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Onur Şaylan Asst. Prof. Dr. ÇANAKKALE ONSEKİZ MART ÜNİVERSİTESİ
Publication 10 Review 20 CrossRef Cited 5 TR Dizin Cited 10
10 Publication
20 Review
5 CrossRef Cited
10 TR Dizin Cited
0000-0001-7013-0415

Research Fields

New Product Development Consumer Behaviour Industrial Marketing Product and Brand Management Marketing Innovation Management Customer Relationship Management Supply Chain Management

Institution

ÇANAKKALE ONSEKİZ MART ÜNİVERSİTESİ

Popular Publications

Investigation of Brand Identification of University Students Using Smart Phones in Terms of Demographic Variables
Authors: Onur Şaylan , Emrah Tokgöz
Published: 2019 , Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.481889
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1297

0

1

1297

IMPACT OF E-COMMERCE COURSE ON ONLINE MARKETING INİTIATIVE: A RESEARCH ON READY-MADE GARMENT TECHNOLOGY PROGRAM STUDENTS
Authors: Ahmet Özbek , Yusuf Esmer , Onur Şaylan
Published: 2021 , International Journal of Humanities and Education
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 797

0

1

797

Self-enhancement and negative word-of-mouth intention: Mediating role of vengeance and moderated mediation model of helping other consumers and gender
Authors: Emrah Tokgöz , Onur Şaylan
Published: 2023 , Advances in Hospitality and Tourism Research (AHTR)
DOI: 10.30519/ahtr.1140114
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1073

1

1

1073

STRATEGIC MARKETING MANAGEMENT IN SMEs: THE CASE OF LÜLEBURGAZ
Authors: Onur Şaylan , Yusuf Esmer , Pelin Çelik
Published: 2023 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.1219980
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1356

2

1

1356

THE IMPACT OF ARTIFICIAL INTELLIGENCE ON DIGITAL MARKETING STRATEGIES: A CONCEPTUAL STUDY
Authors: Onur Şaylan , Ercan Taşkın , Othman Isam Abdulwahid Abdulwahid
Published: 2025 , Uluslararası Sosyal ve Ekonomik Çalışmalar Dergisi
DOI: 10.62001/gsijses.1687324
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 783

0

1

783

Publications

APPLICATIONS OF ARTIFICIAL INTELLIGENCE IN MARKETING: A LITERATURE-BASED STUDY
Authors: Othman Isam Abdulwahid Abdulwahid , Onur Şaylan
Published: 2025 , Kapanaltı Dergisi
DOI: 10.62080/kmfed.1783278
FAVORITE 0 TOTAL DOWNLOAD COUNT 513

0

513

THE IMPACT OF ARTIFICIAL INTELLIGENCE ON DIGITAL MARKETING STRATEGIES: A CONCEPTUAL STUDY
Authors: Onur Şaylan , Ercan Taşkın , Othman Isam Abdulwahid Abdulwahid
Published: 2025 , Uluslararası Sosyal ve Ekonomik Çalışmalar Dergisi
DOI: 10.62001/gsijses.1687324
FAVORITE 1 TOTAL DOWNLOAD COUNT 783

1

783

Self-enhancement and negative word-of-mouth intention: Mediating role of vengeance and moderated mediation model of helping other consumers and gender
Authors: Emrah Tokgöz , Onur Şaylan
Published: 2023 , Advances in Hospitality and Tourism Research (AHTR)
DOI: 10.30519/ahtr.1140114
FAVORITE 1 TOTAL DOWNLOAD COUNT 1073

1

1073

STRATEGIC MARKETING MANAGEMENT IN SMEs: THE CASE OF LÜLEBURGAZ
Authors: Onur Şaylan , Yusuf Esmer , Pelin Çelik
Published: 2023 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.1219980
FAVORITE 1 TOTAL DOWNLOAD COUNT 1356

1

1356

IMPACT OF E-COMMERCE COURSE ON ONLINE MARKETING INİTIATIVE: A RESEARCH ON READY-MADE GARMENT TECHNOLOGY PROGRAM STUDENTS
Authors: Ahmet Özbek , Yusuf Esmer , Onur Şaylan
Published: 2021 , International Journal of Humanities and Education
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 797

1

797

AN E-ENTREPRENEURSHIP MODEL PROPOSAL FOR TURKISH READY-MADE GARMENT ENTERPRISES AND TURKISH FASHION DESIGNERS
Authors: Ahmet Özbek , Yusuf Esmer , Onur Şaylan
Published: 2020 , Journal of Business Economics and Management Research
DOI: 10.33416/baybem.707572
FAVORITE 0 TOTAL DOWNLOAD COUNT 1363

