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Selen Bilginer Halefoğlu Asst. Prof. Dr. MALTEPE ÜNİVERSİTESİ, MESLEK YÜKSEKOKULU
Publication 9 Review 5 CrossRef Cited 2
9 Publication
5 Review
2 CrossRef Cited
0000-0002-2279-4433

Research Fields

Product and Brand Management English As A Second Language Advertising Digital Advertising Advertising Analysis Public Relations Digital Marketing

Institution

MALTEPE ÜNİVERSİTESİ, MESLEK YÜKSEKOKULU

Popular Publications

THE USE OF CULTURAL ELEMENTS IN SOCIAL MEDIA ADVERTISEMENTS: SEMIOTIC ANALYSIS OF APPLE TÜRKİYE “THE GREAT ESCAPE” COMMERCIAL FILM
Authors: Selen Bilginer Halefoğlu
Published: 2024 , The Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1421464
CITED 2 FAVORITE 3 TOTAL DOWNLOAD COUNT 972

2

3

972

HOW ARE INSTAGRAM INFLUENCERS PERCEIVED BY DIFFERENT GENERATIONS?
Authors: Selen Bilginer Halefoğlu , Filiz Otay Demir
Published: 2022 , International Journal of Arts and Social Studies
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 2331

0

2

2331

SAĞLIK SEKTÖRÜNDE DENEYİMSEL PAZARLAMA UYGULAMALARININ MÜŞTERİ MEMNUNİYETİNE ETKİSİNE İLİŞKİN BİR ARAŞTIRMA
Authors: Selen Bilginer Halefoğlu , Recep Baki Deniz
Published: 2022 , International Journal of Arts and Social Studies
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 727

0

1

727

The Effect of Nostalgia Proneness on Consumer Based Brand Equity: The Case Of Eti Brand
Authors: Selen Bilginer Halefoğlu , Doğan Korkmaz , Aylin Talu
Published: 2025 , Afyon Kocatepe University Journal of Social Sciences
DOI: 10.32709/akusosbil.1315022
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1153

0

1

1153

An Analysis of Persuasion Techniques Used in Turkish Television Commercials From Past to Present (1980-2024)
Authors: Selen Bilginer Halefoğlu
Published: 2025 , JOEEP: Journal of Emerging Economies and Policy
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 638

0

1

638

Publications

VISUAL PERSUASION IN THE DIGITAL AGE: A SEMIOTIC ANALYSIS OF CGI MARKETING CAMPAIGNS IN TÜRKİYE
Authors: Selen Bilginer Halefoğlu
Published: 2026 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.1679892
FAVORITE 0 TOTAL DOWNLOAD COUNT 568

0

568

Stories That Take Flight: Storytelling Strategies in Airline Marketing Campaigns
Authors: Selen Bilginer Halefoğlu
Published: 2026 , Journal of Aviation
DOI: 10.30518/jav.1673445
FAVORITE 1 TOTAL DOWNLOAD COUNT 862

1

862

An Analysis of Persuasion Techniques Used in Turkish Television Commercials From Past to Present (1980-2024)
Authors: Selen Bilginer Halefoğlu
Published: 2025 , JOEEP: Journal of Emerging Economies and Policy
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 638

1

638

The Effect of Nostalgia Proneness on Consumer Based Brand Equity: The Case Of Eti Brand
Authors: Selen Bilginer Halefoğlu , Doğan Korkmaz , Aylin Talu
Published: 2025 , Afyon Kocatepe University Journal of Social Sciences
DOI: 10.32709/akusosbil.1315022
FAVORITE 1 TOTAL DOWNLOAD COUNT 1153

1

1153

Family Concept Within the Absurd Tradition: A Study of Arthur Kopit
Authors: Selen Bilginer Halefoğlu
Published: 2024 , Journal of English Language
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 694

0

694

THE USE OF CULTURAL ELEMENTS IN SOCIAL MEDIA ADVERTISEMENTS: SEMIOTIC ANALYSIS OF APPLE TÜRKİYE “THE GREAT ESCAPE” COMMERCIAL FILM
Authors: Selen Bilginer Halefoğlu
Published: 2024 , The Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1421464
FAVORITE 3 TOTAL DOWNLOAD COUNT 972

3

972

Scale for Attitude Towards Foreign Language Teaching: A Scale Development Study
Authors: Selen Bilginer Halefoğlu
Published: 2023 , Journal of English Language
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1280

0

1280

SAĞLIK SEKTÖRÜNDE DENEYİMSEL PAZARLAMA UYGULAMALARININ MÜŞTERİ MEMNUNİYETİNE ETKİSİNE İLİŞKİN BİR ARAŞTIRMA
Authors: Selen Bilginer Halefoğlu , Recep Baki Deniz
Published: 2022 , International Journal of Arts and Social Studies
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 727

1

727

HOW ARE INSTAGRAM INFLUENCERS PERCEIVED BY DIFFERENT GENERATIONS?
Authors: Selen Bilginer Halefoğlu , Filiz Otay Demir
Published: 2022 , International Journal of Arts and Social Studies
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 2331

2

2331

Articles published in
Afyon Kocatepe University Journal of Social Sciences
Afyon Kocatepe University Journal of Social Sciences
International Journal of Arts and Social Studies
International Journal of Arts and Social Studies
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Journal of Aviation
Journal of Aviation
Journal of English Language
Journal of English Language
The Turkish Online Journal of Design Art and Communication
The Turkish Online Journal of Design Art and Communication

Reviews

Dumlupınar Üniversitesi İİBF Dergisi
Dumlupınar Üniversitesi İİBF Dergisi
Journal of English Language
Journal of English Language
Journal of Higher Education and Science
Journal of Higher Education and Science
Mersin University Journal of the Faculty of Education
Mersin University Journal of the Faculty of Education

Publications

THE USE OF CULTURAL ELEMENTS IN SOCIAL MEDIA ADVERTISEMENTS: SEMIOTIC ANALYSIS OF APPLE TÜRKİYE “THE GREAT ESCAPE” COMMERCIAL FILM
Authors: Selen Bilginer Halefoğlu
Published: 2024 , The Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1421464
CITED 2 FAVORITE 3 TOTAL DOWNLOAD COUNT 972

2

3

972

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