Merve Coşkun profile image
Merve Coşkun Asst. Prof. Dr. IZMIR BAKIRCAY UNIVERSITY
Publication 4 Review 3
4 Publication
3 Review

Research Fields

Marketing Digital Marketing Consumer Behaviour

Institution

IZMIR BAKIRCAY UNIVERSITY

Popular Publications

REAL VS. RENDERED: A SCOPING REVIEW ON HUMAN AND VIRTUAL SOCIAL MEDIA INFLUENCERS
Authors: Merve Coşkun
Published: 2026 , Dokuz Eylul University The Journal of Graduate School of Social Sciences
DOI: 10.16953/deusosbil.1778927
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 545

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1

545

When Do Consumers Herd An Integrative Model of Consumer Decision-Making Styles, Social Influence, and Product Involvement
Authors: Merve Coşkun
Published: 2026 ,
DOI: 10.30561/sinopusd.1850991
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 613

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1

613

From Search to Purchase: How Digital Search Reflects Consumer Spending Dynamics
Authors: Merve Coşkun
Published: 2026 , İzmir Journal of Economics
DOI: 10.24988/ije.1880579
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 287

0

1

287

Publications

From Search to Purchase: How Digital Search Reflects Consumer Spending Dynamics
Authors: Merve Coşkun
Published: 2026 , İzmir Journal of Economics
DOI: 10.24988/ije.1880579
FAVORITE 1 TOTAL DOWNLOAD COUNT 287

1

287

REAL VS. RENDERED: A SCOPING REVIEW ON HUMAN AND VIRTUAL SOCIAL MEDIA INFLUENCERS
Authors: Merve Coşkun
Published: 2026 , Dokuz Eylul University The Journal of Graduate School of Social Sciences
DOI: 10.16953/deusosbil.1778927
FAVORITE 1 TOTAL DOWNLOAD COUNT 545

1

545

When Do Consumers Herd An Integrative Model of Consumer Decision-Making Styles, Social Influence, and Product Involvement
Authors: Merve Coşkun
Published: 2026 ,
DOI: 10.30561/sinopusd.1850991
FAVORITE 1 TOTAL DOWNLOAD COUNT 613

1

613

Metaverse and the Future of Fashion: A Comparative Analysis of Fast-Fashion and Luxury Fashion Brands
Authors: Merve Coşkun
Published: 2025 , Sosyal Mucit Academic Review
DOI: 10.54733/smar.1665701
FAVORITE 0 TOTAL DOWNLOAD COUNT 3333

0

3333

Articles published in
Dokuz Eylul University The Journal of Graduate School of Social Sciences
Dokuz Eylul University The Journal of Graduate School of Social Sciences
İzmir Journal of Economics
İzmir Journal of Economics
Sosyal Mucit Academic Review
Sosyal Mucit Academic Review

Reviews

Journal of Research in Business
Journal of Research in Business
The World of Accounting Science
The World of Accounting Science
Yorum Yönetim Yöntem Uluslararası Yönetim Ekonomi ve Felsefe Dergisi
Yorum Yönetim Yöntem Uluslararası Yönetim Ekonomi ve Felsefe Dergisi
There are no Crossref cited.
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