Özge Uluğ Yurttaş profile image
Özge Uluğ Yurttaş Assoc. Prof. Dr. İSTANBUL BEYKENT ÜNİVERSİTESİ
Publication 3 Review 10 CrossRef Cited 7 TR Dizin Cited 11
3 Publication
10 Review
7 CrossRef Cited
11 TR Dizin Cited
0000-0002-5304-6948

Research Fields

Product and Brand Management Advertising Digital Advertising Advertising Studies Advertising Campaigns Advertising Strategies Digital Marketing

Institution

İSTANBUL BEYKENT ÜNİVERSİTESİ

Popular Publications

COVID-19 PANDEMİSİ VE KAMU SPOTU REKLAMLARI ÜZERİNE BİR İNCELEME
Authors: Özge Uluğ Yurttaş
Published: 2021 , The Turkish Online Journal of Design Art and Communication
DOI: -
CITED 0 FAVORITE 5 TOTAL DOWNLOAD COUNT 3557

0

5

3557

CREATIVE STRATEGIES onTURKISH TELEVISION ADVERTISING: AN APPLICATION of TAYLOR’S SIX-SEGMENT MESSAGE STRATEGY WHEEL
Authors: Özge Uluğ Yurttaş , Yelda Özkoçak
Published: 2020 , Stratejik ve Sosyal Araştırmalar Dergisi
DOI: 10.30692/sisad.668234
CITED 7 FAVORITE 1 TOTAL DOWNLOAD COUNT 3614

7

1

3614

MULTIMODAL DISCOURSE ANALYSIS OF AI-BASED MEANING GENERATION IN DIGITAL ADVERTISING
Authors: Özge Uluğ Yurttaş
Published: 2026 , Akademik Hassasiyetler
DOI: 10.58884/akademik-hassasiyetler.1921729
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 35

0

1

35

Publications

MULTIMODAL DISCOURSE ANALYSIS OF AI-BASED MEANING GENERATION IN DIGITAL ADVERTISING
Authors: Özge Uluğ Yurttaş
Published: 2026 , Akademik Hassasiyetler
DOI: 10.58884/akademik-hassasiyetler.1921729
FAVORITE 1 TOTAL DOWNLOAD COUNT 35

1

35

COVID-19 PANDEMİSİ VE KAMU SPOTU REKLAMLARI ÜZERİNE BİR İNCELEME
Authors: Özge Uluğ Yurttaş
Published: 2021 , The Turkish Online Journal of Design Art and Communication
DOI: -
FAVORITE 5 TOTAL DOWNLOAD COUNT 3557

5

3557

CREATIVE STRATEGIES onTURKISH TELEVISION ADVERTISING: AN APPLICATION of TAYLOR’S SIX-SEGMENT MESSAGE STRATEGY WHEEL
Authors: Özge Uluğ Yurttaş , Yelda Özkoçak
Published: 2020 , Stratejik ve Sosyal Araştırmalar Dergisi
DOI: 10.30692/sisad.668234
FAVORITE 1 TOTAL DOWNLOAD COUNT 3614

1

3614

Articles published in
Akademik Hassasiyetler
Akademik Hassasiyetler
Stratejik ve Sosyal Araştırmalar Dergisi
Stratejik ve Sosyal Araştırmalar Dergisi
The Turkish Online Journal of Design Art and Communication
The Turkish Online Journal of Design Art and Communication

Reviews

AJIT-e: Online Academic Journal of Information Technology
AJIT-e: Online Academic Journal of Information Technology
Akademik Hassasiyetler
Akademik Hassasiyetler
Ankara International Journal of Social Sciences
Ankara International Journal of Social Sciences
Etkileşim
Etkileşim
İletişim Kuram ve Araştırma Dergisi
İletişim Kuram ve Araştırma Dergisi
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
Stratejik ve Sosyal Araştırmalar Dergisi
Stratejik ve Sosyal Araştırmalar Dergisi

Publications

CREATIVE STRATEGIES onTURKISH TELEVISION ADVERTISING: AN APPLICATION of TAYLOR’S SIX-SEGMENT MESSAGE STRATEGY WHEEL
Authors: Özge Uluğ Yurttaş , Yelda Özkoçak
Published: 2020 , Stratejik ve Sosyal Araştırmalar Dergisi
DOI: 10.30692/sisad.668234
CITED 7 FAVORITE 1 TOTAL DOWNLOAD COUNT 3614

7

1

3614

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.