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Sosyal Medyada Grup Davranışlarının Değerlendirilmesi

Year 2020, Summer, 429 - 441, 18.08.2020
https://doi.org/10.21733/ibad.713322

Abstract

Dijital çağda bireyler sosyal medya aracılığıyla her şeye ve herkese kolayca ulaşabilmekte ve yorum yapabilmektedir. Bireyler kendilerini tanıtmayı, fikir alışverişinde bulunmayı ve tartışmalara katılmayı amaçlayarak sosyal medyayı kullanmaktadır. Bir grubun üyesi olmasıyla birlikte bireyler başkalarından fayda görmekte veya başkalarına faydalı olmaktadırlar. Diğer taraftan sosyal medya bireyin her anını paylaşabileceği ve tanımadıkları da dahil olmak üzere herkese yorum yapabileceği sosyolojik bir alan haline gelmiştir. Ayrıca gizlilik sınırının zayıfladığı ve kurallara saygının azaldığı bir alan olarak da görülmektedir. Bu bağlamda grup, grup davranışı ve sosyal medya ile ilgili konular bu makalede incelenmiştir. Grubun tanımı, yararları ve etkileri; sosyal medyanın evrimi, işlevleri, sınıflandırılması ve önemi; sosyal medya ve grup olgusunun sosyal sermaye, sosyal uyum ve sosyal zeka üzerindeki etkileri; sosyal medyada grup davranışını belirleyen faktörler son yıllardaki önemi nedeniyle makale içerisinde incelenmiş olup tüm bireyleri ve toplumları etkilediği sonucuna varılmıştır.

