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Oğuz Yavuzyılmaz
Asst. Prof. Dr.
KOCAELİ ÜNİVERSİTESİ
Publication
1
Review
3
1
Publication
3
Review
0000-0003-0023-0554
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Summary
Publications
Peer Review
Research Fields
Marketing in International Trade
Digital Marketing
Industrial Marketing
Pricing
Service Marketing
Non-Profit Marketing
Intercultural Communication
Customer Relationship Management
Marketing Research Methodology
Marketing Communications
Marketing Theory
Marketing Management
Advertisement
Sales Management
Social Marketing
Consumer-Oriented Product or Service Development
International Marketing
Product and Brand Management
Political Marketing
Entrepreneurial Marketing
Corporate Branding
Event Marketing
Neuromarketing
Marketing (Other)
Tourism Marketing
Institution
KOCAELİ ÜNİVERSİTESİ
Popular Publications
THE MEDİATİNG EFFECT OF FOMO ON THE RELATİONSHİP BETWEEN SOCİAL MEDİA ADDİCTİON AND PURCHASİNG BEHAVİOR: A RESEARCH ON GENERATİON Z
Authors:
Öznur Aktaş
,
Oğuz Yavuzyılmaz
Published: 2024 ,
Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.1507729
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
663
0
CITED
1
FAVORITE
663
TOTAL DOWNLOAD COUNT
Publications
THE MEDİATİNG EFFECT OF FOMO ON THE RELATİONSHİP BETWEEN SOCİAL MEDİA ADDİCTİON AND PURCHASİNG BEHAVİOR: A RESEARCH ON GENERATİON Z
Authors:
Öznur Aktaş
,
Oğuz Yavuzyılmaz
Published: 2024 ,
Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.1507729
FAVORITE
1
TOTAL DOWNLOAD COUNT
663
1
FAVORITE
663
TOTAL DOWNLOAD COUNT
Articles published in
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Reviews
Ege Academic Review
Recep Tayyip Erdoğan University Journal of Social Sciences
Uluslararası Sosyal Bilimler Akademi Dergisi
There are no Crossref cited.