Aslıhan Bekaroğlu Özatar profile image
Aslıhan Bekaroğlu Özatar Asst. Prof. Dr. BEYKOZ ÜNİVERSİTESİ
Publication 6 Review 2 CrossRef Cited 2
6 Publication
2 Review
2 CrossRef Cited

Research Fields

Digital Marketing Marketing Communications Service Marketing Marketing Management

Institution

BEYKOZ ÜNİVERSİTESİ

Popular Publications

Phygital Customer Experience: A Review in The Banking Industry
DOI: 10.22466/acusbd.1477135
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 2074

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1

2074

Publications

Perceived personalization of social media ads and online compulsive purchase
Authors: Aslıhan Bekaroğlu Özatar , Muhammad Akbar Rahmani
DOI: 10.26466/opusjsr.1839151
FAVORITE 0 TOTAL DOWNLOAD COUNT 95

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95

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181

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386

The Effect of Omnichannel Customer Experience on Webrooming Intention
Published: 2026 , Journal of TESAM Academy
DOI: 10.30626/tesamakademi.1832237
FAVORITE 0 TOTAL DOWNLOAD COUNT 662

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662

1

2074

Publications

Phygital Customer Experience: A Review in The Banking Industry
DOI: 10.22466/acusbd.1477135
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 2074

2

1

2074