Serdar Okan profile image
Serdar Okan Asst. Prof. Dr. GÜMÜŞHANE ÜNİVERSİTESİ, KELKİT AYDIN DOĞAN MESLEK YÜKSEKOKULU
Publication 5 Review 3 CrossRef Cited 4 TR Dizin Cited 1
5 Publication
3 Review
4 CrossRef Cited
1 TR Dizin Cited
0000-0003-3512-1139

Research Fields

International Marketing Marketing Communications Advertisement Agricultural Marketing Consumer Behaviour

Institution

GÜMÜŞHANE ÜNİVERSİTESİ, KELKİT AYDIN DOĞAN MESLEK YÜKSEKOKULU

Popular Publications

The Effect of Brand Values of Airline Businesses on Financial Income: A Comparison of Turkish Airlines and Lufthansa Airlines
Authors: Serdar Okan
Published: 2021 , Anadolu Strateji Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 815

0

1

815

The Mediating Role of Customer Relationship Managment (CRM) in the Effect of Innovation on Perceived Service Quality: The Case of Airlines System
Authors: Serdar Okan
Published: 2024 , Journal of Aviation
DOI: 10.30518/jav.1413635
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1230

3

1

1230

The Mediating Role of Brand Equity in the Effect of Passenger Perception of Value on Satisfaction in Air Transportation: The Case of Turkish Airlines
Authors: Serdar Okan
Published: 2025 , Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.1650482
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 358

1

1

358

Publications

The Mediating Role of Brand Equity in the Effect of Passenger Perception of Value on Satisfaction in Air Transportation: The Case of Turkish Airlines
Authors: Serdar Okan
Published: 2025 , Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.1650482
FAVORITE 1 TOTAL DOWNLOAD COUNT 358

1

358

The Mediating Role of Customer Relationship Managment (CRM) in the Effect of Innovation on Perceived Service Quality: The Case of Airlines System
Authors: Serdar Okan
Published: 2024 , Journal of Aviation
DOI: 10.30518/jav.1413635
FAVORITE 1 TOTAL DOWNLOAD COUNT 1230

1

1230

Ulusal Yazın Bağlamında Müşteri Memnuniyeti Değişkenlerine Yönelik Bir Meta Analiz
Authors: Serdar Okan
Published: 2024 , Gümüşhane University Journal of Social Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1020

0

1020

Müşteri İlişkileri Yönetimi ve Algılanan Riskin Müşteri Beklentilerine Etkisinde İnovasyonun Moderatör Etkisi: Havayolu İşletmeleri Türkiye Örneği
Authors: Serdar Okan
Published: 2023 , Anadolu Strateji Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 908

0

908

The Effect of Brand Values of Airline Businesses on Financial Income: A Comparison of Turkish Airlines and Lufthansa Airlines
Authors: Serdar Okan
Published: 2021 , Anadolu Strateji Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 815

1

815

Articles published in
Anadolu Strateji Dergisi
Anadolu Strateji Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Gümüşhane University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
Journal of Aviation
Journal of Aviation

Reviews

Alanya Academic Review
Alanya Academic Review
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Journal of Applied Sciences of Mehmet Akif Ersoy University
Journal of Applied Sciences of Mehmet Akif Ersoy University

Publications

The Mediating Role of Brand Equity in the Effect of Passenger Perception of Value on Satisfaction in Air Transportation: The Case of Turkish Airlines
Authors: Serdar Okan
Published: 2025 , Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.1650482
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 358

1

1

358

The Mediating Role of Customer Relationship Managment (CRM) in the Effect of Innovation on Perceived Service Quality: The Case of Airlines System
Authors: Serdar Okan
Published: 2024 , Journal of Aviation
DOI: 10.30518/jav.1413635
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1230

3

1

1230

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.