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Ercan Taşkın Prof. Dr. KÜTAHYA DUMLUPINAR ÜNİVERSİTESİ
Publication 29 Review 31 CrossRef Cited 31
29 Publication
31 Review
31 CrossRef Cited

Research Fields

Marketing Management International Marketing Product and Brand Management

Institution

KÜTAHYA DUMLUPINAR ÜNİVERSİTESİ

Popular Publications

Gaining Sustainable Competitive Advantage Through Relationship Marketing in Higher Education Institution: A Quantitative Analysis in the Resource Advantage Theory Context
Authors: Fatih Şahin , Ercan Taşkın
Published: 2021 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.872888
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 0

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ANALYSIS OF HEPSİBURADA AND TRENDYOL'S REPORTS IN THE CONTEXT OF SUSTAINABILITY
Authors: Tuğba Öztürk Demir , Habibe Yelda Şener , Ercan Taşkın
Published: 2025 , İktisadi Araştırmalar Dergisi
DOI: -
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 0

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THE IMPACT OF ARTIFICIAL INTELLIGENCE ON DIGITAL MARKETING STRATEGIES: A CONCEPTUAL STUDY
Authors: Onur Şaylan , Ercan Taşkın , Othman Isam Abdulwahid Abdulwahid
Published: 2025 , Uluslararası Sosyal ve Ekonomik Çalışmalar Dergisi
DOI: 10.62001/gsijses.1687324
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 0

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EFFECT OF SPORT SPONSORSHP PERCEPTION OF CONSUMERS ONTO THE BRAND VALUE
Authors: Ercan Taşkın , Ali Kosat
Published: 2016 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 0

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A STUDY FOR DETERMINING THE IMPACT OF SPORT CLUB’S BRAND PERSONALITY ON TEAM IDENTIFICATION
Authors: Abdulbaki Baran , Ercan Taşkın
Published: 2017 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 0

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Publications

PREDICTING SEVERE EXPORT CONTRACTION RISK IN TÜRKİYE’S CERAMIC TABLEWARE TRADE UNDER VUCA CONDITIONS: AN EXPLAINABLE MACHINE LEARNING APPROACH
Authors: Bekir Onur Kinalibaş , Ercan Taşkın
Published: 2026 , Journal of Yalvaç Academy
DOI: 10.57120/yalvac.2007387
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THE IMPORTANCE OF ORIGIN AND BRAND CONCEPTS IN CONSUMERS' PURCHASING DECISIONS
Authors: Burak Baykal , Ercan Taşkın , Mehmet Buğra Yalazı , Sibel Özdemir
Published: 2026 , Toplum Ekonomi ve Yönetim Dergisi
DOI: 10.58702/teyd.1485155
FAVORITE 1 TOTAL DOWNLOAD COUNT 0

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THE IMPACT OF ATTITUDE TOWARDS SOCIAL COMMERCE ON PURCHASE INTENTION
Authors: Ali Gülbaşı , Ercan Taşkın
Published: 2026 ,
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 0

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ANALYSIS OF HEPSİBURADA AND TRENDYOL'S REPORTS IN THE CONTEXT OF SUSTAINABILITY
Authors: Tuğba Öztürk Demir , Habibe Yelda Şener , Ercan Taşkın
Published: 2025 , İktisadi Araştırmalar Dergisi
DOI: -
FAVORITE 2 TOTAL DOWNLOAD COUNT 0

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THE IMPACT OF ARTIFICIAL INTELLIGENCE ON DIGITAL MARKETING STRATEGIES: A CONCEPTUAL STUDY
Authors: Onur Şaylan , Ercan Taşkın , Othman Isam Abdulwahid Abdulwahid
Published: 2025 , Uluslararası Sosyal ve Ekonomik Çalışmalar Dergisi
DOI: 10.62001/gsijses.1687324
FAVORITE 2 TOTAL DOWNLOAD COUNT 0