References

  • Adeyanju A, (2015). Comparative Study of Social Media, Television and Newspapers' News Credibility, International Conference on Communication, Media, Technology and Design, 16 - 18 May 2015 Dubai - United Arab Emirates
  • Alioğlu, N. (2016). Duygusal Tatmin Aracı Olarak Sosyal Medya Kullanımı Üzerine Bir Alan Araştırması. Beykent Universitesi Sosyal Bilimler Dergisi, 9 (2), 0-0. https://doi.org/10.18221/bujss.59416 Data Accessed: 24.04.2019
  • Andersen J. A. (2010) Assessing Public Managers' Change-Oriented Behavior: Are Private Managers Caught in the Doldrums?, International Journal of Public Administration, 33:6, 335-345, https://doi.org/10.1080/01900690903584313 Data Accessed: 03.05.2019
  • Baldassarri D., Grossman G. (2013) The Effect of Group Attachment and Social Position on Prosocial Behavior. Evidence from Lab-in-the-Field Experiments. PLoS ONE 8(3): e58750. https://doi.org/10.1371/journal.pone.0058750 Data Accessed: 20.04.2019
  • Baş, F. C. (2018). Sosyal Medya Davranışının Oluşumu: Çevrimiçi Ortamlarda Güven, Sosyal Sermaye ve Saygınlık İlişkisi, Sosyoloji Araştırmaları Dergisi, Volume 21, Number 2, 49-85
  • Bayraç, H. N. (2003). Yeni Ekonomi’nin Toplumsal, Ekonomik ve Teknolojik Boyutları, Osmangazi Universitesi Sosyal Bilimler Dergisi Cilt: 4 Sayı: 1, 41-62
  • Belton D. A, Ebbert A.M, Infurna F. J, (2016) Social Intelligence. In: Farazmand A. (eds) Global Encyclopedia of Public Administration, Public Policy, and Governance.
  • Bernheim B. D., Exley C. L., (2015). Understanding Conformity: An Experimental Investigation, Harvard Business School, Working Papers 16-070 https://www.hbs.edu/faculty/Publication%20Files/16-070_1d8d5b51-93dd-4906-b811-4436813d55db.pdf Data Accessed: 26.04.2019
  • Berry M. J. A. and Linoff G. S. (2004). Data Mining Techniques: For Marketing, Sales, and Customer Support, Third Edition, Wiley Cialdini R. B, Goldstein N. J, (2004) Socıal Influence: Compliance and Conformity, Annual Reviews 55: 591–621 https://doi.org/10.1146/annurev.psych.55.090902.142015 Data Accessed: 24.04.2019
  • Chih W. H., Hsu L. C., Liou, D. K., (2017) "Understanding Virtual Community Members’ Relationships from Individual, Group, and Social Influence Perspectives", Industrial Management & Data Systems, Vol. 117 Issue: 6, pp. 990-1010 https://doi.org/10.1108/IMDS-03-2016-0119 Data Accessed: 07.03.2020
  • Essam M., (2012) "The Role of Social Networking Sites (Snss) in The January 25th Revolution in Egypt", Library Review, Vol. 61 Issue: 2, pp.128-159 https://doi.org/10.1108/00242531211220753 Data Accessed: 03.03.2020
  • Field, J. (2008) Sosyal Sermaye, 2. Basım; Istanbul: Istanbul Bilgi Universitesi Yayınları
  • Gil F., Rico R., Alcover, C. M., Barrasa, A., (2005) "Change‐Oriented Leadership, Satisfaction and Performance in Work Groups: Effects of Team Climate and Group Potency", Journal of Managerial Psychology, Vol. 20 Issue: 3/4, pp.312-328 https://doi.org/10.1007/s10869-013-9315-8 Data Accessed: 01.03.2020
  • Göktaş, B., Davranış Bilimleri (Pdf Document). It is accessed from https://acikders.ankara.edu.tr/course/view.php?id=3065 Data Accessed: 03.05.2019
