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Kürşad Özkaynar Dr. SİVAS CUMHURİYET ÜNİVERSİTESİ
Publication 11 Review 42 CrossRef Cited 13 TR Dizin Cited 10
11 Publication
42 Review
13 CrossRef Cited
10 TR Dizin Cited
0000-0003-1683-9591

Research Fields

Business Administration Marketing Theory Service Marketing Social Marketing Digital Marketing Consumer Behaviour Customer Relationship Management Marketing (Other) siyasal pazarlama Metaverse Yapay zeka

Institution

SİVAS CUMHURİYET ÜNİVERSİTESİ

Popular Publications

Political marketing in the 100th Year of the Republic of Turkey: A bibliometric comparison of international and Turkish literature
Authors: Kürşad Özkaynar
Published: 2023 , Balıkesir University The Journal of Social Sciences Institute
DOI: 10.31795/baunsobed.1352007
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 603

1

2

603

THE RELATIONSHIP BETWEEN PERCEIVED BENEFITS, ATTITUDES AND INTENTIONS IN CONSUMERS' USE OF ARTIFICIAL INTELLIGENCE TOOLS WITHIN THE FRAMEWORK OF THE TECHNOLOGY ACCEPTANCE MODEL: THE MODERATING EFFECT OF ETHICAL CONCERNS
Authors: Kürşad Özkaynar
Published: 2024 , Yönetim Bilimleri Dergisi
DOI: 10.35408/comuybd.1515898
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 3152

3

2

3152

SİYASAL PAZARLAMA VE SİYASAL İLETİŞİMDE POST-TRUTH: DONALD TRUMP ÖRNEĞİ
Authors: Aykut Yılmaz , Tarık Yolcu, Kürşad Özkaynar , Ömer Sezai Aykaç
Published: 2020 , Journal of Economics and Administrative Sciences
DOI: 10.37880/cumuiibf.740519
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 4544

3

2

4544

Digital Marketing and Brands' Customer Satisfaction of Brands
Authors: Kürşad Özkaynar , Tarık Yolcu
Published: 2021 , International Journal of Management Academy
DOI: 10.33712/mana.1025480
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 2609

2

2

2609

Shaping the Future of Metaverse Research: Innovation, Collaboration, and Journal of Metaverse’s Academic Impact
Authors: Enis Karaarslan , Ömer Aydın , Senem Yazıcı Yılmaz , Hasan Tınmaz , Süleyman Eken , Nida Gökçe Narin , Umit Cali , Kürşad Özkaynar , Önder Gürcan , Mina Fanea-ıvanovici , Osman Gazi Güçlütürk , Man Qi , Huseyin Kusetogullari , Moharram Challenger , Nebojsa Bacanin
Published: 2025 , Journal of Metaverse
DOI: 10.57019/jmv.1664054
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1980

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1

1980

Publications

Shaping the Future of Metaverse Research: Innovation, Collaboration, and Journal of Metaverse’s Academic Impact
Authors: Enis Karaarslan , Ömer Aydın , Senem Yazıcı Yılmaz , Hasan Tınmaz , Süleyman Eken , Nida Gökçe Narin , Umit Cali , Kürşad Özkaynar , Önder Gürcan , Mina Fanea-ıvanovici , Osman Gazi Güçlütürk , Man Qi , Huseyin Kusetogullari , Moharram Challenger , Nebojsa Bacanin
Published: 2025 , Journal of Metaverse
DOI: 10.57019/jmv.1664054
FAVORITE 1 TOTAL DOWNLOAD COUNT 1980

1

1980

Analytical Philosophy and the Commodification of Politics: Ethics in Political Marketing and the Role of the Consumer Voter
Authors: Kürşad Özkaynar
Published: 2025 , MANAS Journal of Social Studies
DOI: 10.33206/mjss.1640305
FAVORITE 0 TOTAL DOWNLOAD COUNT 259

0

259

Reflectıon of Theorıes Used in Advertısıng on Consumer Behavıor: A Projectıon for Metaverse Areas
Authors: Kürşad Özkaynar , Tarık Yolcu , Aykut Yılmaz , Ömer Sezai Aykaç
Published: 2025 , Turkish Academic Research Review
DOI: 10.30622/tarr.1701194
FAVORITE 0 TOTAL DOWNLOAD COUNT 343

