Zehra Tayçu Dolu profile image
Zehra Tayçu Dolu Dr. It is not affiliated with an institution
Publication 5 Review 3 CrossRef Cited 15 TR Dizin Cited 10
5 Publication
3 Review
15 CrossRef Cited
10 TR Dizin Cited
0000-0001-7320-9460

Research Fields

Consumer Behaviour Integrated Marketing Communication Digital Marketing Service Marketing Non-Profit Marketing Marketing Research Methodology Marketing Communications Marketing Theory Marketing Management

Institution

It is not affiliated with an institution

Popular Publications

The city’s brand image on the effect of cognitive and emotional elements of the image: sample of Muğla Province
Authors: Mehmet Marangoz , Zehra Tayçu
Published: 2017 , Pamukkale Journal of Eurasian Socioeconomic Studies
DOI: 10.5505/pjess.2017.44227
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1976

1

1

1976

The Effect of Artificial Intelligence Applications on Consumers' Purchasing Intention: An Analysis of the Great Treasure Film
Authors: Zehra Tayçu Dolu , Mehmet Marangoz
Published: 2023 , Pamukkale University Journal of Business Research
DOI: 10.47097/piar.1271887
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 4810

2

1

4810

Publications

Artificial intelligence applications in marketing activities and awareness levels: A study on SMEs
Authors: Zehra Tayçu Dolu , Mehmet Marangoz
Published: 2025 , Journal of Interdisciplinary Innovation Studies
DOI: 10.56723/dyad.1580519
FAVORITE 0 TOTAL DOWNLOAD COUNT 1137

0

1137

The Effect of Artificial Intelligence Applications on Consumers' Purchasing Intention: An Analysis of the Great Treasure Film
Authors: Zehra Tayçu Dolu , Mehmet Marangoz
Published: 2023 , Pamukkale University Journal of Business Research
DOI: 10.47097/piar.1271887
FAVORITE 1 TOTAL DOWNLOAD COUNT 4810

1

4810

Reasons And Expectations of University Students to Choose Entrepreneurship Course
Authors: Mehmet Marangoz , Zehra Tayçu Dolu
Published: 2022 , Journal of Economics Business and Political Researches
DOI: 10.25204/iktisad.947015
FAVORITE 0 TOTAL DOWNLOAD COUNT 1568

0

1568

Investigation of Purchase Behavior and Knowledge and Confidence Levels of Bee Products of Consumers
Authors: Mehmet Marangoz , Zehra Tayçu Dolu
Published: 2019 , Uludag Bee Journal
DOI: 10.31467/uluaricilik.537602
FAVORITE 0 TOTAL DOWNLOAD COUNT 3087

0

3087

The city’s brand image on the effect of cognitive and emotional elements of the image: sample of Muğla Province
Authors: Mehmet Marangoz , Zehra Tayçu
Published: 2017 , Pamukkale Journal of Eurasian Socioeconomic Studies
DOI: 10.5505/pjess.2017.44227
FAVORITE 1 TOTAL DOWNLOAD COUNT 1976

1

1976

Articles published in
Journal of Economics Business and Political Researches
Journal of Economics Business and Political Researches
Journal of Interdisciplinary Innovation Studies
Journal of Interdisciplinary Innovation Studies
Pamukkale Journal of Eurasian Socioeconomic Studies
Pamukkale Journal of Eurasian Socioeconomic Studies
Pamukkale University Journal of Business Research
Pamukkale University Journal of Business Research
Uludag Bee Journal
Uludag Bee Journal
Editorial Board Memberships
Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi
Girişimcilik İnovasyon ve Pazarlama Araştırmaları Dergisi

Reviews

19 Mayıs Sosyal Bilimler Dergisi
19 Mayıs Sosyal Bilimler Dergisi
Bingol University Journal of Economics and Administrative Sciences
Bingol University Journal of Economics and Administrative Sciences
Journal of Entrepreneurship and Innovation Management
Journal of Entrepreneurship and Innovation Management

Publications

The Effect of Artificial Intelligence Applications on Consumers' Purchasing Intention: An Analysis of the Great Treasure Film
Authors: Zehra Tayçu Dolu , Mehmet Marangoz
Published: 2023 , Pamukkale University Journal of Business Research
DOI: 10.47097/piar.1271887
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 4810

2

1

4810

Reasons And Expectations of University Students to Choose Entrepreneurship Course
Authors: Mehmet Marangoz , Zehra Tayçu Dolu
Published: 2022 , Journal of Economics Business and Political Researches
DOI: 10.25204/iktisad.947015
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 1568

1

0

1568

Investigation of Purchase Behavior and Knowledge and Confidence Levels of Bee Products of Consumers
Authors: Mehmet Marangoz , Zehra Tayçu Dolu
Published: 2019 , Uludag Bee Journal
DOI: 10.31467/uluaricilik.537602
CITED 11 FAVORITE 0 TOTAL DOWNLOAD COUNT 3087

11

0

3087

The city’s brand image on the effect of cognitive and emotional elements of the image: sample of Muğla Province
Authors: Mehmet Marangoz , Zehra Tayçu
Published: 2017 , Pamukkale Journal of Eurasian Socioeconomic Studies
DOI: 10.5505/pjess.2017.44227
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1976

1

1

1976

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.