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Designing Gamified Social Interaction for Gen Z in the Metaverse: A Framework-Oriented Systematic Literature Review

Year 2026, Issue: 6, 57 - 70, 08.01.2026
https://doi.org/10.57019/jmv.1736387

Abstract

Gamification plays a pivotal role in enhancing user engagement in the Metaverse, particularly among Generation Z users who value autonomy, immersion, and identity expression. However, current research lacks a cohesive framework tailored to designing gamified social experiences in immersive virtual environments. This study presents a framework-oriented systematic literature review, guided by PRISMA 2020 and SPIDER, to investigate how gamification is applied in the Metaverse and how it aligns with the behavioral needs of Gen Z. From 792 screened studies, seventeen high-quality papers were synthesized to identify core gamification mechanics, including avatars, XR affordances, and identity-driven engagement strategies. Building on these insights, we propose the Affordance-Driven Gamification Framework (ADGF), a conceptual model for designing socially immersive experiences, along with a five-step design process to support its real-world application. Our contributions include a critical synthesis of existing strategies, Gen Z-specific design considerations, and a dual-framework approach to guide researchers and practitioners in developing emotionally engaging and socially dynamic Metaverse experiences.

Ethical Statement

This study is a systematic literature review and does not involve human participants, animals, or sensitive personal data. Therefore, institutional ethics approval was not required. All procedures complied with the ethical standards for research integrity and academic publishing. AI-assisted tools (e.g., ChatGPT) were used only for language refinement, grammar correction, and formatting assistance during manuscript preparation. No AI tools were used for data collection, analysis, interpretation, or for generating scientific findings, arguments, or conclusions. The authors take full responsibility for the content and integrity of the manuscript.

Supporting Institution

This research did not receive any outside funding or support. Author reports no involvement in the research by the sponsor that could have influenced the outcome of this work.

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There are 60 citations in total.

Details

Primary Language English
Subjects Virtual and Mixed Reality
Journal Section Review
Authors

Baitong Xie 0009-0004-3798-7299

Mohd Fairuz Shiratuddin This is me 0000-0002-9529-6320

Mostafa Hamadi This is me 0000-0001-5330-0478

Joo Yeon Park This is me 0000-0002-5231-5405

Thach-Thao Duong This is me 0000-0003-2294-3619

Submission Date July 7, 2025
Acceptance Date November 12, 2025
Early Pub Date December 16, 2025
Publication Date January 8, 2026
Published in Issue Year 2026 Issue: 6

Cite

APA Xie, B., Shiratuddin, M. F., Hamadi, M., … Park, J. Y. (2026). Designing Gamified Social Interaction for Gen Z in the Metaverse: A Framework-Oriented Systematic Literature Review. Journal of Metaverse(6), 57-70. https://doi.org/10.57019/jmv.1736387

Aim & Scope

Journal of Metaverse is a scientific,  double-blind, peer-reviewed, open-access international journal that publishes original, theoretical and/or practical articles. It aims to publish a wide range of articles in different disciplines about the metaverse and its research.

Journal of Metaverse intends to facilitate effective communication between scientists. It will reflect the significant advances that are currently ongoing in computer science. The multidisciplinary character of this field will be typified by providing readers with a broad range of articles. The articles will be original review articles, research papers written by individual researchers and research groups that appeal to the wider international community of academics and other professionals.

The journal aims to keep related researchers updated on the developments in a wide range of topics, reporting experiments, techniques, and ideas that advance the understanding of various areas of the metaverse.

  • Presents the latest developments in the metaverse,
  • Emphasizes emerging and multidisciplinary fields and international trends in research and development about the metaverse,
  • Covers special topics in line with the progression of worldwide scientists,
  • Journal of Metaverse accepts articles in English.


Journal of Metaverse started its publication life in 2021. Open access has adopted a double-blind and pre-review system.

It was published twice a year, in January and June (The first issue) and July and December (The second issue), until the end of 2025. Starting in 2026, it uses a continuous publishing model, so accepted articles are published online as soon as the publication process is complete. Under the continuous publishing model, only an issue number is used, and no volume number is assigned.