0

343

Examining studies on gamification and marketing: A biometric analysis
Authors: Kürşad Özkaynar
Published: 2025 , Nevşehir Hacı Bektaş Veli University Journal of ISS
DOI: 10.30783/nevsosbilen.1586755
FAVORITE 1 TOTAL DOWNLOAD COUNT 684

1

684

The Codes of Marketing Literature: A Model Proposal for Writing Book Reviews and the Case of Marketing 3.0 - 4.0 - 5.0 - 6.0 Books
Authors: Kürşad Özkaynar
Published: 2025 , International Journal of Management Academy
DOI: 10.33712/mana.1576888
FAVORITE 0 TOTAL DOWNLOAD COUNT 468

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468

THE RELATIONSHIP BETWEEN PERCEIVED BENEFITS, ATTITUDES AND INTENTIONS IN CONSUMERS' USE OF ARTIFICIAL INTELLIGENCE TOOLS WITHIN THE FRAMEWORK OF THE TECHNOLOGY ACCEPTANCE MODEL: THE MODERATING EFFECT OF ETHICAL CONCERNS
Authors: Kürşad Özkaynar
Published: 2024 , Yönetim Bilimleri Dergisi
DOI: 10.35408/comuybd.1515898
FAVORITE 2 TOTAL DOWNLOAD COUNT 3152

2

3152

Political marketing in the 100th Year of the Republic of Turkey: A bibliometric comparison of international and Turkish literature
Authors: Kürşad Özkaynar
Published: 2023 , Balıkesir University The Journal of Social Sciences Institute
DOI: 10.31795/baunsobed.1352007
FAVORITE 2 TOTAL DOWNLOAD COUNT 603

2

603

Digital Marketing and Brands' Customer Satisfaction of Brands
Authors: Kürşad Özkaynar , Tarık Yolcu
Published: 2021 , International Journal of Management Academy
DOI: 10.33712/mana.1025480
FAVORITE 2 TOTAL DOWNLOAD COUNT 2609

2

2609

İNDİRİM MARKETLERİNİ KİMLER, NEDEN TERCİH EDER?
Authors: Aykut Yılmaz , Ömer Aykaç , Tarık Yolcu , Kürşad Özkaynar
Published: 2021 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.751538
FAVORITE 1 TOTAL DOWNLOAD COUNT 2609

1

2609

SİYASAL PAZARLAMA VE SİYASAL İLETİŞİMDE POST-TRUTH: DONALD TRUMP ÖRNEĞİ
Authors: Aykut Yılmaz , Tarık Yolcu, Kürşad Özkaynar , Ömer Sezai Aykaç
Published: 2020 , Journal of Economics and Administrative Sciences
DOI: 10.37880/cumuiibf.740519
FAVORITE 2 TOTAL DOWNLOAD COUNT 4544

2

4544

PAZARLAMADA YENİLİK ARAŞTIRMALARI - THEODORE LEVITT (KİTAP İNCELEMESİ )
Authors: Kürşad Özkaynar , Remzi Altunışık
Published: 2017 , Journal of Economy Business and Management
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 3712

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3712

Articles published in
Balıkesir University The Journal of Social Sciences Institute
Balıkesir University The Journal of Social Sciences Institute
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
International Journal of Management Academy
International Journal of Management Academy
Journal of Economics and Administrative Sciences
Journal of Economics and Administrative Sciences
Journal of Economy Business and Management
Journal of Economy Business and Management
Journal of Metaverse
Journal of Metaverse
MANAS Journal of Social Studies
MANAS Journal of Social Studies
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS
Turkish Academic Research Review
Turkish Academic Research Review
Yönetim Bilimleri Dergisi
Yönetim Bilimleri Dergisi
Editorship
Journal of Metaverse
Journal of Metaverse
Section Editor
Scientific Journal of Innovation and Social Sciences Research
Scientific Journal of Innovation and Social Sciences Research
Section Editor
Editorial Board Memberships
Journal of Metaverse
Journal of Metaverse
Scientific Journal of Innovation and Social Sciences Research
Scientific Journal of Innovation and Social Sciences Research

