AN EMPIRICAL STUDY ON IMPULSIVE PURCHASE INTENTIONS IN ONLINE CONSUMER BEHAVIOR IN THE CONTEXT OF PSYCHOLOGICAL TRIGGERS AND DIGITAL STIMULI

Tolgay Durmuş; Maşide Karaca

doi:10.54688/ayd.1880088

EN TR

AN EMPIRICAL STUDY ON IMPULSIVE PURCHASE INTENTIONS IN ONLINE CONSUMER BEHAVIOR IN THE CONTEXT OF PSYCHOLOGICAL TRIGGERS AND DIGITAL STIMULI

Abstract

The rapid advancement of digitalization is significantly transforming consumption practices, and online shopping environments are draw attention as primary channels that significantly shape consumers’ purchasing behaviors. Along with this transformation, the spatial boundaries of shopping are disappearing, and consumers’ decision-making processes are becoming more unplanned, intuitive, and rapid, revealing impulsive purchasing tendencies that are carried out suddenly and without consideration. In this context, the main objective of the study is to examine the effects of psychological triggers and digital stimuli on impulsive purchase intention in online consumer behavior and to reveal the comparative importance of these elements within the scope of empirical findings. The data obtained has been analyzed using appropriate statistical analysis software. According to the research results, psychological triggers and digital stimuli were found to have statistically and positively significant effects on impulsive purchase intention in online consumer behavior; psychological triggers were determined to have a lower effect than digital stimuli.

Keywords

Psychological triggers, Digital stimuli, Impulsive buying, Digitalization

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Details

Primary Language

English

Subjects

Business Administration

Journal Section

Research Article

Authors

Tolgay Durmuş ^*
0000-0002-1703-6996
Türkiye

Maşide Karaca
0000-0001-9776-3984
Türkiye

Publication Date

May 7, 2026

Submission Date

February 2, 2026

Acceptance Date

March 6, 2026

Published in Issue

Year 2026 Volume: 17

DOI

https://doi.org/10.54688/ayd.1880088

IZ

https://izlik.org/JA34TD72LL

APA

Durmuş, T., & Karaca, M. (2026). AN EMPIRICAL STUDY ON IMPULSIVE PURCHASE INTENTIONS IN ONLINE CONSUMER BEHAVIOR IN THE CONTEXT OF PSYCHOLOGICAL TRIGGERS AND DIGITAL STIMULI. Journal of Academic Approaches, 17, 1-16. https://doi.org/10.54688/ayd.1880088

AMA

1.Durmuş T, Karaca M. AN EMPIRICAL STUDY ON IMPULSIVE PURCHASE INTENTIONS IN ONLINE CONSUMER BEHAVIOR IN THE CONTEXT OF PSYCHOLOGICAL TRIGGERS AND DIGITAL STIMULI. JAA. 2026;17:1-16. doi:10.54688/ayd.1880088

Chicago

Durmuş, Tolgay, and Maşide Karaca. 2026. “AN EMPIRICAL STUDY ON IMPULSIVE PURCHASE INTENTIONS IN ONLINE CONSUMER BEHAVIOR IN THE CONTEXT OF PSYCHOLOGICAL TRIGGERS AND DIGITAL STIMULI”. Journal of Academic Approaches 17 (May): 1-16. https://doi.org/10.54688/ayd.1880088.

EndNote

Durmuş T, Karaca M (May 1, 2026) AN EMPIRICAL STUDY ON IMPULSIVE PURCHASE INTENTIONS IN ONLINE CONSUMER BEHAVIOR IN THE CONTEXT OF PSYCHOLOGICAL TRIGGERS AND DIGITAL STIMULI. Journal of Academic Approaches 17 1–16.

IEEE

[1]T. Durmuş and M. Karaca, “AN EMPIRICAL STUDY ON IMPULSIVE PURCHASE INTENTIONS IN ONLINE CONSUMER BEHAVIOR IN THE CONTEXT OF PSYCHOLOGICAL TRIGGERS AND DIGITAL STIMULI”, JAA, vol. 17, pp. 1–16, May 2026, doi: 10.54688/ayd.1880088.

ISNAD

Durmuş, Tolgay - Karaca, Maşide. “AN EMPIRICAL STUDY ON IMPULSIVE PURCHASE INTENTIONS IN ONLINE CONSUMER BEHAVIOR IN THE CONTEXT OF PSYCHOLOGICAL TRIGGERS AND DIGITAL STIMULI”. Journal of Academic Approaches 17 (May 1, 2026): 1-16. https://doi.org/10.54688/ayd.1880088.

JAMA

1.Durmuş T, Karaca M. AN EMPIRICAL STUDY ON IMPULSIVE PURCHASE INTENTIONS IN ONLINE CONSUMER BEHAVIOR IN THE CONTEXT OF PSYCHOLOGICAL TRIGGERS AND DIGITAL STIMULI. JAA. 2026;17:1–16.

MLA

Durmuş, Tolgay, and Maşide Karaca. “AN EMPIRICAL STUDY ON IMPULSIVE PURCHASE INTENTIONS IN ONLINE CONSUMER BEHAVIOR IN THE CONTEXT OF PSYCHOLOGICAL TRIGGERS AND DIGITAL STIMULI”. Journal of Academic Approaches, vol. 17, May 2026, pp. 1-16, doi:10.54688/ayd.1880088.

Vancouver

1.Tolgay Durmuş, Maşide Karaca. AN EMPIRICAL STUDY ON IMPULSIVE PURCHASE INTENTIONS IN ONLINE CONSUMER BEHAVIOR IN THE CONTEXT OF PSYCHOLOGICAL TRIGGERS AND DIGITAL STIMULI. JAA. 2026 May 1;17:1-16. doi:10.54688/ayd.1880088

AN EMPIRICAL STUDY ON IMPULSIVE PURCHASE INTENTIONS IN ONLINE CONSUMER BEHAVIOR IN THE CONTEXT OF PSYCHOLOGICAL TRIGGERS AND DIGITAL STIMULI

AN EMPIRICAL STUDY ON IMPULSIVE PURCHASE INTENTIONS IN ONLINE CONSUMER BEHAVIOR IN THE CONTEXT OF PSYCHOLOGICAL TRIGGERS AND DIGITAL STIMULI

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Keywords

PSİKOLOJİK TETİKLEYİCİLER VE DİJİTAL UYARICILARIN ONLİNE TÜKETİCİ DAVRANIŞLARINDA DÜRTÜSEL SATIN ALMA NİYETİ ÜZERİNE AMPİRİK BİR ÇALIŞMA

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