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ASSESSING THE MIDDLE CORRIDOR IN TERMS OF SUPPLY CHAIN SECURITY AND TÜRKİYE'S ROLE
Authors: Ercan Taşkın , Özden Sevgi Akıncı
Published: 2024 , Karamanoglu Mehmetbey University Journal of Social and Economic Research
DOI: 10.18493/kmusekad.1470376
FAVORITE 0 TOTAL DOWNLOAD COUNT 0

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THE TWO FACES OF E-COMMERCE: A COMPARISON OF E-COMMERCE PLATFORMS AND SOCIAL COMMERCE
Authors: Ali Gülbaşı , Ercan Taşkın
Published: 2024 , Dumlupınar Üniversitesi İİBF Dergisi
DOI: 10.58627/dpuiibf.1535413
FAVORITE 1 TOTAL DOWNLOAD COUNT 0

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Increasing Türkiye's Global Competitiveness: A Focus on Logistics Infrastructure and Sustainable Trade
Authors: Özden Sevgi Akıncı , Ercan Taşkın
Published: 2024 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.1513435
FAVORITE 0 TOTAL DOWNLOAD COUNT 0

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GLOBAL COOPERATION: IMPACT OF PANDEMICS AND GLOBAL CRISES ON TRADE AND ECONOMIC STABILITY
Authors: Özden Sevgi Akıncı , Ercan Taşkın
Published: 2024 , Kafkas University Journal of Economics and Administrative Sciences Faculty
DOI: 10.36543/kauiibfd.2024.029
FAVORITE 0 TOTAL DOWNLOAD COUNT 0

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THE IMPACT OF DEFENSE INDUSTRY PRACTICES AND EXPENDITURES ON DEFENSE PERFORMANCE: THE CASE OF TURKEY
Authors: Ali Topbay , Ercan Taşkın
Published: 2023 , Dumlupınar Üniversitesi İİBF Dergisi
DOI: 10.58627/dpuiibf.1323497
FAVORITE 0 TOTAL DOWNLOAD COUNT 0

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INNOVATION AND SUSTAINABILITY IN INTERNATIONAL MARKETS: EVALUATION AT X CERAMIC COMPANY
Authors: Serpil Dural , Habibe Yelda Şener , Ercan Taşkın
Published: 2023 , The Journal of Business Science
DOI: 10.22139/jobs.1269779
FAVORITE 0 TOTAL DOWNLOAD COUNT 0

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New Paradigm in Marketing: Figitalization
Authors: Dildar Taşkın , Hamit Kahraman , Ercan Taşkın
Published: 2023 , Pamukkale University Journal of Business Research
DOI: 10.47097/piar.1259927
FAVORITE 1 TOTAL DOWNLOAD COUNT 0

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The Effect of Sustainable Development on Competitiveness and City Branding: A Qualitative Research on TR 33 Region
Authors: Ercan Taşkın , Ali Kosat
Published: 2022 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.51290/dpusbe.979496
FAVORITE 1 TOTAL DOWNLOAD COUNT 0

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Gaining Sustainable Competitive Advantage Through Relationship Marketing in Higher Education Institution: A Quantitative Analysis in the Resource Advantage Theory Context
Authors: Fatih Şahin , Ercan Taşkın
Published: 2021 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.872888
FAVORITE 2 TOTAL DOWNLOAD COUNT 0

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COVID-19 SALGINININ SOSYAL DEVLET BAĞLAMINDA ULUSLARARASI TİCARETE ETKİLERİ
Authors: Ercan Taşkın , Özden Sevgi Akıncı
Published: 2021 , Kafkas University Journal of Economics and Administrative Sciences Faculty
DOI: 10.36543/kauiibfd.2021.023
FAVORITE 0 TOTAL DOWNLOAD COUNT 0

