Mehtap Odabaş Sargın profile image
Mehtap Odabaş Sargın Doctoral It is not affiliated with an institution
Publication 3 Review 1
3 Publication
1 Review

Research Fields

Neuromarketing Marketing Service Marketing Marketing Management Consumer Behaviour International Marketing Product and Brand Management

Institution

It is not affiliated with an institution

Popular Publications

Service Captivity in the Mobile Communication Sector: The Effect of Perceived Service Quality and Corporate Image
Authors: Mehtap Odabaş Sargın , Ayla Özhan Dedeoğlu
Published: 2023 , Journal of Management and Economics
DOI: 10.18657/yonveek.1206270
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 925

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1

925

THE ROLE OF NEUROMARKETING IN UNDERSTANDING THE COUNTRY-OF-ORIGIN EFFECT: A SYSTEMATIC REVIEW
Authors: Mehtap Odabaş Sargın
Published: 2025 , Journal of Management Marketing and Logistics
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1340

0

1

1340

Anatomy of the Proto-Influencer: Exploring the Pre-Digital Influencer Marketing and Sales Funnel Relationship in Yüz Numaralı Adam
Authors: Doğan Başaran , Mehtap Odabaş Sargın
Published: 2026 , Communicata
DOI: 10.32952/communicata.1923761
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 94

0

1

94

Publications

Anatomy of the Proto-Influencer: Exploring the Pre-Digital Influencer Marketing and Sales Funnel Relationship in Yüz Numaralı Adam
Authors: Doğan Başaran , Mehtap Odabaş Sargın
Published: 2026 , Communicata
DOI: 10.32952/communicata.1923761
FAVORITE 1 TOTAL DOWNLOAD COUNT 94

1

94

THE ROLE OF NEUROMARKETING IN UNDERSTANDING THE COUNTRY-OF-ORIGIN EFFECT: A SYSTEMATIC REVIEW
Authors: Mehtap Odabaş Sargın
Published: 2025 , Journal of Management Marketing and Logistics
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1340

1

1340

Service Captivity in the Mobile Communication Sector: The Effect of Perceived Service Quality and Corporate Image
Authors: Mehtap Odabaş Sargın , Ayla Özhan Dedeoğlu
Published: 2023 , Journal of Management and Economics
DOI: 10.18657/yonveek.1206270
FAVORITE 1 TOTAL DOWNLOAD COUNT 925

1

925

Articles published in
Communicata
Communicata
Journal of Management and Economics
Journal of Management and Economics
Journal of Management Marketing and Logistics
Journal of Management Marketing and Logistics

Reviews

Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
There are no Crossref cited.
Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.