Research Fields
Integrated Marketing Communication
Service Marketing
Marketing Research Methodology
Marketing Communications
Consumer Behaviour
Product and Brand Management
Entrepreneurship
Marketing in International Trade
Institution
DUMLUPINAR ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, ULUSLARARASI TİCARET VE FİNANSMAN BÖLÜMÜ, ULUSLARARASI PAZARLAMA ANABİLİM DALI