avatar
Sami Sever Asst. Prof. Dr. DEPARTMENT OF BUSINESS ADMINISTRATION, INONU UNIVERSITY, FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES, MALATYA, TÜRKİYE
Publication 11 Review 7 CrossRef Cited 11 TR Dizin Cited 12
11 Publication
7 Review
11 CrossRef Cited
12 TR Dizin Cited

Research Fields

Consumer Behaviour Product and Brand Management Marketing (Other)

Institution

DEPARTMENT OF BUSINESS ADMINISTRATION, INONU UNIVERSITY, FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES, MALATYA, TÜRKİYE

Popular Publications

THE EFFECT OF CONSUMER PERSONALITY IN BRAND PREFERENCE ON BRAND PERSONALITY PERCEPTION
Authors: Kübra Arslan, Kahraman Çatı , Sami Sever
DOI: 10.54439/gupayad.1008956
CITED 3 FAVORITE 3 TOTAL DOWNLOAD COUNT 2897

3

3

2897

4

1

6645

Publications

0

931

0

1330

3

2897

1

6645

Publications

1

0

1330

THE EFFECT OF CONSUMER PERSONALITY IN BRAND PREFERENCE ON BRAND PERSONALITY PERCEPTION
Authors: Kübra Arslan, Kahraman Çatı , Sami Sever
DOI: 10.54439/gupayad.1008956
CITED 3 FAVORITE 3 TOTAL DOWNLOAD COUNT 2897

3

3

2897

3

0

1415

4

1

6645