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Volkan Yakın Assoc. Prof. Dr. MANİSA CELÂL BAYAR ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ
Publication 1 Review 6
1 Publication
6 Review

Research Fields

Advertising Campaigns Integrated Marketing Communication Marketing Communications

Institution

MANİSA CELÂL BAYAR ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ

Publications

Gender (In)Equality in Social Media Ads: Effects on University Students' Attitudes, Purchase Intentions, and nWoM
Authors: Volkan Yakın , Süleyman Çelik
Published: 2025 , OPUS Journal of Society Research
DOI: 10.26466/opusjsr.1772124
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Articles published in
OPUS Journal of Society Research
OPUS Journal of Society Research

Reviews

Abant Sosyal Bilimler Dergisi
Abant Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Journal of Erciyes Academy
Journal of Erciyes Academy
Kalite ve Strateji Yönetimi Dergisi
Kalite ve Strateji Yönetimi Dergisi
Sosyoekonomik Araştırmalar Dergisi
Sosyoekonomik Araştırmalar Dergisi
Trends in Business and Economics
Trends in Business and Economics
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