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DETERMINATION OF MARKETING COMMUNICATION STRATEGIES OF HOTELS USING RENEWABLE ENERGY
Authors: Ayşegül Bayram , Habibe Yelda Şener , Ercan Taşkın
Published: 2021 , Journal of Research in Business
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 0

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The Impact of Covid-19 Pandemic on International Trade
Authors: Ercan Taşkın , Özden Sevgi Akıncı
Published: 2021 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.816057
FAVORITE 0 TOTAL DOWNLOAD COUNT 0

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A Qualitative Research on Silk Production in the Development of Bursa Destination Brand
Authors: Ercan Taşkın , Habibe Yelda Şener , Hülya Durak
Published: 2021 , Uludağ University Faculty of Arts and Sciences Journal of Social Sciences
DOI: 10.21550/sosbilder.732618
FAVORITE 1 TOTAL DOWNLOAD COUNT 0

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MEERSCHAUM IN THE DEVELOPMENT OF ESKIŞEHIR DESTINATION BRAND
Authors: Ercan Taşkın , Habibe Yelda Şener , Betül Bilgiç
Published: 2020 , The Journal of Business Science
DOI: 10.22139/jobs.732594
FAVORITE 1 TOTAL DOWNLOAD COUNT 0

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Determinants of Customer’ Intention to Use M-Banking Apps: A Cross-Nation Study
Authors: Cevat Söylemez , Ercan Taşkın
Published: 2020 , Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
DOI: 10.17153/oguiibf.549422
FAVORITE 1 TOTAL DOWNLOAD COUNT 0

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AŞIRI YOKSULLUĞA SON VERİLMESİ İÇİN YAPISAL DÖNÜŞÜMÜN GEREKLİLİĞİ VE ENFORMEL GRUPLARIN KONUMU
Authors: Ercan Taşkın , Özden Sevgi Akıncı
Published: 2020 , Uluslararası Afro-Avrasya Araştırmaları Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 0

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Determinants of Users’ Intention to Use Social Media Apps
Authors: Fatih Şahin , Alkan Alkaya, Ercan Taşkın
Published: 2019 , Afyon Kocatepe University Journal of Social Sciences
DOI: 10.32709/akusosbil.478170
FAVORITE 1 TOTAL DOWNLOAD COUNT 0

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A STUDY FOR DETERMINING THE IMPACT OF SPORT CLUB’S BRAND PERSONALITY ON TEAM IDENTIFICATION
Authors: Abdulbaki Baran , Ercan Taşkın
Published: 2017 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 0

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The effect of relationship marketing in the context of trust, communication and empathy to customer based brand equity: An application on GSM sector users
Authors: Abdulbaki Baran , Ercan Taşkın
Published: 2017 , International Journal of Social Sciences and Education Research
DOI: 10.24289/ijsser.282600
FAVORITE 1 TOTAL DOWNLOAD COUNT 0

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EFFECT OF SPORT SPONSORSHP PERCEPTION OF CONSUMERS ONTO THE BRAND VALUE
Authors: Ercan Taşkın , Ali Kosat
Published: 2016 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 0

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THE TOTAL EFFECT OF MARKET ORIENTATION, ENTREPRENEURIAL ORIENTATION AND INTER‐FIRM COLLABORATION AT ENHANCING INNOVATION IN SMES
Authors: Ercan Taşkın , Hamit Kahraman
Published: 2016 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 0

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GENERATION Y'S PERCEPTIONS OF TURKISH AND FOREIGN FIRMS: THE ANALYSIS WITH MULTIDIMENSIONAL SCALING
Authors: Aydın Kayabaşı, Ercan Taşkın , Mustafa Kayık
Published: 2016 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 0

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GLOBAL BRAND PERCEPTION OF CONSUMERS AND THEIR IMPACT ON PURCHASING DECISIONS
Authors: Ercan Taşkın , Cevat Söylemez
Published: 2015 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 0

