Yeşim Esgin profile image
Yeşim Esgin Assoc. Prof. Istanbul Medipol University
Publication 4 Review 1 CrossRef Cited 1
4 Publication
1 Review
1 CrossRef Cited

Research Fields

Marketing Communications

Institution

Istanbul Medipol University

Popular Publications

MOBİL BANKACILIKTA PAZARLAMA İLETİŞİMİ: CHATBOT TASARIMLARINDA ANTROPOMORFİK ÖZELLİKLERİN KARŞILAŞTIRMALI ANALİZİ
Authors: Yeşim Esgin
Published: 2022 , Inonu University E-Journal of Faculty of Communication
DOI: 10.47107/inifedergi.977655
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 923

0

1

923

A Case Study on the Implementation of Targeted Effect Levels on Gamification in the Context of Marketing Communication
Authors: Yeşim Esgin
Published: 2022 , İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 834

0

1

834

Publications

The Role of Parents' Content Sharing on Social Media for Digital Natives in the Development of Digital Personhood
Authors: Yeşim Esgin , Başak Gezmen , Recep Özsürünç
Published: 2022 , Gaziantep University Journal of Social Sciences
DOI: 10.21547/jss.1087123
FAVORITE 0 TOTAL DOWNLOAD COUNT 560

0

560

A Study of Users' Proclivity to Access News on the Axis of Digital Transformation
Authors: Yeşim Esgin , İhsan Eken
Published: 2022 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.1074995
FAVORITE 0 TOTAL DOWNLOAD COUNT 346

0

346

A Case Study on the Implementation of Targeted Effect Levels on Gamification in the Context of Marketing Communication
Authors: Yeşim Esgin
Published: 2022 , İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 834

1

834

MOBİL BANKACILIKTA PAZARLAMA İLETİŞİMİ: CHATBOT TASARIMLARINDA ANTROPOMORFİK ÖZELLİKLERİN KARŞILAŞTIRMALI ANALİZİ
Authors: Yeşim Esgin
Published: 2022 , Inonu University E-Journal of Faculty of Communication
DOI: 10.47107/inifedergi.977655
FAVORITE 1 TOTAL DOWNLOAD COUNT 923

1

923

Articles published in
Gaziantep University Journal of Social Sciences
Gaziantep University Journal of Social Sciences
İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
İstanbul Arel Üniversitesi İletişim Çalışmaları Dergisi
Inonu University E-Journal of Faculty of Communication
Inonu University E-Journal of Faculty of Communication
Journal of Erciyes Communication
Journal of Erciyes Communication

Reviews

Uluslararası Medya ve İletişim Araştırmaları Hakemli Dergisi
Uluslararası Medya ve İletişim Araştırmaları Hakemli Dergisi

Publications

The Role of Parents' Content Sharing on Social Media for Digital Natives in the Development of Digital Personhood
Authors: Yeşim Esgin , Başak Gezmen , Recep Özsürünç
Published: 2022 , Gaziantep University Journal of Social Sciences
DOI: 10.21547/jss.1087123
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 560

1

0

560

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.
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