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Özlem Karaman Asst. Prof. Dr. İSTANBUL ÜNİVERSİTESİ-CERRAHPAŞA SOSYAL BİLİMLER MYO PAZARLAMA VE REKLAMCILIK BÖLÜMÜ PAZARLAMA PR.
Publication 8 Review 1 CrossRef Cited 8
8 Publication
1 Review
8 CrossRef Cited

Research Fields

Organisational, Interpersonal and Intercultural Communication Marketing Communications Digital Marketing Consumer Behaviour

Institution

İSTANBUL ÜNİVERSİTESİ-CERRAHPAŞA SOSYAL BİLİMLER MYO PAZARLAMA VE REKLAMCILIK BÖLÜMÜ PAZARLAMA PR.

Popular Publications

An investigation of the awareness level of university students regarding sustainable e-consumption
Authors: Emre Yılmaz , Özlem Karaman
Published: 2026 , Uşak Üniversitesi Sosyal Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 306

0

2

306

The effect of Word of Mouth (WOM) communication on the fitness center participants’ decision making process about nutritional supplements purchase
Authors: Suzan Dal , S. Bora Çavuşoğlu , Özlem Karaman
Published: 2017 , International Journal of Social Sciences and Education Research
DOI: 10.24289/ijsser.271085
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1928

0

1

1928

Dünden Bugüne Passolig Pazarlama İletişimi Süreci
Authors: Özlem Karaman , Selçuk Bora Çavuşoğlu
Published: 2023 , Gaziantep University Journal Of Sport Science
DOI: 10.31680/gaunjss.1238286
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1256

1

1

1256

DETERMINING THE EFFECT OF E-COMMERCE ON FINANCE BASED BRAND VALUE CHANGE VIA HIROSE METHOD: AN APPLICATION
Authors: Ali Kablan , Özlem Karaman
Published: 2023 , Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.52122/nisantasisbd.1288003
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1155

1

1

1155

DETERMINING MESSAGE STRATEGY IN CONTENT MARKETING: AN ANALYSIS ON AUTOMOBILE BRANDS
Authors: Özlem Karaman
Published: 2023 , Beykoz Akademi Dergisi
DOI: 10.14514/beykozad.1360225
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 907

1

1

907

Publications

An investigation of the awareness level of university students regarding sustainable e-consumption
Authors: Emre Yılmaz , Özlem Karaman
Published: 2026 , Uşak Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 306

2

306

The Effect of Young Consumers’ Online Second-Hand Product Purchasing Motivations on Their Online Repurchase Intention
Authors: Özlem Karaman , Yonca Nilay Baş
Published: 2025 , Journal of Economics Business and Political Researches
DOI: 10.25204/iktisad.1592787
FAVORITE 0 TOTAL DOWNLOAD COUNT 956

0

956

DETERMINING MESSAGE STRATEGY IN CONTENT MARKETING: AN ANALYSIS ON AUTOMOBILE BRANDS
Authors: Özlem Karaman
Published: 2023 , Beykoz Akademi Dergisi
DOI: 10.14514/beykozad.1360225
FAVORITE 1 TOTAL DOWNLOAD COUNT 907

1

907

DETERMINING THE EFFECT OF E-COMMERCE ON FINANCE BASED BRAND VALUE CHANGE VIA HIROSE METHOD: AN APPLICATION
Authors: Ali Kablan , Özlem Karaman
Published: 2023 , Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.52122/nisantasisbd.1288003
FAVORITE 1 TOTAL DOWNLOAD COUNT 1155

1

1155

Dünden Bugüne Passolig Pazarlama İletişimi Süreci
Authors: Özlem Karaman , Selçuk Bora Çavuşoğlu
Published: 2023 , Gaziantep University Journal Of Sport Science
DOI: 10.31680/gaunjss.1238286
FAVORITE 1 TOTAL DOWNLOAD COUNT 1256

1

1256

An Examination of Filter Bubble Effect of Ai Personalization Algorithms on Consumer Mind
Authors: Özlem Karaman
Published: 2021 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.896059
FAVORITE 0 TOTAL DOWNLOAD COUNT 6603

0

6603

The Role Of Secondary School Children (Age 10-14) On Family Purchase Decision-Making Process For Sports Product
Authors: Özlem Karaman , Suzan Dal , Selçuk Bora Çavuşoğlu
Published: 2020 , Journal of Sports Education
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 828

0

828

The effect of Word of Mouth (WOM) communication on the fitness center participants’ decision making process about nutritional supplements purchase
Authors: Suzan Dal , S. Bora Çavuşoğlu , Özlem Karaman
Published: 2017 , International Journal of Social Sciences and Education Research
DOI: 10.24289/ijsser.271085
FAVORITE 1 TOTAL DOWNLOAD COUNT 1928

1

1928

Articles published in
Beykoz Akademi Dergisi
Beykoz Akademi Dergisi
Gaziantep University Journal Of Sport Science
Gaziantep University Journal Of Sport Science
International Journal of Social Sciences and Education Research
International Journal of Social Sciences and Education Research
Journal of Economics Business and Political Researches
Journal of Economics Business and Political Researches
Journal of Sports Education
Journal of Sports Education
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
Süleyman Demirel University Visionary Journal
Süleyman Demirel University Visionary Journal
Uşak Üniversitesi Sosyal Bilimler Dergisi
Uşak Üniversitesi Sosyal Bilimler Dergisi

Reviews

Journal of Productivity
Journal of Productivity

Publications

DETERMINING MESSAGE STRATEGY IN CONTENT MARKETING: AN ANALYSIS ON AUTOMOBILE BRANDS
Authors: Özlem Karaman
Published: 2023 , Beykoz Akademi Dergisi
DOI: 10.14514/beykozad.1360225
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 907

1

1

907

DETERMINING THE EFFECT OF E-COMMERCE ON FINANCE BASED BRAND VALUE CHANGE VIA HIROSE METHOD: AN APPLICATION
Authors: Ali Kablan , Özlem Karaman
Published: 2023 , Nişantaşı Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.52122/nisantasisbd.1288003
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1155

1

1

1155

Dünden Bugüne Passolig Pazarlama İletişimi Süreci
Authors: Özlem Karaman , Selçuk Bora Çavuşoğlu
Published: 2023 , Gaziantep University Journal Of Sport Science
DOI: 10.31680/gaunjss.1238286
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1256

1

1

1256

An Examination of Filter Bubble Effect of Ai Personalization Algorithms on Consumer Mind
Authors: Özlem Karaman
Published: 2021 , Süleyman Demirel University Visionary Journal
DOI: 10.21076/vizyoner.896059
CITED 5 FAVORITE 0 TOTAL DOWNLOAD COUNT 6603

5

0

6603

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