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Melih Yıldız Res. Assist. İSTANBUL GELİŞİM ÜNİVERSİTESİ
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4 Publication
0 Review
3 CrossRef Cited

Research Fields

Marketing Advertisement Product and Brand Management

Institution

İSTANBUL GELİŞİM ÜNİVERSİTESİ

Popular Publications

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1938

INVESTIGATION OF HEDONIC AND UTILITARIAN CONSUMPTION TENDENCIES OF FEMALE: A RESEARCH ON GENERATIONS Y AND Z
Authors: Leyla Ağaçcı Kitiroğlu, Melih Yıldız
DOI: 10.54439/gupayad.1073610
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 860

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860

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Publications

INVESTIGATION OF HEDONIC AND UTILITARIAN CONSUMPTION TENDENCIES OF FEMALE: A RESEARCH ON GENERATIONS Y AND Z
Authors: Leyla Ağaçcı Kitiroğlu, Melih Yıldız
DOI: 10.54439/gupayad.1073610
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 860

2

1

860

1

1

1938

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