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Sami Sever Asst. Prof. Dr. DEPARTMENT OF BUSINESS ADMINISTRATION, INONU UNIVERSITY, FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES, MALATYA, TÜRKİYE
Publication 11 Review 7 CrossRef Cited 12 TR Dizin Cited 12
11 Publication
7 Review
12 CrossRef Cited
12 TR Dizin Cited

Research Fields

Consumer Behaviour Product and Brand Management Marketing (Other)

Institution

DEPARTMENT OF BUSINESS ADMINISTRATION, INONU UNIVERSITY, FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES, MALATYA, TÜRKİYE

Popular Publications

THE EFFECT OF CONSUMER PERSONALITY IN BRAND PREFERENCE ON BRAND PERSONALITY PERCEPTION
Authors: Kübra Arslan, Kahraman Çatı , Sami Sever
DOI: 10.54439/gupayad.1008956
CITED 3 FAVORITE 3 TOTAL DOWNLOAD COUNT 3257

3

3

3257

4

1

7109

Publications

0

1091

0

1454

3

3257

1

7109

Publications

1

0

1454

THE EFFECT OF CONSUMER PERSONALITY IN BRAND PREFERENCE ON BRAND PERSONALITY PERCEPTION
Authors: Kübra Arslan, Kahraman Çatı , Sami Sever
DOI: 10.54439/gupayad.1008956
CITED 3 FAVORITE 3 TOTAL DOWNLOAD COUNT 3257

3

3

3257

4

0

1679

4

1

7109