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A. Mücahid Zengin
Assoc. Prof. Dr.
NECMETTİN ERBAKAN ÜNİVERSİTESİ
Publication
7
Review
12
CrossRef Cited
15
7
Publication
12
Review
15
CrossRef Cited
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Ad Writing
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NECMETTİN ERBAKAN ÜNİVERSİTESİ
Popular Publications
Sosyal medya ve değişen mahremiyet “facebook mahremiyeti (Social media and the changing privacy “facebook privacy)
Authors:
Abdülcelil Zengin
,
Güldane Zengin
,
Hüseyin Altunbaş
Published: 2015 ,
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/guifd.11157
CITED
8
FAVORITE
1
TOTAL DOWNLOAD COUNT
4795
8
CITED
1
FAVORITE
4795
TOTAL DOWNLOAD COUNT
THE EFFECTS OF SMS ADVERTISING ON BRAND ATTITUDE AND PURCHASE INTENTION: AN EXPERIMENTAL STUDY ON UNIVERSITY STUDENTS
Authors:
A. Mücahid Zengin
Published: 2018 ,
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.337705
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
3487
1
CITED
1
FAVORITE
3487
TOTAL DOWNLOAD COUNT
YOUNG CONSUMERS’ ATTITUDES TOWARD CELEBRITY ENDORSERS IN ADVERTISING
Authors:
A. Mücahid Zengin
,
Nuri Paşa Özer
Published: 2020 ,
Journal of Selcuk Communication
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
1046
0
CITED
1
FAVORITE
1046
TOTAL DOWNLOAD COUNT
AN APPLICATION OF THE SIX-SEGMENT MESSAGE STRATEGY WHEEL TO BRAND POSTS ON INSTAGRAM
Authors:
A. Mücahid Zengin
,
Güldane Zengin
Published: 2020 ,
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.719242
CITED
4
FAVORITE
1
TOTAL DOWNLOAD COUNT
1870
4
CITED
1
FAVORITE
1870
TOTAL DOWNLOAD COUNT
An Analysis on the Ways Brands Are Featured in Celebrity Posts on Instagram and the Level of Sponsorship Disclosure
Authors:
Güldane Zengin
,
A. Mücahid Zengin
Published: 2021 ,
Journal of Selcuk Communication
DOI: 10.18094/josc.773238
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
1457
2
CITED
1
FAVORITE
1457
TOTAL DOWNLOAD COUNT
Publications
A Content Analysis on Brand Communication on Instagram During the Pandemic
Authors:
A. Mücahid Zengin
,
Güldane Zengin
Published: 2025 ,
Medeniyet ve Toplum Dergisi
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
419
1
FAVORITE
419
TOTAL DOWNLOAD COUNT
An Analysis on the Ways Brands Are Featured in Celebrity Posts on Instagram and the Level of Sponsorship Disclosure
Authors:
Güldane Zengin
,
A. Mücahid Zengin
Published: 2021 ,
Journal of Selcuk Communication
DOI: 10.18094/josc.773238
FAVORITE
1
TOTAL DOWNLOAD COUNT
1457
1
FAVORITE
1457
TOTAL DOWNLOAD COUNT
AN APPLICATION OF THE SIX-SEGMENT MESSAGE STRATEGY WHEEL TO BRAND POSTS ON INSTAGRAM
Authors:
A. Mücahid Zengin
,
Güldane Zengin
Published: 2020 ,
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.719242
FAVORITE
1
TOTAL DOWNLOAD COUNT
1870
1
FAVORITE
1870
TOTAL DOWNLOAD COUNT
YOUNG CONSUMERS’ ATTITUDES TOWARD CELEBRITY ENDORSERS IN ADVERTISING
Authors:
A. Mücahid Zengin
,
Nuri Paşa Özer
Published: 2020 ,
Journal of Selcuk Communication
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
1046
1
FAVORITE
1046
TOTAL DOWNLOAD COUNT
Arabesk Kültürü Özelinde Orhan Gencebay’ın Rol Aldığı Rexona Reklamlarının İncelenmesi
Authors:
Nuri Paşa Özer
,
A. Mücahid Zengin
Published: 2020 ,
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
2058
0
FAVORITE
2058
TOTAL DOWNLOAD COUNT
THE EFFECTS OF SMS ADVERTISING ON BRAND ATTITUDE AND PURCHASE INTENTION: AN EXPERIMENTAL STUDY ON UNIVERSITY STUDENTS
Authors:
A. Mücahid Zengin
Published: 2018 ,
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.337705
FAVORITE
1
TOTAL DOWNLOAD COUNT
3487
1
FAVORITE
3487
TOTAL DOWNLOAD COUNT
Sosyal medya ve değişen mahremiyet “facebook mahremiyeti (Social media and the changing privacy “facebook privacy)
Authors:
Abdülcelil Zengin
,
Güldane Zengin
,
Hüseyin Altunbaş
Published: 2015 ,
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/guifd.11157
FAVORITE
1
TOTAL DOWNLOAD COUNT
4795
1
FAVORITE
4795
TOTAL DOWNLOAD COUNT
Articles published in
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Journal of Selcuk Communication
Medeniyet ve Toplum Dergisi
Reviews
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Journal of Selcuk Communication
Medeniyet ve Toplum Dergisi
Turkish Review of Communication Studies
Uluslararası Halkla İlişkiler ve Reklam Çalışmaları Dergisi
ESAM Ekonomik ve Sosyal Araştırmalar Dergisi
Publications
An Analysis on the Ways Brands Are Featured in Celebrity Posts on Instagram and the Level of Sponsorship Disclosure
Authors:
Güldane Zengin
,
A. Mücahid Zengin
Published: 2021 ,
Journal of Selcuk Communication
DOI: 10.18094/josc.773238
CITED
2
FAVORITE
1
TOTAL DOWNLOAD COUNT
1457
2
CITED
1
FAVORITE
1457
TOTAL DOWNLOAD COUNT
AN APPLICATION OF THE SIX-SEGMENT MESSAGE STRATEGY WHEEL TO BRAND POSTS ON INSTAGRAM
Authors:
A. Mücahid Zengin
,
Güldane Zengin
Published: 2020 ,
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.719242
CITED
4
FAVORITE
1
TOTAL DOWNLOAD COUNT
1870
4
CITED
1
FAVORITE
1870
TOTAL DOWNLOAD COUNT
THE EFFECTS OF SMS ADVERTISING ON BRAND ATTITUDE AND PURCHASE INTENTION: AN EXPERIMENTAL STUDY ON UNIVERSITY STUDENTS
Authors:
A. Mücahid Zengin
Published: 2018 ,
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.337705
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
3487
1
CITED
1
FAVORITE
3487
TOTAL DOWNLOAD COUNT
Sosyal medya ve değişen mahremiyet “facebook mahremiyeti (Social media and the changing privacy “facebook privacy)
Authors:
Abdülcelil Zengin
,
Güldane Zengin
,
Hüseyin Altunbaş
Published: 2015 ,
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/guifd.11157
CITED
8
FAVORITE
1
TOTAL DOWNLOAD COUNT
4795
8
CITED
1
FAVORITE
4795
TOTAL DOWNLOAD COUNT