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İpek Krom Asst. Prof. Dr. İstanbul Esenyurt Üniversitesi
Publication 3 Review 1
3 Publication
1 Review

Research Fields

Advertising Digital Advertising Advertising Studies Consumer Behaviour Product and Brand Management

Institution

İstanbul Esenyurt Üniversitesi

Popular Publications

Celebrity Endorsement Strategy Uses and Popular Culture: ‘A Fidgety Coca-Cola’ Ad
Authors: İpek Krom
DOI: 10.17680/erciyesiletisim.1273357
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 667

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1

667

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1

86

Publications

Celebrity Endorsement Strategy Uses and Popular Culture: ‘A Fidgety Coca-Cola’ Ad
Authors: İpek Krom
DOI: 10.17680/erciyesiletisim.1273357
FAVORITE 1 TOTAL DOWNLOAD COUNT 667

1

667

0

777

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