Reviews

Abant İzzet Baysal Üniversitesi Eğitim Fakültesi Dergisi
Abant İzzet Baysal Üniversitesi Eğitim Fakültesi Dergisi
Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi
Artuklu Kaime Uluslararası İktisadi ve İdari Araştırmalar Dergisi
Bingöl University Journal of Social Sciences Institute
Bingöl University Journal of Social Sciences Institute
Communicata
Communicata
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Gaziantep University Journal of Social Sciences
Gaziantep University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
International Journal of Business and Economic Studies
International Journal of Business and Economic Studies
International Journal of Current Social Science
International Journal of Current Social Science
International Journal of Management Academy
International Journal of Management Academy
International Journal of Management Economics and Business
International Journal of Management Economics and Business
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
Journal of Economics and Administrative Approaches
Journal of Economics and Administrative Approaches
Journal of Economics Business and Political Researches
Journal of Economics Business and Political Researches
Journal of Economy Business and Management
Journal of Economy Business and Management
Journal of Management Theory and Practices Research
Journal of Management Theory and Practices Research
Journal of Metaverse
Journal of Metaverse
Journal of Social Sciences of Mus Alparslan University
Journal of Social Sciences of Mus Alparslan University
Journal of the Human and Social Science Researches
Journal of the Human and Social Science Researches
Kahramanmaraş Sütçü İmam Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Kahramanmaraş Sütçü İmam Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
MANAS Journal of Social Studies
MANAS Journal of Social Studies
Scientific Journal of Innovation and Social Sciences Research
Scientific Journal of Innovation and Social Sciences Research
Sivas Interdisipliner Turizm Araştırmaları Dergisi
Sivas Interdisipliner Turizm Araştırmaları Dergisi
Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Süleyman Demirel Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Toplum Ekonomi ve Yönetim Dergisi
Toplum Ekonomi ve Yönetim Dergisi
Trends in Business and Economics
Trends in Business and Economics
Turkuaz Uluslararası Sosyo-Ekonomik Stratejik Araştırmalar Dergisi
Turkuaz Uluslararası Sosyo-Ekonomik Stratejik Araştırmalar Dergisi
Yönetim Bilişim Sistemleri Dergisi
Yönetim Bilişim Sistemleri Dergisi

Publications

THE RELATIONSHIP BETWEEN PERCEIVED BENEFITS, ATTITUDES AND INTENTIONS IN CONSUMERS' USE OF ARTIFICIAL INTELLIGENCE TOOLS WITHIN THE FRAMEWORK OF THE TECHNOLOGY ACCEPTANCE MODEL: THE MODERATING EFFECT OF ETHICAL CONCERNS
Authors: Kürşad Özkaynar
Published: 2024 , Yönetim Bilimleri Dergisi
DOI: 10.35408/comuybd.1515898
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 3152

3

2

3152

Political marketing in the 100th Year of the Republic of Turkey: A bibliometric comparison of international and Turkish literature
Authors: Kürşad Özkaynar
Published: 2023 , Balıkesir University The Journal of Social Sciences Institute
DOI: 10.31795/baunsobed.1352007
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 603

1

2

603

Digital Marketing and Brands' Customer Satisfaction of Brands
Authors: Kürşad Özkaynar , Tarık Yolcu
Published: 2021 , International Journal of Management Academy
DOI: 10.33712/mana.1025480
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 2609

2

2

2609

İNDİRİM MARKETLERİNİ KİMLER, NEDEN TERCİH EDER?
Authors: Aykut Yılmaz , Ömer Aykaç , Tarık Yolcu , Kürşad Özkaynar
Published: 2021 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.751538
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 2609

4

1

2609

SİYASAL PAZARLAMA VE SİYASAL İLETİŞİMDE POST-TRUTH: DONALD TRUMP ÖRNEĞİ
Authors: Aykut Yılmaz , Tarık Yolcu, Kürşad Özkaynar , Ömer Sezai Aykaç
Published: 2020 , Journal of Economics and Administrative Sciences
DOI: 10.37880/cumuiibf.740519
CITED 3 FAVORITE 2 TOTAL DOWNLOAD COUNT 4544

3

2

4544

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