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DIMENSIONS OF COMMUNICATION, TRUST, EMPATHY IN RELATIONAL MARKETING AND AN APPLICATION OF PRİVATE EDUCATION INSTITUTIONS
Authors: Ercan Taşkın , Yavuz Selim Düğer , Cevat Söylemez, Dursun Boz, Fırat Polat
Published: 2014 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 0

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Articles published in
Afyon Kocatepe University Journal of Social Sciences
Afyon Kocatepe University Journal of Social Sciences
Alanya Academic Review
Alanya Academic Review
Dumlupınar Üniversitesi İİBF Dergisi
Dumlupınar Üniversitesi İİBF Dergisi
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
İktisadi Araştırmalar Dergisi
İktisadi Araştırmalar Dergisi
International Journal of Social Sciences and Education Research
International Journal of Social Sciences and Education Research
Journal of Research in Business
Journal of Research in Business
Journal of the Human and Social Science Researches
Journal of the Human and Social Science Researches
Journal of Yalvaç Academy
Journal of Yalvaç Academy
Kafkas University Journal of Economics and Administrative Sciences Faculty
Kafkas University Journal of Economics and Administrative Sciences Faculty
Karamanoglu Mehmetbey University Journal of Social and Economic Research
Karamanoglu Mehmetbey University Journal of Social and Economic Research
Pamukkale University Journal of Business Research
Pamukkale University Journal of Business Research
Toplum Ekonomi ve Yönetim Dergisi
Toplum Ekonomi ve Yönetim Dergisi
Uludağ University Faculty of Arts and Sciences Journal of Social Sciences
Uludağ University Faculty of Arts and Sciences Journal of Social Sciences
Uluslararası Afro-Avrasya Araştırmaları Dergisi
Uluslararası Afro-Avrasya Araştırmaları Dergisi
Uluslararası Sosyal ve Ekonomik Çalışmalar Dergisi
Uluslararası Sosyal ve Ekonomik Çalışmalar Dergisi
The Journal of Business Science
The Journal of Business Science

Reviews

Adiyaman University Journal of Social Sciences
Adiyaman University Journal of Social Sciences
Alanya Academic Review
Alanya Academic Review
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Çankırı Karatekin Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Dicle University Social Sciences Institute Journal
Dicle University Social Sciences Institute Journal
Firat University Journal of Social Sciences
Firat University Journal of Social Sciences
Gazi Journal of Economics and Business
Gazi Journal of Economics and Business
Gümüşhane University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
International Journal of Contemporary Tourism Research
International Journal of Contemporary Tourism Research
International Journal of Management Academy
International Journal of Management Academy
International Journal of Management Economics and Business
International Journal of Management Economics and Business
Journal of Aksaray University Faculty of Economics and Administrative Sciences
Journal of Aksaray University Faculty of Economics and Administrative Sciences
Journal of Customs and Trade
Journal of Customs and Trade
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of the Human and Social Science Researches
Journal of the Human and Social Science Researches
Kafkas University Journal of Economics and Administrative Sciences Faculty
Kafkas University Journal of Economics and Administrative Sciences Faculty
Karamanoglu Mehmetbey University Journal of Social and Economic Research
Karamanoglu Mehmetbey University Journal of Social and Economic Research
Scientific Journal of Innovation and Social Sciences Research
Scientific Journal of Innovation and Social Sciences Research
Stratejik ve Sosyal Araştırmalar Dergisi
Stratejik ve Sosyal Araştırmalar Dergisi
Uluslararası Sosyal ve Ekonomik Çalışmalar Dergisi
Uluslararası Sosyal ve Ekonomik Çalışmalar Dergisi

Publications

THE IMPACT OF ARTIFICIAL INTELLIGENCE ON DIGITAL MARKETING STRATEGIES: A CONCEPTUAL STUDY
Authors: Onur Şaylan , Ercan Taşkın , Othman Isam Abdulwahid Abdulwahid
Published: 2025 , Uluslararası Sosyal ve Ekonomik Çalışmalar Dergisi
DOI: 10.62001/gsijses.1687324
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 0

