Bora Açan profile image
Bora Açan Asst. Prof. Dr. YALOVA ÜNİVERSİTESİ, YALOVA MESLEK YÜKSEKOKULU, PAZARLAMA VE REKLAMCILIK BÖLÜMÜ
Publication 5 Review 0
5 Publication
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0000-0001-6380-897X

Research Fields

Marketing Digital Marketing Consumer Behaviour

Institution

YALOVA ÜNİVERSİTESİ, YALOVA MESLEK YÜKSEKOKULU, PAZARLAMA VE REKLAMCILIK BÖLÜMÜ

Popular Publications

Social Media Marketing and Social Media Types
Authors: Bora Açan
Published: 2024 , Turkish Journal of Marketing Research
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 5484

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2

5484

The Effects of Materialism and Hedonic Shopping Value on the Impulse Buying Behavior: A Study on University Students in Turkey
Authors: Bora Açan , Şeniz Özhan , Duygu Talih Akkaya
Published: 2021 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.778848
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 3840

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1

3840

Publications

Examination of the conceptual structure of publications on marketing and artificial intelligence: A bibliometric analysis
Authors: Bora Açan
Published: 2025 , İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 894

0

894

Social Media Marketing and Social Media Types
Authors: Bora Açan
Published: 2024 , Turkish Journal of Marketing Research
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 5484

2

5484

The Effects of Materialism and Hedonic Shopping Value on the Impulse Buying Behavior: A Study on University Students in Turkey
Authors: Bora Açan , Şeniz Özhan , Duygu Talih Akkaya
Published: 2021 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.778848
FAVORITE 1 TOTAL DOWNLOAD COUNT 3840

1

3840

KOLAYDA MALLARDA MÜŞTERİ PROFİLİ VE TÜKETİM TERCİHLERİ: İSTANBUL HALK EKMEK MÜŞTERİLERİNE YÖNELİK BİR ARAŞTIRMA
Authors: Bora Açan
Published: 2010 , Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 2360

0

2360

Öğretim Elemanlarının Akademik Kalite Özelliklerinin Değerlendirilmesi: Kafkas Üniversitesi İİBF Örneği
Authors: Reha Saydan, Bora Açan , Reha Saydan
Published: 2010 , Journal of Graduate School of Social Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1623

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1623

Articles published in
Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi
Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
İstanbul Ticaret Üniversitesi Sosyal Bilimler Dergisi
Journal of Graduate School of Social Sciences
Journal of Graduate School of Social Sciences
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
Turkish Journal of Marketing Research
Turkish Journal of Marketing Research
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