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Oğuz Han Aykut Asst. Prof. Dr. Erzincan Binali Yıldırım Üniversitesi
Publication 8 Review 0
8 Publication
0 Review
0000-0002-3243-9881

Research Fields

Marketing Consumer Behaviour Digital Marketing Product and Brand Management

Institution

Erzincan Binali Yıldırım Üniversitesi

Popular Publications

THE MEDIATING ROLE OF BRAND TRUST IN THE EFFECT OF BRAND AUTHENTICITY ON BRAND LOYALTY: A STUDY IN THE RETAIL INDUSTRY
Authors: Oğuz Han Aykut
Published: 2026 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.1942639
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 344

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2

344

Impact of Customer Relatıonship Management on Innovation: A Field Survey in The Banking Sector in The Provinces Of Erzincan and Erzurum
Authors: Oğuz Han Aykut , Dilşad Güzel
Published: 2020 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.569982
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1622

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1

1622

THE MEDIATION ROLE OF BRAND LOVE AND EXPERIENCE IN THE EFFECT OF SELF-BRAND CONNECTION ON THE BRAND LOYALTY
Authors: Aysel Ercis , Oguz Han Aykut , Tugba Yildiz
Published: 2019 , Research Journal of Business and Management
DOI: 10.17261/Pressacademia.2019.1053
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1595

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1

1595

ÇEVRİMİÇİ ALIŞVERİŞLERDE WEB ATMOSFERİNİN DUYGULAR VE TEKRAR SATIN ALMA NİYETİ ÜZERİNDEKİ ETKİSİ
Authors: Aysel Erciş , Tuğba Yıldız , Oğuz Han Aykut
Published: 2021 , Global Journal of Economics and Business Studies
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 896

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1

896

THE EFFECTS OF CUSTOMER RELATIONSHIP MANAGEMENT DIMENSIONS ON BUSINESS PERFORMANCE: A FIELD SURVEY ON HOTELS IN TURKEY
Authors: Şükrü Yapraklı , Oğuz Han Aykut
Published: 2021 , Global Journal of Economics and Business Studies
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 3547

0

1

3547

Publications

THE MEDIATING ROLE OF BRAND TRUST IN THE EFFECT OF BRAND AUTHENTICITY ON BRAND LOYALTY: A STUDY IN THE RETAIL INDUSTRY
Authors: Oğuz Han Aykut
Published: 2026 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.1942639
FAVORITE 2 TOTAL DOWNLOAD COUNT 344

2

344

Smartphone Selection by Consumer Using SWARA and CODAS Technique
Authors: Oğuz Han Aykut
Published: 2026 , Fiscaoeconomia
DOI: 10.25295/fsecon.1789496
FAVORITE 0 TOTAL DOWNLOAD COUNT 1851

0

1851

The Effect of Turkish Consumer’s Ethnocentric Tendencies on Domestic Product Purchase Intention
Authors: Oğuz Han Aykut , Murat Kurnuç
Published: 2025 , EKEV Akademi Dergisi
DOI: 10.17753/sosekev.1677458
FAVORITE 0 TOTAL DOWNLOAD COUNT 859

0

859

Examining the Relationship between Perception of Justice and Desire for Revenge and Betrayal
Authors: Oğuz Han Aykut , Aysel Erciş
Published: 2022 , Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
DOI: 10.17153/oguiibf.1090993
FAVORITE 1 TOTAL DOWNLOAD COUNT 2187

1

2187

THE EFFECTS OF CUSTOMER RELATIONSHIP MANAGEMENT DIMENSIONS ON BUSINESS PERFORMANCE: A FIELD SURVEY ON HOTELS IN TURKEY
Authors: Şükrü Yapraklı , Oğuz Han Aykut
Published: 2021 , Global Journal of Economics and Business Studies
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 3547

1

3547

ÇEVRİMİÇİ ALIŞVERİŞLERDE WEB ATMOSFERİNİN DUYGULAR VE TEKRAR SATIN ALMA NİYETİ ÜZERİNDEKİ ETKİSİ
Authors: Aysel Erciş , Tuğba Yıldız , Oğuz Han Aykut
Published: 2021 , Global Journal of Economics and Business Studies
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 896

1

896

Impact of Customer Relatıonship Management on Innovation: A Field Survey in The Banking Sector in The Provinces Of Erzincan and Erzurum
Authors: Oğuz Han Aykut , Dilşad Güzel
Published: 2020 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.569982
FAVORITE 1 TOTAL DOWNLOAD COUNT 1622

1

1622

THE MEDIATION ROLE OF BRAND LOVE AND EXPERIENCE IN THE EFFECT OF SELF-BRAND CONNECTION ON THE BRAND LOYALTY
Authors: Aysel Ercis , Oguz Han Aykut , Tugba Yildiz
Published: 2019 , Research Journal of Business and Management
DOI: 10.17261/Pressacademia.2019.1053
FAVORITE 1 TOTAL DOWNLOAD COUNT 1595

1

1595

Articles published in
EKEV Akademi Dergisi
EKEV Akademi Dergisi
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
Fiscaoeconomia
Fiscaoeconomia
Global Journal of Economics and Business Studies
Global Journal of Economics and Business Studies
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
Research Journal of Business and Management
Research Journal of Business and Management
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