Oguzhan Aydın profile image
Oguzhan Aydın Dr. PAMUKKALE UNIVERSITY
Publication 8 Review 24 CrossRef Cited 2
8 Publication
24 Review
2 CrossRef Cited

Research Fields

Marketing Digital Marketing Consumer Behaviour

Institution

PAMUKKALE UNIVERSITY

Popular Publications

AI or Human? The Serial Mediating Role of Perceived Expertise and Trust in the Effect of Recommendation Source Type on Booking Intention in Travel
Authors: Oguzhan Aydın
Published: 2026 , Güncel Turizm Araştırmaları Dergisi
DOI: 10.32572/guntad.1958595
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 160

0

2

160

Shy consumer scale and online shopping: the example of Kyrgyz university students
Authors: Oguzhan Aydın , Selçuk Burak Haşıloğlu , Celaletdin Serinkan
Published: 2020 , Journal of Internet Applications and Management
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1266

0

1

1266

Mouse Tracking in Online Shopping: an Alternative Research Study on User Experience
Authors: Mustafa Atahan Yılmaz , Oguzhan Aydın
Published: 2023 , Journal of Internet Applications and Management
DOI: 10.34231/iuyd.1296594
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1332

1

1

1332

THE IMPACT of F EMOJIS on HEDONIC and UTILITARIAN MESSAGES
Authors: Oguzhan Aydın
Published: 2024 ,
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 986

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1

986

A study on the potential problems in marketing research: convenience sampling and scale items with adverbs of frequency
Authors: Selçuk Burak Haşıloğlu , Tamer Baran, Oğuzhan Aydın
Published: 2015 , Pamukkale İşletme ve Bilişim Yönetimi Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 25162

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1

25162

Publications

Nusret as a Human Brand: An Analysis of Social Media Content and User Engagement
Authors: Oguzhan Aydın , Mehmet Ali Gökçe
Published: 2026 , İşletme
DOI: 10.57116/isletme.1887996
FAVORITE 1 TOTAL DOWNLOAD COUNT 212

1

212

AI or Human? The Serial Mediating Role of Perceived Expertise and Trust in the Effect of Recommendation Source Type on Booking Intention in Travel
Authors: Oguzhan Aydın
Published: 2026 , Güncel Turizm Araştırmaları Dergisi
DOI: 10.32572/guntad.1958595
FAVORITE 2 TOTAL DOWNLOAD COUNT 160

2

160

Consumers' Perceived Contagion and Purchase Intention in Online Second-Hand Marketplaces
Authors: Oguzhan Aydın
Published: 2026 , Trends in Business and Economics
DOI: 10.16951/trendbusecon.1862004
FAVORITE 1 TOTAL DOWNLOAD COUNT 869

1

869

THE MODERATING EFFECT OF E-MARKETPLACES FAMILIARITY ON THE RELATIONSHIP BETWEEN TRUST AND RISK REDUCTION BASED ON PRODUCT TYPES
Authors: Oguzhan Aydın , Şeyda Gürkaynak Gürbüzer
Published: 2025 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.1612001
FAVORITE 1 TOTAL DOWNLOAD COUNT 858

1

858

THE IMPACT of F EMOJIS on HEDONIC and UTILITARIAN MESSAGES
Authors: Oguzhan Aydın
Published: 2024 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 986

1

986

Mouse Tracking in Online Shopping: an Alternative Research Study on User Experience
Authors: Mustafa Atahan Yılmaz , Oguzhan Aydın
Published: 2023 , Journal of Internet Applications and Management
DOI: 10.34231/iuyd.1296594
FAVORITE 1 TOTAL DOWNLOAD COUNT 1332

1

1332

Shy consumer scale and online shopping: the example of Kyrgyz university students
Authors: Oguzhan Aydın , Selçuk Burak Haşıloğlu , Celaletdin Serinkan
Published: 2020 , Journal of Internet Applications and Management
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1266

1

1266

A study on the potential problems in marketing research: convenience sampling and scale items with adverbs of frequency
Authors: Selçuk Burak Haşıloğlu , Tamer Baran, Oğuzhan Aydın
Published: 2015 , Pamukkale İşletme ve Bilişim Yönetimi Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 25162

1

25162

Articles published in
Güncel Turizm Araştırmaları Dergisi
Güncel Turizm Araştırmaları Dergisi
İşletme
İşletme
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
Trends in Business and Economics
Trends in Business and Economics
Journal of Internet Applications and Management
Journal of Internet Applications and Management
Pamukkale İşletme ve Bilişim Yönetimi Dergisi
Pamukkale İşletme ve Bilişim Yönetimi Dergisi
Editorship
Journal of Internet Applications and Management
Journal of Internet Applications and Management
Co-Editor

Reviews

Anka E-Dergi
Anka E-Dergi
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
Journal of Internet Applications and Management
Journal of Internet Applications and Management
Pamukkale İşletme ve Bilişim Yönetimi Dergisi
Pamukkale İşletme ve Bilişim Yönetimi Dergisi
Pamukkale Journal of Eurasian Socioeconomic Studies
Pamukkale Journal of Eurasian Socioeconomic Studies
Pamukkale University Journal of Business Research
Pamukkale University Journal of Business Research
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute

Publications

THE MODERATING EFFECT OF E-MARKETPLACES FAMILIARITY ON THE RELATIONSHIP BETWEEN TRUST AND RISK REDUCTION BASED ON PRODUCT TYPES
Authors: Oguzhan Aydın , Şeyda Gürkaynak Gürbüzer
Published: 2025 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.1612001
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 858

1

1

858

Mouse Tracking in Online Shopping: an Alternative Research Study on User Experience
Authors: Mustafa Atahan Yılmaz , Oguzhan Aydın
Published: 2023 , Journal of Internet Applications and Management
DOI: 10.34231/iuyd.1296594
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1332

1

1

1332

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.