Yonca Nilay Baş profile image
Yonca Nilay Baş Asst. Prof. Dr. İSTANBUL ÜNİVERSİTESİ-CERRAHPAŞA
Publication 3 Review 3 CrossRef Cited 1 TR Dizin Cited 2
3 Publication
3 Review
1 CrossRef Cited
2 TR Dizin Cited
0000-0002-3262-7575

Research Fields

Digital Marketing Consumer Behaviour Customer Relationship Management Product and Brand Management

Institution

İSTANBUL ÜNİVERSİTESİ-CERRAHPAŞA

Popular Publications

A Study on The Effects of Experiential Value, Altruism and Self-Efficacy on Customer Engagement Behavior
Authors: Yonca Nilay Baş
Published: 2022 , Journal of Economics Business and Finance Research
DOI: 10.38009/ekimad.1115320
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1951

1

1

1951

Twenty-Eight Years of the Journal of Interactive Marketing: a Retrospective Overview (1997-2024)
Authors: Yonca Nilay Baş
Published: 2025 , Trends in Business and Economics
DOI: 10.16951/trendbusecon.1638968
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 743

0

1

743

Publications

The Effect of Young Consumers’ Online Second-Hand Product Purchasing Motivations on Their Online Repurchase Intention
Authors: Özlem Karaman , Yonca Nilay Baş
Published: 2025 , Journal of Economics Business and Political Researches
DOI: 10.25204/iktisad.1592787
FAVORITE 0 TOTAL DOWNLOAD COUNT 615

0

615

Twenty-Eight Years of the Journal of Interactive Marketing: a Retrospective Overview (1997-2024)
Authors: Yonca Nilay Baş
Published: 2025 , Trends in Business and Economics
DOI: 10.16951/trendbusecon.1638968
FAVORITE 1 TOTAL DOWNLOAD COUNT 743

1

743

A Study on The Effects of Experiential Value, Altruism and Self-Efficacy on Customer Engagement Behavior
Authors: Yonca Nilay Baş
Published: 2022 , Journal of Economics Business and Finance Research
DOI: 10.38009/ekimad.1115320
FAVORITE 1 TOTAL DOWNLOAD COUNT 1951

1

1951

Articles published in
Journal of Economics Business and Finance Research
Journal of Economics Business and Finance Research
Journal of Economics Business and Political Researches
Journal of Economics Business and Political Researches
Trends in Business and Economics
Trends in Business and Economics

Reviews

Biga İktisadi ve İdari Bilimler Fakültesi Dergisi
Biga İktisadi ve İdari Bilimler Fakültesi Dergisi
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute

Publications

A Study on The Effects of Experiential Value, Altruism and Self-Efficacy on Customer Engagement Behavior
Authors: Yonca Nilay Baş
Published: 2022 , Journal of Economics Business and Finance Research
DOI: 10.38009/ekimad.1115320
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1951

1

1

1951

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.