0

1363

ROLE OF CUSTOMER INVOLVEMENT IN NEW PRODUCT DEVELOPMENT PROCESS OF INDUSTRIAL ENTERPRISES: A CONCEPTIONAL RESEARCH
Authors: Yusuf Esmer , Onur Şaylan
Published: 2020 , Journal of Productivity
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 2424

0

2424

Investigation of Brand Identification of University Students Using Smart Phones in Terms of Demographic Variables
Authors: Onur Şaylan , Emrah Tokgöz
Published: 2019 , Journal of Selçuk University Social Sciences Vocational School
DOI: 10.29249/selcuksbmyd.481889
FAVORITE 1 TOTAL DOWNLOAD COUNT 1297

1

1297

The Link of Industry 4.0 and Organizational Transformation
Authors: Yusuf Esmer , Onur Şaylan
Published: 2019 , Bilge Uluslararası Sosyal Araştırmalar Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 4307

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4307

AN EVALUATION OF INNOVATION APPLICATIONS IN LOCAL GOVERNMENTS
Authors: Yusuf Esmer, Muhammet Yüksel, Onur Şaylan
Published: 2019 , Hukuk ve İktisat Araştırmaları Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 2773

0

2773

Articles published in
Advances in Hospitality and Tourism Research (AHTR)
Advances in Hospitality and Tourism Research (AHTR)
Bilge Uluslararası Sosyal Araştırmalar Dergisi
Bilge Uluslararası Sosyal Araştırmalar Dergisi
Hukuk ve İktisat Araştırmaları Dergisi
Hukuk ve İktisat Araştırmaları Dergisi
International Journal of Humanities and Education
International Journal of Humanities and Education
Journal of Business Economics and Management Research
Journal of Business Economics and Management Research
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Productivity
Journal of Productivity
Journal of Selçuk University Social Sciences Vocational School
Journal of Selçuk University Social Sciences Vocational School
Kapanaltı Dergisi
Kapanaltı Dergisi
Uluslararası Sosyal ve Ekonomik Çalışmalar Dergisi
Uluslararası Sosyal ve Ekonomik Çalışmalar Dergisi

Reviews

Dumlupınar Üniversitesi İİBF Dergisi
Dumlupınar Üniversitesi İİBF Dergisi
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
İktisadi Araştırmalar Dergisi
İktisadi Araştırmalar Dergisi
İnsan ve Sosyal Bilimler Dergisi
İnsan ve Sosyal Bilimler Dergisi
International Journal of Entrepreneurship and Management Inquiries
International Journal of Entrepreneurship and Management Inquiries
International Journal of Humanities and Education
International Journal of Humanities and Education
JOEEP: Journal of Emerging Economies and Policy
JOEEP: Journal of Emerging Economies and Policy
Journal of Business Economics and Management Research
Journal of Business Economics and Management Research
Journal of Management and Economics Research
Journal of Management and Economics Research
Journal of Political Science
Journal of Political Science
Journal of Research in Business
Journal of Research in Business
Kulliye
Kulliye
Stratejik ve Sosyal Araştırmalar Dergisi
Stratejik ve Sosyal Araştırmalar Dergisi
The Journal of International Scientific Researches
The Journal of International Scientific Researches
Toplum Ekonomi ve Yönetim Dergisi
Toplum Ekonomi ve Yönetim Dergisi

Publications

Self-enhancement and negative word-of-mouth intention: Mediating role of vengeance and moderated mediation model of helping other consumers and gender
Authors: Emrah Tokgöz , Onur Şaylan
Published: 2023 , Advances in Hospitality and Tourism Research (AHTR)
DOI: 10.30519/ahtr.1140114
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1073

1

1

1073

STRATEGIC MARKETING MANAGEMENT IN SMEs: THE CASE OF LÜLEBURGAZ
Authors: Onur Şaylan , Yusuf Esmer , Pelin Çelik
Published: 2023 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.1219980
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1356

2

1

1356

AN E-ENTREPRENEURSHIP MODEL PROPOSAL FOR TURKISH READY-MADE GARMENT ENTERPRISES AND TURKISH FASHION DESIGNERS
Authors: Ahmet Özbek , Yusuf Esmer , Onur Şaylan
Published: 2020 , Journal of Business Economics and Management Research
DOI: 10.33416/baybem.707572
CITED 2 FAVORITE 0 TOTAL DOWNLOAD COUNT 1363

2

0

1363

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