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Doğan Başaran Dr. EGE ÜNİVERSİTESİ
Publication 4 Review 1 TR Dizin Cited 1
4 Publication
1 Review
1 TR Dizin Cited
0000-0002-4059-5171
60050609900

Research Fields

Product and Brand Management Culture, Representation and Identity Marketing Digital Marketing Intercultural Communication Marketing Research Methodology Marketing Communications Marketing Theory Marketing Management Consumer Behaviour International Marketing Marketplace Exclusion Vegan Consumption Ridesharing Secret Consumption Digital Entertainment Consumer Agency

Institution

EGE ÜNİVERSİTESİ

Popular Publications

A STUDY ON DIGITAL ENTERTAINMENT MARKETING: THE CASE OF A DIGITAL MUSIC PLATFORM
Authors: Dogan Basaran , Keti Ventura
Published: 2022 , PressAcademia Procedia
DOI: 10.17261/Pressacademia.2022.1612
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 528

0

1

528

EXPLORING DIGITAL MARKETING IN ENTERTAINMENT INDUSTRY: A CASE OF A DIGITAL MUSIC PLATFORM
Authors: Dogan Basaran , Keti Ventura
Published: 2022 , Journal of Management Marketing and Logistics
DOI: 10.17261/Pressacademia.2022.1635
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 6339

0

1

6339

Publications

EXPLORING THE IMPACT OF SOCIAL MEDIA CRISIS MANAGEMENT ON CUSTOMER TRUST AND CORPORATE REPUTATION: THE CASE OF STARBUCKS TURKIYE
Authors: Doğan Başaran
Published: 2024 , Research Journal of Business and Management
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 4054

0

4054

THE EFFECT OF SOCIAL NORM, REFERENCE GROUP, AND SELF-DISCREPANCY ON CONSUMPTION PRACTICES: SECRET ALCOHOL CONSUMPTION
Authors: Doğan Başaran , Ayla Özhan Dedeoğlu
Published: 2023 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.1148644
FAVORITE 0 TOTAL DOWNLOAD COUNT 998

0

998

EXPLORING DIGITAL MARKETING IN ENTERTAINMENT INDUSTRY: A CASE OF A DIGITAL MUSIC PLATFORM
Authors: Dogan Basaran , Keti Ventura
Published: 2022 , Journal of Management Marketing and Logistics
DOI: 10.17261/Pressacademia.2022.1635
FAVORITE 1 TOTAL DOWNLOAD COUNT 6339

1

6339

A STUDY ON DIGITAL ENTERTAINMENT MARKETING: THE CASE OF A DIGITAL MUSIC PLATFORM
Authors: Dogan Basaran , Keti Ventura
Published: 2022 , PressAcademia Procedia
DOI: 10.17261/Pressacademia.2022.1612
FAVORITE 1 TOTAL DOWNLOAD COUNT 528

1

528

Articles published in
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
Journal of Management Marketing and Logistics
Journal of Management Marketing and Logistics
PressAcademia Procedia
PressAcademia Procedia
Research Journal of Business and Management
Research Journal of Business and Management

Reviews

Journal of Business in The Digital Age
Journal of Business in The Digital Age
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