Metaverse-Based Virtual Campus Tour for Higher Education: Insights from Development to User Experience Validation

Ahmad Yusuf; Rahimi Fitri; Puguh Wahyu Prasetyo

doi:10.57019/jmv.1770621

Metaverse-Based Virtual Campus Tour for Higher Education: Insights from Development to User Experience Validation

Abstract

In archipelagic countries with thousands of islands separated by wide regional spans, geographic barriers often prevent prospective students from experiencing campus life before making enrollment decisions. This limitation constrains institutions' capacity to expand outreach and enhance their visibility in the higher education landscape. Metaverse platforms present significant opportunities to transform campus tours. However, most virtual tours are still constrained by static visualizations and single-user experiences. This study aims to systematically develop and evaluate a Metaverse-based virtual campus tour, addressing the limitations of existing platforms and examining its usability and user loyalty. The system was created systematically through a four-phase Discover, Blueprint, Develop, and Validate framework. This process consolidated requirements, translated them into design artifacts, and implemented them within a scalable layered architecture, ensuring usability and loyalty. Evaluation results showed that users perceived the system as both usable and recommendable. While usability varied according to familiarity and role-specific expectations, loyalty remained consistently strong across groups. These findings confirm that the system delivers meaningful value, demonstrates strong adoption potential, and offers a replicable development model for applying Metaverse technologies in higher education.

Keywords

Supporting Institution

This research did not receive any outside funding or support. The authors report no involvement in the research by the sponsor that could have influenced the outcome of this work.ation, Science, and Technology, Republic of Indonesia

Ethical Statement

The study complied with scientific research and publication ethics. Ethical approval was not required under the policies of Politeknik Negeri Banjarmasin, Indonesia, as it involved only voluntary and anonymous survey responses. Informed consent was obtained electronically, and participants were assured of confidentiality and the right to withdraw at any time.

Thanks

The authors would like to thank the Informatics Engineering Study Program, Politeknik Negeri Banjarmasin, Indonesia, for their continuous support in providing facilities and technical resources during the development of this project. Special appreciation is also extended to Muhammad Rizki Murtadha and Ahmad Syafii, who contributed significantly to the system development stages. The authors also acknowledge all participants involved in the evaluation process for their valuable feedback and insights. Finally, appreciation is extended to the Directorate of Science and Technology Talent Development, Directorate General of Science and Technology, Ministry of Higher Education, Science, and Technology, Republic of Indonesia, for its mentoring program that contributed to the refinement of this research.

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Details

Primary Language

English

Subjects

Computer Aided Design in Visual Communication , Virtual and Mixed Reality , Graphics, Augmented Reality and Games (Other) , Artificial Reality , Visual Communication Design (Other) , Design (Other) , Innovation Management , Strategy, Management and Organisational Behaviour (Other)

Journal Section

Research Article

Authors

Ahmad Yusuf ^*
0000-0003-2383-9944
Indonesia

Rahimi Fitri
0000-0003-3775-0932
Indonesia

Puguh Wahyu Prasetyo
0000-0002-9188-2728
Indonesia

Early Pub Date

December 16, 2025

Publication Date

January 7, 2026

Submission Date

August 22, 2025

Acceptance Date

October 12, 2025

Published in Issue

Year 1970 Volume: 0 Number: 6

DOI

https://doi.org/10.57019/jmv.1770621

IZ

https://izlik.org/JA37YC24HR

Cite

RIS / Bibtex

APA

Yusuf, A., Fitri, R., & Prasetyo, P. W. (2026). Metaverse-Based Virtual Campus Tour for Higher Education: Insights from Development to User Experience Validation. Journal of Metaverse, 6, 1-25. https://doi.org/10.57019/jmv.1770621