Journal of Metaverse aims to publish original research papers in all major branches of the Metaverse.  Articles that are not directly related to the Metaverse but are related to topics listed below can also be in our journal's scope. However, these publications should involve the development of new technology rather than the use of existing methods. Although a submission may be related to the topics listed, the Editorial Board of Journal of Metaverse reserves the right to desk-reject manuscripts if they are deemed unlikely to attract the interest of the journal’s readership, if they are considered to offer insufficient contribution to the field, if there is already a high volume of publications on the same subject, if so many similar studies are currently under review, or if there is an excessive number of submissions from the same country or geographic region. This policy aims to maintain a balanced geographic distribution and provide opportunities for researchers from diverse regions and research areas.

We invite submissions on a wide range of research topics, including, but not limited to:

  • Digital Twin
  • Digital Asset
  • Blockchain
  • Web 3
  • Digital Currency
  • Non-Fungible Token (NFT)
  • Marketplace /Digital Commerce
  • Metaverse Infrastructure
  • Gaming and Entertainment
  • Digital Humans
  • Virtual Reality
  • Augmented Reality
  • XR
  • Artificial Intelligence (ChatBots, Generative AI, and LLM-related papers)
  • Emerging Technologies and Applications for Metaverse
  • Decentralized Architectures for Metaverse
  • Al-driven Ecosystem in Metaverse
  • Cryptocurrency, Token Solutions for Metaverse
  • Data security and privacy mechanisms for Metaverse
  • Fraud-Detection in Metaverse
  • Cyber Security for Metaverse
  • Operations and Maintenance in Metaverse
  • Smart Contracts for Metaverse
  • Data Analytics to Identify Malicious Behaviors in Metaverse
  • Decentralized and Collaborative AI for Metaverse
  • Interoperability for Metaverse
  • Generative AI, ChatBots, and LLMs
  • Immersive Hologram Technology


 



 

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Articles will be DIRECTLY REJECTED WHEN the paper does not satisfy any of the following:

  • The article's relationship with the scope of the journal is NOT sufficient.
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  • Specify the name of the approving ethics committee and, if applicable, include the committee’s reference number.

For studies involving animals, an ethics approval statement must be included. 

If the manuscript does not involve human or animal data, participants, or tissue, please indicate this by stating “Not applicable” in this section.

Declaration of AI Usage
Authors must provide a statement regarding the use of artificial intelligence (AI) in the preparation of their manuscript. If AI tools (such as ChatGPT, language models, or automated data analysis tools) were used in any part of the research process, such as writing, editing, data analysis, image generation, or coding,  this must be explicitly disclosed in the manuscript. The declaration should specify which AI tools were used and how they contributed to the work.
However, AI-generated content does not qualify for authorship, as AI tools cannot take responsibility for the manuscript’s integrity. Authors remain fully accountable for the accuracy, originality, and ethical considerations of their work.
If no AI tools were used in the research or writing process, authors should include a statement confirming that "No AI tools were used in the creation of this manuscript."

References
The Authors are responsible for ensuring that the information in each reference is complete and accurate. Only published and “in press” references should appear in the reference list. Do not use internet sources in your lists.  References should follow APA style and be numbered in brackets [ ]. They should appear in the order in which they are cited in the article. Given that the Metaverse and related topics are current and rapidly evolving, ensure that your references are up-to-date and cite high-impact sources, such as journals indexed in Scopus or Web of Science, or books published by reputable academic institutions, non-governmental organizations, or high-quality publishers.

Tables
Tables should be self-contained, and the data should not be duplicated in figures. Tables should be numbered consecutively. Each table should be presented on a separate page with a comprehensive but concise legend above the table. Tables should be double-spaced, and vertical lines should not be used to separate columns. Column headings should be brief, with units of measurement in parentheses. All abbreviations should be defined in footnotes. Use superscript letters (not numbers) for footnotes and keep footnotes to a minimum. *, **, *** should be reserved for P values.

Figures
Only necessary illustrations should be included. All illustrations (line drawings and photographs) are classified as figures. Figures should be cited in consecutive order in the text. Figures should be sized to fit within the column or the full text width. Line figures should be supplied as sharp, black and white or colour diagrams, drawn with a computer graphics package. Photographs should be sharp, and magnifications should be indicated on photographs using a scale bar. Graphics should be supplied as high-resolution (at least 300 DPI ) electronic files. Digital images supplied at low resolution cannot be used and will not be accepted. The legend should incorporate definitions of any symbols used, and all abbreviations and units of measurement should be explained so that the figure can be understood without reference to the text.