  • Jerome, N. (2013). Application of the Maslow’s Hierarchy of Need Theory; Impacts and Implications on Organizational Culture, Human Resource and Employee’s Performance, International Journal of Business and Management Invention, Vol. 2, Issue 3, pp.39-45
  • Kaplan, A. M., Haenlein, M., (2010). Users of The World, Unite! The challenges and Opportunities of Social Media Business Horizons 53, 59-68 https://doi.org/10.1016/j.bushor.2009.09.003 Data Accessed: 01.02.2020
  • Keller, K. L, (2012). Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition, Pearson
  • Kietzmann, J. H., Hermkens, K., McCarthy, I. P., Silvestre, B. S. (2011). Social media? Get Serious! Understanding The Functional Building Blocks of Social Media. Business Horizons, 54(3), 241-251 https://doi.org/10.1016/j.bushor.2011.01.005 Data Accessed: 01.05.2019
  • Koçer, L. L. and Koçkaya F. A. (2016). Tüketicilerin Sosyal Medya Reklamlarına Yönelik Tutum ve Düşüncelerinin Satın Alma Davranışlarına Etkisi, Uluslararası Sosyal Araştırmalar Dergisi, Vol. 9 Issue: 43 Data Accessed: 01.07.2019
  • Lamieri M., Mangalagiu D., (2009) Interactions Between Formal and Informal Organizational Networks, Handbook of Research on Multi-Agent Systems: Semantics and Dynamics of Organizational Models, IGI Global https://doi.org/10.4018/978-1-60566-256-5.ch020 Data Accessed: 05.05.2019
  • Odabaşı Y. and Barış G. (2007), Tüketici Davranışları, 7. Basım, MediaCat Kitapları, İstanbul
  • Perreault W. D, Cannon J. P, McCarthy E. J. (2013). Essentials of Marketing, 13th Edition, McGraw-Hill Companies
  • Rahnama N, Lotfi H, (2016). Renovating of Maslow’s Pyramid of Needs and Self- Actualization, Internatıonal Journal of Humanıtıes and Cultural Studıes, Special Issiu January
  • Ravi, B. K, (2012). New Medıa, Culture and Socıety, Academic Research International, Vol. 2, No. 2, 479-494
  • Satıcı Ö, (2000). Tüketici Davranışlarını Etkileyen Faktörler, https:// dx.doi.org/10.13140/RG.2.1.3974.2804 Data Accessed: 01.05.2019
  • Schiffman L. G., Kanuk, L. L. (2006), Consumer Behaviour, Prentice-Hall Int., New Jersey
  • Sherchan W., Nepal S. and Paris, C. (2013) A Survey of Trust in Social Networks. ACM Computing Surveys, 45, Article 47. http://dx.doi.org/10.1145/2501654.2501661 Data Accessed: 29.04.2019
  • Smith J. R., Haslam S. A., (2012). Social Psychology: Revisiting the Classical Studies. Sage Publications, London, pp 57–75
  • Solomon M, Bamossy G. J., Askegaard S, Hogg M. K., (2006). Consumer Behaviour: A European Perspective (3rd Edition). Prentice Hall, London
  • Tekarslan E., ‘‘Sosyal Bir Olgu Olarak Grup Davranışı ve Karar Özellikleri’’, Istanbul Universitesi, Işletme Fakultesi, Cilt 14, No.1, ss.1-20, 1985
  • Woolcock, M., (2001) ‘The Place of Social Capital in Understanding Social and Economic Outcomes’, Isuma 2(1), 11-17
  • Yıldırım Y., (2016), Tüketicinin Satın Alma Karar Sürecinde Bilgi Kaynakları ve Güvenirlikleri: Referans Grubu Olarak Yakın Çevrenin Etkisinin İncelenmesi, Akademik Yaklaşımlar Dergisi, Vol 7, Issiu 1
  • http://documents.worldbank.org/curated/en/515261468740392133/pdf/281100PAPER0Measuring0social0capital.pdf Data Accessed: 21.04.2019
  • https://hootsuite.com/pages/digital-in-2019 Data Accessed: 23.04.2019
  • https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/ Data Accessed: 27.04.2019

