Kürşad Özkaynar

Dr. SİVAS CUMHURİYET ÜNİVERSİTESİ

Publication 11 Review 47 CrossRef Cited 23 TR Dizin Cited 10

11 Publication

47 Review

23 CrossRef Cited

10 TR Dizin Cited

0000-0003-1683-9591

57489369600

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Following

Summary
Publications
Peer Review
Cited

Research Fields

Business Administration Marketing Theory Service Marketing Social Marketing Digital Marketing Consumer Behaviour Customer Relationship Management Marketing (Other)

Institution

SİVAS CUMHURİYET ÜNİVERSİTESİ

Popular Publications

Political marketing in the 100th Year of the Republic of Turkey: A bibliometric comparison of international and Turkish literature

Authors: Kürşad Özkaynar

Published: 2023 , Balıkesir University The Journal of Social Sciences Institute

DOI: 10.31795/baunsobed.1352007

CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 891

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CITED

2

FAVORITE

891

TOTAL DOWNLOAD COUNT

THE RELATIONSHIP BETWEEN PERCEIVED BENEFITS, ATTITUDES AND INTENTIONS IN CONSUMERS' USE OF ARTIFICIAL INTELLIGENCE TOOLS WITHIN THE FRAMEWORK OF THE TECHNOLOGY ACCEPTANCE MODEL: THE MODERATING EFFECT OF ETHICAL CONCERNS

Authors: Kürşad Özkaynar

Published: 2024 , Yönetim Bilimleri Dergisi

DOI: 10.35408/comuybd.1515898

CITED 6 FAVORITE 2 TOTAL DOWNLOAD COUNT 4565

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CITED

2

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4565

TOTAL DOWNLOAD COUNT

SİYASAL PAZARLAMA VE SİYASAL İLETİŞİMDE POST-TRUTH: DONALD TRUMP ÖRNEĞİ

Authors: Aykut Yılmaz , Tarık Yolcu, Kürşad Özkaynar , Ömer Sezai Aykaç

Published: 2020 , Journal of Economics and Administrative Sciences

DOI: 10.37880/cumuiibf.740519

CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 5121

3

CITED

2

FAVORITE

5121

TOTAL DOWNLOAD COUNT

Digital Marketing and Brands' Customer Satisfaction of Brands

Authors: Kürşad Özkaynar , Tarık Yolcu

Published: 2021 , International Journal of Management Academy

DOI: 10.33712/mana.1025480

CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 2971

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2971

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Shaping the Future of Metaverse Research: Innovation, Collaboration, and Journal of Metaverse’s Academic Impact

Authors: Enis Karaarslan , Ömer Aydın , Senem Yazıcı Yılmaz , Hasan Tınmaz , Süleyman Eken , Nida Gökçe Narin , Umit Cali , Kürşad Özkaynar , Önder Gürcan , Mina Fanea-ıvanovici , Osman Gazi Güçlütürk , Man Qi , Huseyin Kusetogullari , Moharram Challenger , Nebojsa Bacanin

Published: 2025 , Journal of Metaverse

DOI: 10.57019/jmv.1664054

CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 3146

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3146

TOTAL DOWNLOAD COUNT

Publications

Shaping the Future of Metaverse Research: Innovation, Collaboration, and Journal of Metaverse’s Academic Impact

Published: 2025 , Journal of Metaverse

DOI: 10.57019/jmv.1664054

FAVORITE 1 TOTAL DOWNLOAD COUNT 3146

1

FAVORITE

3146

TOTAL DOWNLOAD COUNT

Analytical Philosophy and the Commodification of Politics: Ethics in Political Marketing and the Role of the Consumer Voter

Authors: Kürşad Özkaynar

Published: 2025 , MANAS Journal of Social Studies

DOI: 10.33206/mjss.1640305

FAVORITE 0 TOTAL DOWNLOAD COUNT 638

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FAVORITE

638

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Reflectıon of Theorıes Used in Advertısıng on Consumer Behavıor: A Projectıon for Metaverse Areas

Authors: Kürşad Özkaynar , Tarık Yolcu , Aykut Yılmaz , Ömer Sezai Aykaç

Published: 2025 , Turkish Academic Research Review

DOI: 10.30622/tarr.1701194

FAVORITE 0 TOTAL DOWNLOAD COUNT 809

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FAVORITE

809

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Examining studies on gamification and marketing: A biometric analysis

