avatar
İpek Krom Asst. Prof. Dr. İSTANBUL AYDIN ÜNİVERSİTESİ
Publication 4 Review 3 CrossRef Cited 1
4 Publication
3 Review
1 CrossRef Cited
0000-0002-9420-0913

Research Fields

Product and Brand Management Advertising Digital Advertising Advertising Studies Consumer Behaviour

Institution

İSTANBUL AYDIN ÜNİVERSİTESİ

Popular Publications

The Brand Image Perception of Indirect Comparative Advertisements: Lipton Ice Tea “Don’t Choose the Easy Way” Ad Case
Authors: İpek Krom , Mehmet Sinan Tam
Published: 2024 , İletişim Kuram ve Araştırma Dergisi
DOI: 10.47998/ikad.1348307
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 2175

0

2

2175

Celebrity Endorsement Strategy Uses and Popular Culture: ‘A Fidgety Coca-Cola’ Ad
Authors: İpek Krom
Published: 2023 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.1273357
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2659

0

1

2659

ADVERTISING, CULTURE AND COLLECTIVE MEMORY: THE CASE OF VAKIFBANK’S ‘I AM ANATOLIA’ ADVERTISEMENT
Authors: İpek Krom
Published: 2026 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.1559681
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 355

0

1

355

Publications

ADVERTISING, CULTURE AND COLLECTIVE MEMORY: THE CASE OF VAKIFBANK’S ‘I AM ANATOLIA’ ADVERTISEMENT
Authors: İpek Krom
Published: 2026 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.1559681
FAVORITE 1 TOTAL DOWNLOAD COUNT 355

1

355

The Brand Image Perception of Indirect Comparative Advertisements: Lipton Ice Tea “Don’t Choose the Easy Way” Ad Case
Authors: İpek Krom , Mehmet Sinan Tam
Published: 2024 , İletişim Kuram ve Araştırma Dergisi
DOI: 10.47998/ikad.1348307
FAVORITE 2 TOTAL DOWNLOAD COUNT 2175

2

2175

Celebrity Endorsement Strategy Uses and Popular Culture: ‘A Fidgety Coca-Cola’ Ad
Authors: İpek Krom
Published: 2023 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.1273357
FAVORITE 1 TOTAL DOWNLOAD COUNT 2659

1

2659

Changes in Lifestyle Advertising During and After COVID-19 Pandemic Period
Authors: İpek Krom , Mehmet Sinan Tam
Published: 2022 , Galatasaray University Journal of Communication
DOI: 10.16878/gsuilet.1167777
FAVORITE 0 TOTAL DOWNLOAD COUNT 2346

0

2346

Articles published in
Galatasaray University Journal of Communication
Galatasaray University Journal of Communication
İletişim Kuram ve Araştırma Dergisi
İletişim Kuram ve Araştırma Dergisi
Journal of Erciyes Communication
Journal of Erciyes Communication
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute

Reviews

Afyon Kocatepe University Journal of Social Sciences
Afyon Kocatepe University Journal of Social Sciences
Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi

Publications

Changes in Lifestyle Advertising During and After COVID-19 Pandemic Period
Authors: İpek Krom , Mehmet Sinan Tam
Published: 2022 , Galatasaray University Journal of Communication
DOI: 10.16878/gsuilet.1167777
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 2346

1

0

2346

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.