Yasemin Bozkurt profile image
Yasemin Bozkurt Assoc. Prof. Dr. PAMUKKALE ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ
Publication 9 Review 4 CrossRef Cited 12 TR Dizin Cited 5
9 Publication
4 Review
12 CrossRef Cited
5 TR Dizin Cited
0000-0001-8183-0337

Research Fields

Advertising Advertising Campaigns Digital Advertising Advertising Strategies

Institution

PAMUKKALE ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ

Popular Publications

Agenda Use of Brands in Social Media: Real Time Advertising
Authors: Yasemin Bozkurt
Published: 2020 , IBAD Journal of Social Sciences
DOI: 10.21733/ibad.668020
CITED 2 FAVORITE 3 TOTAL DOWNLOAD COUNT 1963

2

3

1963

THE ROLE OF ADVERGAME PERCEPTION ON ATTITUDE AND BEHAVIOR INTENTION
Authors: Yasemin Bozkurt
Published: 2019 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.562486
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 2555

1

2

2555

REPRESENTATIONS OF MASCULINITY ON SOCIAL MEDIA: HEGEMONIC AND HYBRID MASCULINITIES IN INSTAGRAM INFLUENCERS’ POST
Authors: Yasemin Bozkurt
Published: 2026 , The Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1929021
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 580

0

2

580

Comparison of Perceptions of Advertising Profession of Associate and Undergraduate Students in Communication Education Field: Pamukkale University Example
Authors: Yasemin Bozkurt , Ali Soylu
Published: 2018 , Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.452610
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1347

1

1

1347

Advertising Stories on Instagram: A Research on Consumer Attitude And Behavior Tendency
Authors: Yasemin Bozkurt
Published: 2019 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.484547
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 3577

1

1

3577

Publications

REPRESENTATIONS OF MASCULINITY ON SOCIAL MEDIA: HEGEMONIC AND HYBRID MASCULINITIES IN INSTAGRAM INFLUENCERS’ POST
Authors: Yasemin Bozkurt
Published: 2026 , The Turkish Online Journal of Design Art and Communication
DOI: 10.7456/tojdac.1929021
FAVORITE 2 TOTAL DOWNLOAD COUNT 580

2

580

Branded Virtual Ambassadors as The Digitalized New Face of Brand Ambassadorship: The Case of Virtual Alin and Gaye
Authors: Yasemin Bozkurt
Published: 2025 , Medialog TR
DOI: 10.70559/medialogtr.1824662
FAVORITE 0 TOTAL DOWNLOAD COUNT 1198

0

1198

IS SUSTAINABLE ADVERTISING POSSIBLE? STRATEGIC INTEGRATION OF THE CIRCULAR ECONOMY APPROACH IN DIGITAL ADVERTISING
Authors: Yasemin Bozkurt
Published: 2025 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.1717058
FAVORITE 1 TOTAL DOWNLOAD COUNT 731

1

731

The effect of ego state–creative strategy congruence on persuasion in advertising: A transactional analysis approach
Authors: Yasemin Bozkurt
Published: 2025 , Nevşehir Hacı Bektaş Veli University Journal of ISS
DOI: 10.30783/nevsosbilen.1724661
FAVORITE 0 TOTAL DOWNLOAD COUNT 530

0

530

Agenda Use of Brands in Social Media: Real Time Advertising
Authors: Yasemin Bozkurt
Published: 2020 , IBAD Journal of Social Sciences
DOI: 10.21733/ibad.668020
FAVORITE 3 TOTAL DOWNLOAD COUNT 1963

3

1963

THE ROLE OF ADVERGAME PERCEPTION ON ATTITUDE AND BEHAVIOR INTENTION
Authors: Yasemin Bozkurt
Published: 2019 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.562486
FAVORITE 2 TOTAL DOWNLOAD COUNT 2555

2

2555

Advertising Stories on Instagram: A Research on Consumer Attitude And Behavior Tendency
Authors: Yasemin Bozkurt
Published: 2019 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.484547
FAVORITE 1 TOTAL DOWNLOAD COUNT 3577

1

3577

Advertising Versus Ad Blocking Programms: How Consumer Response?
Authors: Yasemin Bozkurt
Published: 2019 , Galatasaray University Journal of Communication
DOI: 10.16878/gsuilet.484551
FAVORITE 0 TOTAL DOWNLOAD COUNT 4748

0

4748

Comparison of Perceptions of Advertising Profession of Associate and Undergraduate Students in Communication Education Field: Pamukkale University Example
Authors: Yasemin Bozkurt , Ali Soylu
Published: 2018 , Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.452610
FAVORITE 1 TOTAL DOWNLOAD COUNT 1347

1

1347

Articles published in
Galatasaray University Journal of Communication
Galatasaray University Journal of Communication
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
IBAD Journal of Social Sciences
IBAD Journal of Social Sciences
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Social Sciences of Mus Alparslan University
Journal of Social Sciences of Mus Alparslan University
Medialog TR
Medialog TR
Nevşehir Hacı Bektaş Veli University Journal of ISS
Nevşehir Hacı Bektaş Veli University Journal of ISS
The Turkish Online Journal of Design Art and Communication
The Turkish Online Journal of Design Art and Communication
Editorship
Journal of Erciyes Communication
Journal of Erciyes Communication
Proofreader

Reviews

İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
Pamukkale Üniversitesi İletişim Bilimleri Dergisi
Pamukkale Üniversitesi İletişim Bilimleri Dergisi

Publications

IS SUSTAINABLE ADVERTISING POSSIBLE? STRATEGIC INTEGRATION OF THE CIRCULAR ECONOMY APPROACH IN DIGITAL ADVERTISING
Authors: Yasemin Bozkurt
Published: 2025 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.1717058
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 731

1

1

731

The effect of ego state–creative strategy congruence on persuasion in advertising: A transactional analysis approach
Authors: Yasemin Bozkurt
Published: 2025 , Nevşehir Hacı Bektaş Veli University Journal of ISS
DOI: 10.30783/nevsosbilen.1724661
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 530

1

0

530

Agenda Use of Brands in Social Media: Real Time Advertising
Authors: Yasemin Bozkurt
Published: 2020 , IBAD Journal of Social Sciences
DOI: 10.21733/ibad.668020
CITED 2 FAVORITE 3 TOTAL DOWNLOAD COUNT 1963

2

3

1963

THE ROLE OF ADVERGAME PERCEPTION ON ATTITUDE AND BEHAVIOR INTENTION
Authors: Yasemin Bozkurt
Published: 2019 , Gümüşhane Üniversitesi İletişim Fakültesi Elektronik Dergisi
DOI: 10.19145/e-gifder.562486
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 2555

1

2

2555

Advertising Stories on Instagram: A Research on Consumer Attitude And Behavior Tendency
Authors: Yasemin Bozkurt
Published: 2019 , Journal of Erciyes Communication
DOI: 10.17680/erciyesiletisim.484547
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 3577

1

1

3577

Advertising Versus Ad Blocking Programms: How Consumer Response?
Authors: Yasemin Bozkurt
Published: 2019 , Galatasaray University Journal of Communication
DOI: 10.16878/gsuilet.484551
CITED 5 FAVORITE 0 TOTAL DOWNLOAD COUNT 4748

5

0

4748

Comparison of Perceptions of Advertising Profession of Associate and Undergraduate Students in Communication Education Field: Pamukkale University Example
Authors: Yasemin Bozkurt , Ali Soylu
Published: 2018 , Journal of Social Sciences of Mus Alparslan University
DOI: 10.18506/anemon.452610
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1347

1

1

1347

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.