,
Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.1273357
FAVORITE
1
TOTAL DOWNLOAD COUNT
1041
1
FAVORITE
1041
TOTAL DOWNLOAD COUNT
Changes in Lifestyle Advertising During and After COVID-19 Pandemic Period
Authors:
İpek Krom
,
Mehmet Sinan Tam
Published: 2022 ,
Galatasaray University Journal of Communication
DOI: 10.16878/gsuilet.1167777
FAVORITE
0
TOTAL DOWNLOAD COUNT
1304
0
FAVORITE
1304
TOTAL DOWNLOAD COUNT
Articles published in
Galatasaray University Journal of Communication
İletişim Kuram ve Araştırma Dergisi
Journal of Erciyes Communication
Reviews
International Journal of Public Relations AND Advertising Studies
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