Research Fields
Integrated Marketing Communication
Consumer Behaviour
Marketing Research Methodology
Product and Brand Management
Service Marketing
Entrepreneurship
Marketing Communications
Marketing in International Trade
Institution
DUMLUPINAR ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, ULUSLARARASI TİCARET VE FİNANSMAN BÖLÜMÜ, ULUSLARARASI PAZARLAMA ANABİLİM DALI