Melih Yıldız profile image
Melih Yıldız Res. Assist. İSTANBUL GELİŞİM ÜNİVERSİTESİ
Publication 4 Review 0 CrossRef Cited 15 TR Dizin Cited 1
4 Publication
0 Review
15 CrossRef Cited
1 TR Dizin Cited
0000-0002-0157-0481

Research Fields

Marketing Research Methodology Consumer Behaviour Consumer Psychology

Institution

İSTANBUL GELİŞİM ÜNİVERSİTESİ

Popular Publications

Analysis of the Influences between Advertising Involvement, Attitude towards Advertising and Purchase Intention: Mediating Role of Brand Attitude
Authors: Ümit Başaran , Melih Yıldız
Published: 2022 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.1051482
CITED 7 FAVORITE 2 TOTAL DOWNLOAD COUNT 3868

7

2

3868

ARKETİPSEL TEORİ BAĞLAMINDA REKLAMLARDA SUNULAN KADIN TEMSİLLERİNİN GÖSTERGEBİLİMSEL ANALİZİ
Authors: Melih Yıldız
Published: 2021 , 19 Mayıs Sosyal Bilimler Dergisi
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2124

0

1

2124

A STUDY ON POTENTIAL DIFFERENCES OF MESSAGE SOURCE IN ADVERTISEMENT, BRAND AWARENESS AND AUDIENCE’S SEX ON ADVERTISING EFFECTIVENESS
Authors: Gizem Tokmak , Melih Yıldız
Published: 2022 , Duzce University Journal of Social Sciences
DOI: 10.55179/dusbed.942522
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 713

0

1

713

INVESTIGATION OF HEDONIC AND UTILITARIAN CONSUMPTION TENDENCIES OF FEMALE: A RESEARCH ON GENERATIONS Y AND Z
Authors: Leyla Ağaçcı Kitiroğlu, Melih Yıldız
Published: 2022 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1073610
CITED 8 FAVORITE 1 TOTAL DOWNLOAD COUNT 1687

8

1

1687

Publications

A STUDY ON POTENTIAL DIFFERENCES OF MESSAGE SOURCE IN ADVERTISEMENT, BRAND AWARENESS AND AUDIENCE’S SEX ON ADVERTISING EFFECTIVENESS
Authors: Gizem Tokmak , Melih Yıldız
Published: 2022 , Duzce University Journal of Social Sciences
DOI: 10.55179/dusbed.942522
FAVORITE 1 TOTAL DOWNLOAD COUNT 713

1

713

INVESTIGATION OF HEDONIC AND UTILITARIAN CONSUMPTION TENDENCIES OF FEMALE: A RESEARCH ON GENERATIONS Y AND Z
Authors: Leyla Ağaçcı Kitiroğlu, Melih Yıldız
Published: 2022 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1073610
FAVORITE 1 TOTAL DOWNLOAD COUNT 1687

1

1687

Analysis of the Influences between Advertising Involvement, Attitude towards Advertising and Purchase Intention: Mediating Role of Brand Attitude
Authors: Ümit Başaran , Melih Yıldız
Published: 2022 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.1051482
FAVORITE 2 TOTAL DOWNLOAD COUNT 3868

2

3868

ARKETİPSEL TEORİ BAĞLAMINDA REKLAMLARDA SUNULAN KADIN TEMSİLLERİNİN GÖSTERGEBİLİMSEL ANALİZİ
Authors: Melih Yıldız
Published: 2021 , 19 Mayıs Sosyal Bilimler Dergisi
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2124

1

2124

Articles published in
19 Mayıs Sosyal Bilimler Dergisi
19 Mayıs Sosyal Bilimler Dergisi
Duzce University Journal of Social Sciences
Duzce University Journal of Social Sciences
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
Turkish Review of Communication Studies
Turkish Review of Communication Studies
Editorship
Istanbul Gelisim University Journal of Social Sciences
Istanbul Gelisim University Journal of Social Sciences
Editor , Section Editor
Journal of Sustainable Economics and Management Studies
Journal of Sustainable Economics and Management Studies
Editor , Section Editor
Editorial Board Memberships
Istanbul Gelisim University Journal of Social Sciences
Istanbul Gelisim University Journal of Social Sciences
Journal of Sustainable Economics and Management Studies
Journal of Sustainable Economics and Management Studies

Publications

INVESTIGATION OF HEDONIC AND UTILITARIAN CONSUMPTION TENDENCIES OF FEMALE: A RESEARCH ON GENERATIONS Y AND Z
Authors: Leyla Ağaçcı Kitiroğlu, Melih Yıldız
Published: 2022 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1073610
CITED 8 FAVORITE 1 TOTAL DOWNLOAD COUNT 1687

8

1

1687

Analysis of the Influences between Advertising Involvement, Attitude towards Advertising and Purchase Intention: Mediating Role of Brand Attitude
Authors: Ümit Başaran , Melih Yıldız
Published: 2022 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.1051482
CITED 7 FAVORITE 2 TOTAL DOWNLOAD COUNT 3868

7

2

3868

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.