The Short Stay Problem in Tourism Planning: An Analysis of the TR52 Regional Plan

Abstract

This study analyzes the positioning of Konya as a short-term stopover within the Cappadocia–Mediterranean tourism corridor in the TR52 Konya–Karaman Regional Plans, with a focus on the Mevlâna Museum. Designed as a qualitative methodology, the study employs thematic reading and spatial interpretive observation based on document analysis. The points of continuity, change, and strategic rupture were examined comparatively in the 2014–2023 and 2024–2028 plans. The findings reveal that, despite the strong attraction power of the Mevlana Museum, integrated destination scenarios capable of extending visitor length of stay have not been developed in either planning period. The museum’s surrounding area lacks experiential diversity and direction, therefore fails to link the museum area with alternative tourism potentials. Although urban regeneration projects developed at the local scale are included in the plans, they are not linked to regional strategies, resulting in a lack of spatial coherence. The study proposes integrated recommendations addressing narrative-based museology, multi-layered destination planning, and place-sensitive governance. The study also argues the transformative potential of Mevlâna Museum as a development asset for Konya to acquire a distinctive, experience-driven, and sustainable destination identity based on its unique cultural heritage.

Keywords

• Tourism planning
• Length of stay
• Museology
• Experiential tourism
• Mevlâna museum
• Konya

Turizm Planlamasında Kısa Geceleme Sorunu: TR52 Bölge Planı İncelemesi

Öz

Bu çalışma, TR52 Konya – Karaman Bölge Planlarında Konya’nın Kapadokya – Akdeniz turizm koridorunda kısa süreli bir uğrak noktası olarak konumlandırılmasını, Mevlâna Müzesi ekseninde analiz etmektedir. Nitel araştırma yöntemiyle yürütülen çalışmada, belge analizine dayalı tematik okuma ve mekânsal yorumlayıcı gözlem teknikleri birlikte kullanılmıştır. Araştırmada, 2014-2023 ve 2024-2028 plan dönemleri arasında süreklilik, değişim ve kopuş noktaları karşılaştırmalı olarak incelenmektedir. Bulgular, Mevlâna Müzesi’nin yüksek çekim gücüne rağmen her iki plan döneminde de ziyaret süresini artıracak entegre destinasyon senaryolarının geliştirilemediğini göstermektedir. Müze çevresi, deneyim çeşitliliği ve yönlendirme açısından zayıf kalmakta, alternatif turizm unsurlarıyla bütünleşememektedir. Planlarda yerel ölçekte geliştirilen kentsel yenileme projeleri dikkate alınsa da, bu projeler bölgesel stratejilere bağlanmamakta ve mekânsal bütünlük kurulamamaktadır. Çalışma, anlatı-merkezli müzecilik, çok katmanlı destinasyon örgütlenmesi ve yere özgü stratejik yönetişim kavramlarıyla ilişkilendirilmiş öneriler geliştirmektedir. Mevlâna Müzesi’nin Konya’yı dönüştüren bir kalkınma unsuruna dönüşebileceğini, bu sayede kentin özgün kültürel varlıkları temelinde nitelikli, deneyim odaklı ve sürdürülebilir bir destinasyon kimliği kazanabileceğini savunmaktadır.

Anahtar Kelimeler

• Turizm planlaması
• Konaklama süresi
• Müzecilik
• Deneyimsel turizm
• Mevlâna müzesi
• Konya

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