Abbreviations and Units
SI units, as outlined in the latest edition of Units, Symbols and Abbreviations: A Guide for Medical and Scientific Editors and Authors (Royal Society of Medicine Press, London), should be used wherever possible. Statistics and measurements should always be given in figures, except where the number begins the sentence. When the number does not refer to a unit measurement, it is spelled out, except where the number is greater than nine. Use only standard abbreviations. The word Figure should be shortened to Fig unless starting a sentence.

Online Submission
You can submit your prepared manuscript using our online submission system, which you can access using the link given below.

Submit your Article by clicking or using the link https://dergipark.org.tr/tr/journal/3720/submission/step/manuscript/new

Licensing Agreement
CC BY license allows reusers to distribute, remix, adapt, and build upon the material in any medium or format, so long as attribution is given to the creator. The license allows for commercial use.

You are free to:

Share — copy and redistribute the material in any medium or format
Adapt — remix, transform, and build upon the material for any purpose, even commercially.

Review Process
https://dergipark.org.tr/en/pub/jmv/page/14606

Post-Production Manuscript Revisions
https://dergipark.org.tr/en/pub/jmv/page/14603

Retractions
https://dergipark.org.tr/en/pub/jmv/page/14603

Policy - Generative AI usage key principles
https://dergipark.org.tr/tr/pub/jmv/page/15748

* There is no fees such as submission, page, coloured figures, article processing or open-access charges.
* All articles are freely available as early online and on the day of publication on the journal’s website.
* Journal of Metaverse articles are Open Access (OA) and fully compliant with funder OA mandates; they are free to read without a subscription.
* The reviewers, editors, and other board members work on a voluntary basis without any fee. If the publisher has an opportunity, it can give awards or make payments to the editors, reviewers, and other board members.
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LANGUAGE EDITING SERVICE FEE
* The responsibility for the grammar and language of the articles in the article belongs to the authors.
* Our journal, editors, or reviewers do not provide any paid services. If there is a need for language correction and proofreading, the author can have them done by independent organizations and individuals. Our journal has no responsibility for that process.
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FAST TRACK REVIEWING
Journal of Metaverse DOES NOT support fast-track review process. Sometimes, a rapid review or publication process is requested by authors who urgently need their manuscripts published for many reasons, including graduation and promotion dates. Journal of Metaverse DOES NOT support this type of urgent reviewing and publication process because it believes that it will cause serious problems and losses in terms of ethics and quality. Therefore, these types of services, paid or free, are NOT included and supported in the Journal of Metaverse.
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Publisher

Editor in Chief

Networking and Communications, Cyberphysical Systems and Internet of Things, Information Security and Cryptology, Data Security and Protection, Software and Application Security, Artificial Intelligence, Modelling and Simulation, Artificial Life and Complex Adaptive Systems

Editorial Board

Business Administration, Digital Marketing, Service Marketing, Customer Relationship Management, Marketing Theory, Social Marketing, Consumer Behaviour, Marketing (Other)
Networking and Communications, Cyberphysical Systems and Internet of Things, Information Security and Cryptology, Data Security and Protection, Software and Application Security, Artificial Intelligence, Modelling and Simulation, Artificial Life and Complex Adaptive Systems
Information Security and Cryptology, Data and Information Privacy
Management Information Systems, Bioinformatics, Machine Learning (Other), Cybersecurity and Privacy (Other), Modelling and Simulation
Information and Computing Sciences, Decision Support and Group Support Systems, Distributed Systems and Algorithms
Law and Legal Studies, Information and Technology Law, Commercial Law
Computer Vision, Machine Learning, Deep Learning, Machine Vision , Data Mining and Knowledge Discovery, Artificial Intelligence, Modelling and Simulation, Statistics, Applied Statistics
Computing Applications in Life Sciences, Computer System Software, Computer Software
Information and Computing Sciences, Distributed Systems and Algorithms, Edge Computing, High Performance Computing, Big Data, Natural Language Processing
Virtual and Mixed Reality, Graphics, Augmented Reality and Games (Other), Human-Computer Interaction, Information Security and Cryptology, Artificial Intelligence, Artificial Reality, Artificial Life and Complex Adaptive Systems, Digital Heritage, Cultural Heritage Tourism, Visitor and Audience Studies, Technology Management, Strategy, Hospitality Management, Tourism, Tourism Management, Tourism (Other)
Macroeconomic Theory, Microeconomic Theory
Computer Vision, Image Processing, Machine Vision , Artificial Intelligence (Other)
Machine Learning (Other), Data Security and Protection, Artificial Intelligence (Other), Electrical Energy Transmission, Networks and Systems

