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İpek Krom Asst. Prof. Dr. İSTANBUL AYDIN ÜNİVERSİTESİ
Publication 3 Review 2
3 Publication
2 Review

Research Fields

Product and Brand Management Advertising Digital Advertising Advertising Studies Consumer Behaviour

Institution

İSTANBUL AYDIN ÜNİVERSİTESİ

Popular Publications

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2

1336

Celebrity Endorsement Strategy Uses and Popular Culture: ‘A Fidgety Coca-Cola’ Ad
Authors: İpek Krom
DOI: 10.17680/erciyesiletisim.1273357
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1854

0

1

1854

Publications

Celebrity Endorsement Strategy Uses and Popular Culture: ‘A Fidgety Coca-Cola’ Ad
Authors: İpek Krom
DOI: 10.17680/erciyesiletisim.1273357
FAVORITE 1 TOTAL DOWNLOAD COUNT 1854

1

1854

0

1956

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