1

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0

ASSESSING THE MIDDLE CORRIDOR IN TERMS OF SUPPLY CHAIN SECURITY AND TÜRKİYE'S ROLE
Authors: Ercan Taşkın , Özden Sevgi Akıncı
Published: 2024 , Karamanoglu Mehmetbey University Journal of Social and Economic Research
DOI: 10.18493/kmusekad.1470376
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 0

2

0

0

THE TWO FACES OF E-COMMERCE: A COMPARISON OF E-COMMERCE PLATFORMS AND SOCIAL COMMERCE
Authors: Ali Gülbaşı , Ercan Taşkın
Published: 2024 , Dumlupınar Üniversitesi İİBF Dergisi
DOI: 10.58627/dpuiibf.1535413
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 0

2

1

0

Increasing Türkiye's Global Competitiveness: A Focus on Logistics Infrastructure and Sustainable Trade
Authors: Özden Sevgi Akıncı , Ercan Taşkın
Published: 2024 , Journal of the Human and Social Science Researches
DOI: 10.15869/itobiad.1513435
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 0

2

0

0

THE IMPACT OF DEFENSE INDUSTRY PRACTICES AND EXPENDITURES ON DEFENSE PERFORMANCE: THE CASE OF TURKEY
Authors: Ali Topbay , Ercan Taşkın
Published: 2023 , Dumlupınar Üniversitesi İİBF Dergisi
DOI: 10.58627/dpuiibf.1323497
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 0

2

0

0

INNOVATION AND SUSTAINABILITY IN INTERNATIONAL MARKETS: EVALUATION AT X CERAMIC COMPANY
Authors: Serpil Dural , Habibe Yelda Şener , Ercan Taşkın
Published: 2023 , The Journal of Business Science
DOI: 10.22139/jobs.1269779
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 0

2

0

0

New Paradigm in Marketing: Figitalization
Authors: Dildar Taşkın , Hamit Kahraman , Ercan Taşkın
Published: 2023 , Pamukkale University Journal of Business Research
DOI: 10.47097/piar.1259927
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 0

1

1

0

The Effect of Sustainable Development on Competitiveness and City Branding: A Qualitative Research on TR 33 Region
Authors: Ercan Taşkın , Ali Kosat
Published: 2022 , Dumlupınar Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.51290/dpusbe.979496
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 0

3

1

0

Gaining Sustainable Competitive Advantage Through Relationship Marketing in Higher Education Institution: A Quantitative Analysis in the Resource Advantage Theory Context
Authors: Fatih Şahin , Ercan Taşkın
Published: 2021 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.872888
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 0

1

2

0

The Impact of Covid-19 Pandemic on International Trade
Authors: Ercan Taşkın , Özden Sevgi Akıncı
Published: 2021 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.816057
CITED 5 FAVORITE 0 TOTAL DOWNLOAD COUNT 0

5

0

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MEERSCHAUM IN THE DEVELOPMENT OF ESKIŞEHIR DESTINATION BRAND
Authors: Ercan Taşkın , Habibe Yelda Şener , Betül Bilgiç
Published: 2020 , The Journal of Business Science
DOI: 10.22139/jobs.732594
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 0

2

1

0

Determinants of Customer’ Intention to Use M-Banking Apps: A Cross-Nation Study
Authors: Cevat Söylemez , Ercan Taşkın
Published: 2020 , Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
DOI: 10.17153/oguiibf.549422
CITED 5 FAVORITE 1 TOTAL DOWNLOAD COUNT 0

5

1

0

The effect of relationship marketing in the context of trust, communication and empathy to customer based brand equity: An application on GSM sector users
Authors: Abdulbaki Baran , Ercan Taşkın
Published: 2017 , International Journal of Social Sciences and Education Research
DOI: 10.24289/ijsser.282600
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 0

3

1

0

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.