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Yasemin Bozkurt Assoc. Prof. Dr. PAMUKKALE ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ
Publication 5 Review 3 CrossRef Cited 8 TR Dizin Cited 5
5 Publication
3 Review
8 CrossRef Cited
5 TR Dizin Cited

Research Fields

Advertising Digital Advertising Advertising Campaigns Advertising Strategies

Institution

PAMUKKALE ÜNİVERSİTESİ, İLETİŞİM FAKÜLTESİ

Popular Publications

THE ROLE OF ADVERGAME PERCEPTION ON ATTITUDE AND BEHAVIOR INTENTION
DOI: 10.19145/e-gifder.562486
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1655

1

2

1655

Agenda Use of Brands in Social Media: Real Time Advertising
DOI: 10.21733/ibad.668020
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1415

2

2

1415

Advertising Stories on Instagram: A Research on Consumer Attitude And Behavior Tendency
DOI: 10.17680/erciyesiletisim.484547
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2367

1

1

2367

Publications

Agenda Use of Brands in Social Media: Real Time Advertising
DOI: 10.21733/ibad.668020
FAVORITE 2 TOTAL DOWNLOAD COUNT 1415

2

1415

2

1655

Advertising Stories on Instagram: A Research on Consumer Attitude And Behavior Tendency
DOI: 10.17680/erciyesiletisim.484547
FAVORITE 1 TOTAL DOWNLOAD COUNT 2367

1

2367

Advertising Versus Ad Blocking Programms: How Consumer Response?
DOI: 10.16878/gsuilet.484551
FAVORITE 0 TOTAL DOWNLOAD COUNT 3446

0

3446

Publications

Agenda Use of Brands in Social Media: Real Time Advertising
DOI: 10.21733/ibad.668020
CITED 2 FAVORITE 2 TOTAL DOWNLOAD COUNT 1415

2

2

1415

THE ROLE OF ADVERGAME PERCEPTION ON ATTITUDE AND BEHAVIOR INTENTION
DOI: 10.19145/e-gifder.562486
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 1655

1

2

1655

Advertising Stories on Instagram: A Research on Consumer Attitude And Behavior Tendency
DOI: 10.17680/erciyesiletisim.484547
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2367

1

1

2367

Advertising Versus Ad Blocking Programms: How Consumer Response?
DOI: 10.16878/gsuilet.484551
CITED 4 FAVORITE 0 TOTAL DOWNLOAD COUNT 3446

4

0

3446

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