Authors: Kürşad Özkaynar

Published: 2025 , Nevşehir Hacı Bektaş Veli University Journal of ISS

DOI: 10.30783/nevsosbilen.1586755

FAVORITE 1 TOTAL DOWNLOAD COUNT 1034

1

FAVORITE

1034

TOTAL DOWNLOAD COUNT

The Codes of Marketing Literature: A Model Proposal for Writing Book Reviews and the Case of Marketing 3.0 - 4.0 - 5.0 - 6.0 Books

Authors: Kürşad Özkaynar

Published: 2025 , International Journal of Management Academy

DOI: 10.33712/mana.1576888

FAVORITE 0 TOTAL DOWNLOAD COUNT 753

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FAVORITE

753

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Authors: Kürşad Özkaynar

Published: 2024 , Yönetim Bilimleri Dergisi

DOI: 10.35408/comuybd.1515898

FAVORITE 2 TOTAL DOWNLOAD COUNT 4565

2

FAVORITE

4565

TOTAL DOWNLOAD COUNT

Political marketing in the 100th Year of the Republic of Turkey: A bibliometric comparison of international and Turkish literature

Authors: Kürşad Özkaynar

Published: 2023 , Balıkesir University The Journal of Social Sciences Institute

DOI: 10.31795/baunsobed.1352007

FAVORITE 2 TOTAL DOWNLOAD COUNT 891

2

FAVORITE

891

TOTAL DOWNLOAD COUNT

Digital Marketing and Brands' Customer Satisfaction of Brands

Authors: Kürşad Özkaynar , Tarık Yolcu

Published: 2021 , International Journal of Management Academy

DOI: 10.33712/mana.1025480

FAVORITE 2 TOTAL DOWNLOAD COUNT 2971

2

FAVORITE

2971

TOTAL DOWNLOAD COUNT

İNDİRİM MARKETLERİNİ KİMLER, NEDEN TERCİH EDER?

Authors: Aykut Yılmaz , Ömer Aykaç , Tarık Yolcu , Kürşad Özkaynar

Published: 2021 , International Journal of Economics and Administrative Studies

DOI: 10.18092/ulikidince.751538

FAVORITE 1 TOTAL DOWNLOAD COUNT 3342

1

FAVORITE

3342

TOTAL DOWNLOAD COUNT

SİYASAL PAZARLAMA VE SİYASAL İLETİŞİMDE POST-TRUTH: DONALD TRUMP ÖRNEĞİ

Authors: Aykut Yılmaz , Tarık Yolcu, Kürşad Özkaynar , Ömer Sezai Aykaç

Published: 2020 , Journal of Economics and Administrative Sciences

DOI: 10.37880/cumuiibf.740519

FAVORITE 2 TOTAL DOWNLOAD COUNT 5121

2

FAVORITE

5121

TOTAL DOWNLOAD COUNT

PAZARLAMADA YENİLİK ARAŞTIRMALARI - THEODORE LEVITT (KİTAP İNCELEMESİ )

Authors: Kürşad Özkaynar , Remzi Altunışık

Published: 2017 , Journal of Economy Business and Management

DOI: -

FAVORITE 1 TOTAL DOWNLOAD COUNT 4011

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4011

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Articles published in

Balıkesir University The Journal of Social Sciences Institute

International Journal of Economics and Administrative Studies

International Journal of Management Academy

Journal of Economics and Administrative Sciences

Journal of Economy Business and Management

Journal of Metaverse

MANAS Journal of Social Studies

Nevşehir Hacı Bektaş Veli University Journal of ISS

Turkish Academic Research Review

Yönetim Bilimleri Dergisi

Editorship

Journal of Metaverse

Section Editor

Kent Akademisi

Section Editor , Co-Editor

Scientific Journal of Innovation and Social Sciences Research

Section Editor

Editorial Board Memberships

Journal of Metaverse

Scientific Journal of Innovation and Social Sciences Research

Reviews

Abant İzzet Baysal Üniversitesi Eğitim Fakültesi Dergisi

Academic Review of Economics and Administrative Sciences

Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi

Artuklu Kaime

Bingöl University Journal of Social Sciences Institute

Communicata

Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Erciyes University Journal of Faculty of Economics and Administrative Sciences

