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Aysun Varan It is not affiliated with an institution
Publication 5 Review 5
5 Publication
5 Review

Research Fields

Marketing

Institution

It is not affiliated with an institution

Popular Publications

THE EFFECT OF SOCIAL MEDIA MARKETING ON THE PURCHASE ATTITUDES OF CONSUMERS: A STUDY ON INTERGENERATIONAL DIFFERENCES
Authors: Altuğ Caner Kara , Aysun Varan
Published: 2023 , Beykoz Akademi Dergisi
DOI: 10.14514/beykozad.1266068
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1354

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1

1354

CUSTOMER EXPERIENCE IN ONLINE SHOPPING: CONTENT ANALYSIS OF ARTIFICIAL INTELLIGENCE-SUPPORTED PRODUCT REVIEWS
Authors: Aysun Varan , Aslıhan Bekaroğlu Özatar
Published: 2025 ,
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1558

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1558

Publications

Intention to Use Phygital Banking Services: The Roles of Perceived Value and Trust
Authors: Aslıhan Bekaroğlu Özatar , Aysun Varan
Published: 2026 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.46928/iticusbe.1969645
FAVORITE 0 TOTAL DOWNLOAD COUNT 89

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89

THE EFFECT OF STATUS CONSUMPTION AND FOREIGN PRODUCT ADMIRATION ON FOREIGN PRODUCT PURCHASE INTENTION: THE MEDIATING ROLE OF PERCEIVED VALUE
Authors: Aysun Varan
Published: 2026 , Beykoz Akademi Dergisi
DOI: 10.14514/beykozad.1898048
FAVORITE 0 TOTAL DOWNLOAD COUNT 228

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228

An Examination of Perceived Value in Augmented Reality Applications in the Context of Digital Customer Experience: The Sephora Example
Authors: Aslıhan Bekaroğlu Özatar , Aysun Varan
Published: 2026 , Fiscaoeconomia
DOI: 10.25295/fsecon.1900806
FAVORITE 0 TOTAL DOWNLOAD COUNT 344

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344

CUSTOMER EXPERIENCE IN ONLINE SHOPPING: CONTENT ANALYSIS OF ARTIFICIAL INTELLIGENCE-SUPPORTED PRODUCT REVIEWS
Authors: Aysun Varan , Aslıhan Bekaroğlu Özatar
Published: 2025 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1558

1

1558

THE EFFECT OF SOCIAL MEDIA MARKETING ON THE PURCHASE ATTITUDES OF CONSUMERS: A STUDY ON INTERGENERATIONAL DIFFERENCES
Authors: Altuğ Caner Kara , Aysun Varan
Published: 2023 , Beykoz Akademi Dergisi
DOI: 10.14514/beykozad.1266068
FAVORITE 1 TOTAL DOWNLOAD COUNT 1354

1

1354

Articles published in
Beykoz Akademi Dergisi
Beykoz Akademi Dergisi
Fiscaoeconomia
Fiscaoeconomia
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi

Reviews

Avrasya Dosyası
Avrasya Dosyası
Beykoz Akademi Dergisi
Beykoz Akademi Dergisi
Niğde Ömer Halisdemir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Niğde Ömer Halisdemir Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Papers on Social Science
Papers on Social Science
There are no Crossref cited.
Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.