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Elif Kocagöz Assoc. Prof. Dr. KAHRAMANMARAŞ SÜTÇÜ İMAM ÜNİVERSİTESİ
Publication 7 Review 3 CrossRef Cited 9 TR Dizin Cited 121
7 Publication
3 Review
9 CrossRef Cited
121 TR Dizin Cited

Research Fields

Consumer Behaviour Integrated Marketing Communication Marketing Digital Marketing Marketing Research Methodology

Institution

KAHRAMANMARAŞ SÜTÇÜ İMAM ÜNİVERSİTESİ

Popular Publications

Publications

Consumer Adoption of Proximity Mobile Payment: An Empirical Cross-Cultural Study
Authors: Michael Fügl, Elif Kocagöz
DOI: 10.25204/iktisad.1055044
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