avatar
Sami Sever Res. Assist. Dr. İNÖNÜ ÜNİVERSİTESİ
Publication 8 Review 2 CrossRef Cited 7 TR Dizin Cited 9
8 Publication
2 Review
7 CrossRef Cited
9 TR Dizin Cited

Research Fields

Consumer Behaviour Product and Brand Management Marketing (Other)

Institution

İNÖNÜ ÜNİVERSİTESİ

Popular Publications

THE EFFECT OF CONSUMER PERSONALITY IN BRAND PREFERENCE ON BRAND PERSONALITY PERCEPTION
Authors: Kübra Arslan, Kahraman Çatı , Sami Sever
DOI: 10.54439/gupayad.1008956
CITED 1 FAVORITE 3 TOTAL DOWNLOAD COUNT 1463

1

3

1463

3

1

5237

Publications

0

605

3

1463

1

5237

Publications

1

0

605

THE EFFECT OF CONSUMER PERSONALITY IN BRAND PREFERENCE ON BRAND PERSONALITY PERCEPTION
Authors: Kübra Arslan, Kahraman Çatı , Sami Sever
DOI: 10.54439/gupayad.1008956
CITED 1 FAVORITE 3 TOTAL DOWNLOAD COUNT 1463

1

3

1463

2

0

714

3

1

5237

Interactive Guide Tool
If you want to see the panel introduction, you can click Start Tour.