A Theoretical Evaluation of Group Behavior on Social Media

Year 2020, Summer, 429 - 441, 18.08.2020
https://doi.org/10.21733/ibad.713322

Abstract

On social media in the digital era, individuals can easily reach out and comment to everyone on everything. Introducing themselves, exchanging opinions and participating in discussions are more likely on social media. They have provided the opportunity to benefit from others or to benefit others as a member of a group. On the other hand, social media have become a sociological field where one or a group can share every moment and make comments to everyone, including those they do not know. It is also seen as an area where the privacy limit is weakened and respect for rules decreases. In this context, group behavior, social media and related topics are discussed in this chapter including the definition, benefits and effects of the group; evolution, functions, classification and the importance of social media; the effects of social media and the group on social capital, social cohesion and social intelligence; and factors determining group behavior on social media.

References

  • Adeyanju A, (2015). Comparative Study of Social Media, Television and Newspapers' News Credibility, International Conference on Communication, Media, Technology and Design, 16 - 18 May 2015 Dubai - United Arab Emirates
  • Alioğlu, N. (2016). Duygusal Tatmin Aracı Olarak Sosyal Medya Kullanımı Üzerine Bir Alan Araştırması. Beykent Universitesi Sosyal Bilimler Dergisi, 9 (2), 0-0. https://doi.org/10.18221/bujss.59416 Data Accessed: 24.04.2019
  • Andersen J. A. (2010) Assessing Public Managers' Change-Oriented Behavior: Are Private Managers Caught in the Doldrums?, International Journal of Public Administration, 33:6, 335-345, https://doi.org/10.1080/01900690903584313 Data Accessed: 03.05.2019
  • Baldassarri D., Grossman G. (2013) The Effect of Group Attachment and Social Position on Prosocial Behavior. Evidence from Lab-in-the-Field Experiments. PLoS ONE 8(3): e58750. https://doi.org/10.1371/journal.pone.0058750 Data Accessed: 20.04.2019
  • Baş, F. C. (2018). Sosyal Medya Davranışının Oluşumu: Çevrimiçi Ortamlarda Güven, Sosyal Sermaye ve Saygınlık İlişkisi, Sosyoloji Araştırmaları Dergisi, Volume 21, Number 2, 49-85
  • Bayraç, H. N. (2003). Yeni Ekonomi’nin Toplumsal, Ekonomik ve Teknolojik Boyutları, Osmangazi Universitesi Sosyal Bilimler Dergisi Cilt: 4 Sayı: 1, 41-62
  • Belton D. A, Ebbert A.M, Infurna F. J, (2016) Social Intelligence. In: Farazmand A. (eds) Global Encyclopedia of Public Administration, Public Policy, and Governance.
  • Bernheim B. D., Exley C. L., (2015). Understanding Conformity: An Experimental Investigation, Harvard Business School, Working Papers 16-070 https://www.hbs.edu/faculty/Publication%20Files/16-070_1d8d5b51-93dd-4906-b811-4436813d55db.pdf Data Accessed: 26.04.2019
  • Berry M. J. A. and Linoff G. S. (2004). Data Mining Techniques: For Marketing, Sales, and Customer Support, Third Edition, Wiley Cialdini R. B, Goldstein N. J, (2004) Socıal Influence: Compliance and Conformity, Annual Reviews 55: 591–621 https://doi.org/10.1146/annurev.psych.55.090902.142015 Data Accessed: 24.04.2019
  • Chih W. H., Hsu L. C., Liou, D. K., (2017) "Understanding Virtual Community Members’ Relationships from Individual, Group, and Social Influence Perspectives", Industrial Management & Data Systems, Vol. 117 Issue: 6, pp. 990-1010 https://doi.org/10.1108/IMDS-03-2016-0119 Data Accessed: 07.03.2020
  • Essam M., (2012) "The Role of Social Networking Sites (Snss) in The January 25th Revolution in Egypt", Library Review, Vol. 61 Issue: 2, pp.128-159 https://doi.org/10.1108/00242531211220753 Data Accessed: 03.03.2020
  • Field, J. (2008) Sosyal Sermaye, 2. Basım; Istanbul: Istanbul Bilgi Universitesi Yayınları
  • Gil F., Rico R., Alcover, C. M., Barrasa, A., (2005) "Change‐Oriented Leadership, Satisfaction and Performance in Work Groups: Effects of Team Climate and Group Potency", Journal of Managerial Psychology, Vol. 20 Issue: 3/4, pp.312-328 https://doi.org/10.1007/s10869-013-9315-8 Data Accessed: 01.03.2020