Scientific Board

Information and Computing Sciences, Distributed Systems and Algorithms, Intelligent Robotics, Modelling and Simulation, Autonomous Agents and Multiagent Systems, Planning and Decision Making, Empirical Software Engineering, Software Testing, Verification and Validation
Networking and Communications, Cyberphysical Systems and Internet of Things, Information Security and Cryptology, Data Security and Protection, Software and Application Security, Artificial Intelligence, Modelling and Simulation, Artificial Life and Complex Adaptive Systems
Decision Support and Group Support Systems, Artificial Intelligence, Natural Language Processing, Artificial Intelligence (Other), Communication and Media Studies, Social Media Studies, Social Media Applications and Analysis, Time-Series Analysis, Operations Research, Statistical Analysis, Quantitative Decision Methods , Operations Research İn Mathematics, Multiple Criteria Decision Making
Budget and Financial Planning
Virtual and Mixed Reality, Graphics, Augmented Reality and Games (Other), Human-Computer Interaction, Information Security and Cryptology, Artificial Intelligence, Artificial Reality, Artificial Life and Complex Adaptive Systems, Digital Heritage, Cultural Heritage Tourism, Visitor and Audience Studies, Technology Management, Strategy, Hospitality Management, Tourism, Tourism Management, Tourism (Other)
Artificial Intelligence, Intelligent Robotics, Autonomous Agents and Multiagent Systems, Intellectual Property Law, Conflict of Laws (Incl. Private International Law), Finance and Investment, Financial Law, Law of International Law
Information and Computing Sciences, Information Security Management, Information Systems Organisation and Management, Management Information Systems, Information Security and Cryptology, Artificial Intelligence, Operations Research, Information and Technology Law, Operations Research İn Mathematics
Law and Legal Studies, Information and Technology Law, Commercial Law
Information and Computing Sciences, Distributed Systems and Algorithms, Edge Computing, High Performance Computing, Big Data, Natural Language Processing
Tourism, Recreation Management, Tourist Behaviour and Visitor Experience, Tourism Marketing
Information Systems Development Methodologies and Practice, Decision Support and Group Support Systems, Management Information Systems, Pattern Recognition, Deep Learning, Neural Networks, Machine Learning Algorithms, Data Management and Data Science, Recommender Systems, Natural Language Processing, Business Information Systems
Collaborative and Social Computing, Artificial Intelligence (Other), Social Media Studies, Educational Technology and Computing
Information Systems Education, Decision Support and Group Support Systems, Management Information Systems, Information Systems (Other), Image Processing, Pattern Recognition, Operating Systems, Digitalization, Augmented Reality, Data Structures and Algorithms, Deep Learning, Adversarial Machine Learning, Supervised Learning, Machine Learning Algorithms, Extreme Learning Machines, Classification Algorithms, Machine Learning (Other), Data Security and Protection, Software and Application Security, Big Data, Data Mining and Knowledge Discovery, Data Engineering and Data Science, Data Management and Data Science (Other), Intelligent Robotics, Fuzzy Computation, Natural Language Processing, Modelling and Simulation, Planning and Decision Making, Artificial Intelligence (Other), Multiple Criteria Decision Making
Auditing and Accountability, Accounting, Auditing and Accountability (Other), Tourism (Other)
Information Security and Cryptology, Data Security and Protection, Engineering
Information Modelling, Management and Ontologies, E-State, Image Processing, Energy-Efficient Computing
Intelligent Robotics, Natural Language Processing, Artificial Reality, Business Information Systems, Technology Management, Digital Marketing, Entrepreneurship, Innovation Management

JMv Advisory Board

Big Data, Database Systems, Knowledge Representation and Reasoning, Philosophy of Artificial Intelligence
Metaverse, Business Information Systems, Innovation Management, Supply Chain Management
Computer Vision, Image Processing, Deep Learning, Machine Vision , Supervised Learning, Machine Learning Algorithms, Evolutionary Computation, Artificial Intelligence (Other), Engineering
Computer Software
Artificial Intelligence

Journal of Metaverse
is indexed and abstracted by
Scopus, ESCI and DOAJ

Publisher
Izmir Academy Association
www.izmirakademi.org