Gaziantep University Journal of Social Sciences

Gümüşhane University Journal of Social Sciences

İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)

International Journal of Business and Economic Studies

International Journal of Current Social Science

International Journal of Management Academy

International Journal of Management Economics and Business

JOEEP: Journal of Emerging Economies and Policy

Journal of Current Marketing Approaches and Research

Journal of Economics and Administrative Approaches

Journal of Economics Business and Political Researches

Journal of Economy Business and Management

Journal of Management Theory and Practices Research

Journal of Metaverse

Journal of Social Sciences of Mus Alparslan University

Journal of the Human and Social Science Researches

Kahramanmaraş Sütçü İmam Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

MANAS Journal of Social Studies

Scientific Journal of Innovation and Social Sciences Research

Sivas Interdisipliner Turizm Araştırmaları Dergisi

Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

Toplum Ekonomi ve Yönetim Dergisi

Trends in Business and Economics

Turkish Journal of Marketing Research

Turkuaz Uluslararası Sosyo-Ekonomik Stratejik Araştırmalar Dergisi

Yönetim Bilişim Sistemleri Dergisi

Publications

Shaping the Future of Metaverse Research: Innovation, Collaboration, and Journal of Metaverse’s Academic Impact

Published: 2025 , Journal of Metaverse

DOI: 10.57019/jmv.1664054

CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 3146

1

CITED

1

FAVORITE

3146

TOTAL DOWNLOAD COUNT

Reflectıon of Theorıes Used in Advertısıng on Consumer Behavıor: A Projectıon for Metaverse Areas

Authors: Kürşad Özkaynar , Tarık Yolcu , Aykut Yılmaz , Ömer Sezai Aykaç

Published: 2025 , Turkish Academic Research Review

DOI: 10.30622/tarr.1701194

CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 809

1

CITED

0

FAVORITE

809

TOTAL DOWNLOAD COUNT

Examining studies on gamification and marketing: A biometric analysis

Authors: Kürşad Özkaynar

Published: 2025 , Nevşehir Hacı Bektaş Veli University Journal of ISS

DOI: 10.30783/nevsosbilen.1586755

CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1034

1

CITED

1

FAVORITE

1034

TOTAL DOWNLOAD COUNT

Authors: Kürşad Özkaynar

Published: 2024 , Yönetim Bilimleri Dergisi

DOI: 10.35408/comuybd.1515898

CITED 6 FAVORITE 2 TOTAL DOWNLOAD COUNT 4565

6

CITED

2

FAVORITE

4565

TOTAL DOWNLOAD COUNT

Political marketing in the 100th Year of the Republic of Turkey: A bibliometric comparison of international and Turkish literature

Authors: Kürşad Özkaynar

Published: 2023 , Balıkesir University The Journal of Social Sciences Institute

DOI: 10.31795/baunsobed.1352007

CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 891

2

CITED

2

FAVORITE

891

TOTAL DOWNLOAD COUNT

Digital Marketing and Brands' Customer Satisfaction of Brands

Authors: Kürşad Özkaynar , Tarık Yolcu

Published: 2021 , International Journal of Management Academy

DOI: 10.33712/mana.1025480

CITED 4 FAVORITE 2 TOTAL DOWNLOAD COUNT 2971

4

CITED

2

FAVORITE

2971

TOTAL DOWNLOAD COUNT

İNDİRİM MARKETLERİNİ KİMLER, NEDEN TERCİH EDER?

Authors: Aykut Yılmaz , Ömer Aykaç , Tarık Yolcu , Kürşad Özkaynar

Published: 2021 , International Journal of Economics and Administrative Studies

DOI: 10.18092/ulikidince.751538

CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 3342

5

CITED

1

FAVORITE

3342

TOTAL DOWNLOAD COUNT

SİYASAL PAZARLAMA VE SİYASAL İLETİŞİMDE POST-TRUTH: DONALD TRUMP ÖRNEĞİ

Authors: Aykut Yılmaz , Tarık Yolcu, Kürşad Özkaynar , Ömer Sezai Aykaç

Published: 2020 , Journal of Economics and Administrative Sciences

DOI: 10.37880/cumuiibf.740519

CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 5121

3

CITED

2

FAVORITE

5121

TOTAL DOWNLOAD COUNT

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.

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Version: 261013.d9c90376f · 13.10.2026