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Sefa Üstüner Instructor Kayseri University
Publication 4 Review 2 CrossRef Cited 3
4 Publication
2 Review
3 CrossRef Cited
0000-0003-1231-5694

Research Fields

Marketing Marketing Research Methodology

Institution

Kayseri University

Popular Publications

A Study on The Effect of Fans’ Image Congruence with The Professional Sports Team on Their Intention to Purchase Licensed Sports Products and Services
Authors: Sefa Üstüner , Meltem Canoğlu , Serap Çabuk
Published: 2022 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.940943
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1430

1

1

1430

THE MODERATING ROLE OF SELF-ESTEEM AND SELFAWARENESS IN THE EFFECT OF PEER BULLYING ON BRAND PREFERENCE
Authors: Sefa Üstüner , Meltem Canoğlu
Published: 2026 ,
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 737

0

1

737

The Influence of Human and Artificial Intelligence Sourced Information Credibility on Consumer Purchase Intention on Digital Platforms
Authors: Sefa Üstüner , Meltem Canoğlu , Gülhan Yenilmez
Published: 2026 , Hacettepe University Journal of Economics and Administrative Sciences
DOI: 10.17065/huniibf.1795073
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 184

0

1

184

Publications

The Influence of Human and Artificial Intelligence Sourced Information Credibility on Consumer Purchase Intention on Digital Platforms
Authors: Sefa Üstüner , Meltem Canoğlu , Gülhan Yenilmez
Published: 2026 , Hacettepe University Journal of Economics and Administrative Sciences
DOI: 10.17065/huniibf.1795073
FAVORITE 1 TOTAL DOWNLOAD COUNT 184

1

184

THE MODERATING ROLE OF SELF-ESTEEM AND SELFAWARENESS IN THE EFFECT OF PEER BULLYING ON BRAND PREFERENCE
Authors: Sefa Üstüner , Meltem Canoğlu
Published: 2026 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 737

1

737

Tüketicilerin Sürdürülebilir Tüketim Davranışları: Bibliyometrik Analizi (1996-2024)
Authors: Sefa Üstüner , Meltem Canoğlu
Published: 2025 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.1628491
FAVORITE 0 TOTAL DOWNLOAD COUNT 1189

0

1189

A Study on The Effect of Fans’ Image Congruence with The Professional Sports Team on Their Intention to Purchase Licensed Sports Products and Services
Authors: Sefa Üstüner , Meltem Canoğlu , Serap Çabuk
Published: 2022 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.940943
FAVORITE 1 TOTAL DOWNLOAD COUNT 1430

1

1430

Articles published in
Hacettepe University Journal of Economics and Administrative Sciences
Hacettepe University Journal of Economics and Administrative Sciences
Yaşar Üniversitesi E-Dergisi
Yaşar Üniversitesi E-Dergisi

Reviews

Beykoz Akademi Dergisi
Beykoz Akademi Dergisi
Hacettepe University Journal of Economics and Administrative Sciences
Hacettepe University Journal of Economics and Administrative Sciences

Publications

Tüketicilerin Sürdürülebilir Tüketim Davranışları: Bibliyometrik Analizi (1996-2024)
Authors: Sefa Üstüner , Meltem Canoğlu
Published: 2025 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.1628491
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 1189

2

0

1189

A Study on The Effect of Fans’ Image Congruence with The Professional Sports Team on Their Intention to Purchase Licensed Sports Products and Services
Authors: Sefa Üstüner , Meltem Canoğlu , Serap Çabuk
Published: 2022 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.940943
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1430

1

1

1430

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