A. Mücahid Zengin profile image
A. Mücahid Zengin Assoc. Prof. Dr. NECMETTİN ERBAKAN ÜNİVERSİTESİ
Publication 7 Review 12 CrossRef Cited 15
7 Publication
12 Review
15 CrossRef Cited

Research Fields

Ad Writing Advertising Digital Advertising Advertising Campaigns Advertising Strategies

Institution

NECMETTİN ERBAKAN ÜNİVERSİTESİ

Popular Publications

Sosyal medya ve değişen mahremiyet “facebook mahremiyeti (Social media and the changing privacy “facebook privacy)
Authors: Abdülcelil Zengin , Güldane Zengin , Hüseyin Altunbaş
Published: 2015 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/guifd.11157
CITED 8 FAVORITE 1 TOTAL DOWNLOAD COUNT 4795

8

1

4795

THE EFFECTS OF SMS ADVERTISING ON BRAND ATTITUDE AND PURCHASE INTENTION: AN EXPERIMENTAL STUDY ON UNIVERSITY STUDENTS
Authors: A. Mücahid Zengin
Published: 2018 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.337705
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 3487

1

1

3487

YOUNG CONSUMERS’ ATTITUDES TOWARD CELEBRITY ENDORSERS IN ADVERTISING
Authors: A. Mücahid Zengin , Nuri Paşa Özer
Published: 2020 , Journal of Selcuk Communication
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1046

0

1

1046

AN APPLICATION OF THE SIX-SEGMENT MESSAGE STRATEGY WHEEL TO BRAND POSTS ON INSTAGRAM
Authors: A. Mücahid Zengin , Güldane Zengin
Published: 2020 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.719242
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 1870

4

1

1870

An Analysis on the Ways Brands Are Featured in Celebrity Posts on Instagram and the Level of Sponsorship Disclosure
Authors: Güldane Zengin , A. Mücahid Zengin
Published: 2021 , Journal of Selcuk Communication
DOI: 10.18094/josc.773238
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1457

2

1

1457

Publications

A Content Analysis on Brand Communication on Instagram During the Pandemic
Authors: A. Mücahid Zengin , Güldane Zengin
Published: 2025 , Medeniyet ve Toplum Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 419

1

419

An Analysis on the Ways Brands Are Featured in Celebrity Posts on Instagram and the Level of Sponsorship Disclosure
Authors: Güldane Zengin , A. Mücahid Zengin
Published: 2021 , Journal of Selcuk Communication
DOI: 10.18094/josc.773238
FAVORITE 1 TOTAL DOWNLOAD COUNT 1457

1

1457

AN APPLICATION OF THE SIX-SEGMENT MESSAGE STRATEGY WHEEL TO BRAND POSTS ON INSTAGRAM
Authors: A. Mücahid Zengin , Güldane Zengin
Published: 2020 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.719242
FAVORITE 1 TOTAL DOWNLOAD COUNT 1870

1

1870

YOUNG CONSUMERS’ ATTITUDES TOWARD CELEBRITY ENDORSERS IN ADVERTISING
Authors: A. Mücahid Zengin , Nuri Paşa Özer
Published: 2020 , Journal of Selcuk Communication
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1046

1

1046

Arabesk Kültürü Özelinde Orhan Gencebay’ın Rol Aldığı Rexona Reklamlarının İncelenmesi
Authors: Nuri Paşa Özer , A. Mücahid Zengin
Published: 2020 ,
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 2058

0

2058

THE EFFECTS OF SMS ADVERTISING ON BRAND ATTITUDE AND PURCHASE INTENTION: AN EXPERIMENTAL STUDY ON UNIVERSITY STUDENTS
Authors: A. Mücahid Zengin
Published: 2018 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.337705
FAVORITE 1 TOTAL DOWNLOAD COUNT 3487

1

3487

Sosyal medya ve değişen mahremiyet “facebook mahremiyeti (Social media and the changing privacy “facebook privacy)
Authors: Abdülcelil Zengin , Güldane Zengin , Hüseyin Altunbaş
Published: 2015 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/guifd.11157
FAVORITE 1 TOTAL DOWNLOAD COUNT 4795

1

4795

Articles published in
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Journal of Selcuk Communication
Journal of Selcuk Communication
Medeniyet ve Toplum Dergisi
Medeniyet ve Toplum Dergisi

Reviews

Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Journal of Selcuk Communication
Journal of Selcuk Communication
Medeniyet ve Toplum Dergisi
Medeniyet ve Toplum Dergisi
Turkish Review of Communication Studies
Turkish Review of Communication Studies
Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
ESAM Ekonomik ve Sosyal Araştırmalar Dergisi
ESAM Ekonomik ve Sosyal Araştırmalar Dergisi

Publications

An Analysis on the Ways Brands Are Featured in Celebrity Posts on Instagram and the Level of Sponsorship Disclosure
Authors: Güldane Zengin , A. Mücahid Zengin
Published: 2021 , Journal of Selcuk Communication
DOI: 10.18094/josc.773238
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1457

2

1

1457

AN APPLICATION OF THE SIX-SEGMENT MESSAGE STRATEGY WHEEL TO BRAND POSTS ON INSTAGRAM
Authors: A. Mücahid Zengin , Güldane Zengin
Published: 2020 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.719242
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 1870

4

1

1870

THE EFFECTS OF SMS ADVERTISING ON BRAND ATTITUDE AND PURCHASE INTENTION: AN EXPERIMENTAL STUDY ON UNIVERSITY STUDENTS
Authors: A. Mücahid Zengin
Published: 2018 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.337705
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 3487

1

1

3487

Sosyal medya ve değişen mahremiyet “facebook mahremiyeti (Social media and the changing privacy “facebook privacy)
Authors: Abdülcelil Zengin , Güldane Zengin , Hüseyin Altunbaş
Published: 2015 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/guifd.11157
CITED 8 FAVORITE 1 TOTAL DOWNLOAD COUNT 4795

8

1

4795

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.