  • Göktaş, B., Davranış Bilimleri (Pdf Document). It is accessed from https://acikders.ankara.edu.tr/course/view.php?id=3065 Data Accessed: 03.05.2019
  • Jerome, N. (2013). Application of the Maslow’s Hierarchy of Need Theory; Impacts and Implications on Organizational Culture, Human Resource and Employee’s Performance, International Journal of Business and Management Invention, Vol. 2, Issue 3, pp.39-45
  • Kaplan, A. M., Haenlein, M., (2010). Users of The World, Unite! The challenges and Opportunities of Social Media Business Horizons 53, 59-68 https://doi.org/10.1016/j.bushor.2009.09.003 Data Accessed: 01.02.2020
  • Keller, K. L, (2012). Strategic Brand Management: Building, Measuring, and Managing Brand Equity, 4th Edition, Pearson
  • Kietzmann, J. H., Hermkens, K., McCarthy, I. P., Silvestre, B. S. (2011). Social media? Get Serious! Understanding The Functional Building Blocks of Social Media. Business Horizons, 54(3), 241-251 https://doi.org/10.1016/j.bushor.2011.01.005 Data Accessed: 01.05.2019
  • Koçer, L. L. and Koçkaya F. A. (2016). Tüketicilerin Sosyal Medya Reklamlarına Yönelik Tutum ve Düşüncelerinin Satın Alma Davranışlarına Etkisi, Uluslararası Sosyal Araştırmalar Dergisi, Vol. 9 Issue: 43 Data Accessed: 01.07.2019
  • Lamieri M., Mangalagiu D., (2009) Interactions Between Formal and Informal Organizational Networks, Handbook of Research on Multi-Agent Systems: Semantics and Dynamics of Organizational Models, IGI Global https://doi.org/10.4018/978-1-60566-256-5.ch020 Data Accessed: 05.05.2019
  • Odabaşı Y. and Barış G. (2007), Tüketici Davranışları, 7. Basım, MediaCat Kitapları, İstanbul
  • Perreault W. D, Cannon J. P, McCarthy E. J. (2013). Essentials of Marketing, 13th Edition, McGraw-Hill Companies
  • Rahnama N, Lotfi H, (2016). Renovating of Maslow’s Pyramid of Needs and Self- Actualization, Internatıonal Journal of Humanıtıes and Cultural Studıes, Special Issiu January
  • Ravi, B. K, (2012). New Medıa, Culture and Socıety, Academic Research International, Vol. 2, No. 2, 479-494
  • Satıcı Ö, (2000). Tüketici Davranışlarını Etkileyen Faktörler, https:// dx.doi.org/10.13140/RG.2.1.3974.2804 Data Accessed: 01.05.2019
  • Schiffman L. G., Kanuk, L. L. (2006), Consumer Behaviour, Prentice-Hall Int., New Jersey
  • Sherchan W., Nepal S. and Paris, C. (2013) A Survey of Trust in Social Networks. ACM Computing Surveys, 45, Article 47. http://dx.doi.org/10.1145/2501654.2501661 Data Accessed: 29.04.2019
  • Smith J. R., Haslam S. A., (2012). Social Psychology: Revisiting the Classical Studies. Sage Publications, London, pp 57–75
  • Solomon M, Bamossy G. J., Askegaard S, Hogg M. K., (2006). Consumer Behaviour: A European Perspective (3rd Edition). Prentice Hall, London
  • Tekarslan E., ‘‘Sosyal Bir Olgu Olarak Grup Davranışı ve Karar Özellikleri’’, Istanbul Universitesi, Işletme Fakultesi, Cilt 14, No.1, ss.1-20, 1985
  • Woolcock, M., (2001) ‘The Place of Social Capital in Understanding Social and Economic Outcomes’, Isuma 2(1), 11-17
  • Yıldırım Y., (2016), Tüketicinin Satın Alma Karar Sürecinde Bilgi Kaynakları ve Güvenirlikleri: Referans Grubu Olarak Yakın Çevrenin Etkisinin İncelenmesi, Akademik Yaklaşımlar Dergisi, Vol 7, Issiu 1
  • http://documents.worldbank.org/curated/en/515261468740392133/pdf/281100PAPER0Measuring0social0capital.pdf Data Accessed: 21.04.2019
  • https://hootsuite.com/pages/digital-in-2019 Data Accessed: 23.04.2019
  • https://www.statista.com/statistics/272014/global-social-networks-ranked-by-number-of-users/ Data Accessed: 27.04.2019
There are 35 citations in total.

Details

Primary Language English
Journal Section Review Articles
Authors

Osman Özdemir 0000-0001-8880-1459

Publication Date August 18, 2020
Acceptance Date May 23, 2020
Published in Issue Year 2020 Summer

Cite

APA Özdemir, O. (2020). A Theoretical Evaluation of Group Behavior on Social Media. IBAD Sosyal Bilimler Dergisi(7), 429-441. https://doi.org/10.21733/ibad.713322

IBAD Sosyal Bilimler Dergisi / IBAD Journal of Social Sciences / IBAD

IBAD is under review EBSCO, SCOPUS, E-SCI and TÜBİTAK/ULAKBİM(TR) SBVT.