avatar
Oğuz Han Aykut Asst. Prof. Dr. Erzincan Binali Yıldırım Üniversitesi
Publication 8 Review 0
8 Publication
0 Review
0000-0002-3243-9881

Research Fields

Marketing Consumer Behaviour

Institution

Erzincan Binali Yıldırım Üniversitesi

Popular Publications

THE MEDIATING ROLE OF BRAND TRUST IN THE EFFECT OF BRAND AUTHENTICITY ON BRAND LOYALTY: A STUDY IN THE RETAIL INDUSTRY
Authors: Oğuz Han Aykut
Published: 2026 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.1942639
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 178

0

2

178

Impact of Customer Relatıonship Management on Innovation: A Field Survey in The Banking Sector in The Provinces Of Erzincan and Erzurum
Authors: Oğuz Han Aykut , Dilşad Güzel
Published: 2020 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.569982
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1583

0

1

1583

THE MEDIATION ROLE OF BRAND LOVE AND EXPERIENCE IN THE EFFECT OF SELF-BRAND CONNECTION ON THE BRAND LOYALTY
Authors: Aysel Ercis , Oguz Han Aykut , Tugba Yildiz
Published: 2019 , Research Journal of Business and Management
DOI: 10.17261/Pressacademia.2019.1053
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1519

0

1

1519

ÇEVRİMİÇİ ALIŞVERİŞLERDE WEB ATMOSFERİNİN DUYGULAR VE TEKRAR SATIN ALMA NİYETİ ÜZERİNDEKİ ETKİSİ
Authors: Aysel Erciş , Tuğba Yıldız , Oğuz Han Aykut
Published: 2021 , Global Journal of Economics and Business Studies
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 833

0

1

833

THE EFFECTS OF CUSTOMER RELATIONSHIP MANAGEMENT DIMENSIONS ON BUSINESS PERFORMANCE: A FIELD SURVEY ON HOTELS IN TURKEY
Authors: Şükrü Yapraklı , Oğuz Han Aykut
Published: 2021 , Global Journal of Economics and Business Studies
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 3476

0

1

3476

Publications

THE MEDIATING ROLE OF BRAND TRUST IN THE EFFECT OF BRAND AUTHENTICITY ON BRAND LOYALTY: A STUDY IN THE RETAIL INDUSTRY
Authors: Oğuz Han Aykut
Published: 2026 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.1942639
FAVORITE 2 TOTAL DOWNLOAD COUNT 178

2

178

Smartphone Selection by Consumer Using SWARA and CODAS Technique
Authors: Oğuz Han Aykut
Published: 2026 , Fiscaoeconomia
DOI: 10.25295/fsecon.1789496
FAVORITE 0 TOTAL DOWNLOAD COUNT 1606

0

1606

The Effect of Turkish Consumer’s Ethnocentric Tendencies on Domestic Product Purchase Intention
Authors: Oğuz Han Aykut , Murat Kurnuç
Published: 2025 , EKEV Akademi Dergisi
DOI: 10.17753/sosekev.1677458
FAVORITE 0 TOTAL DOWNLOAD COUNT 746

0

746

Examining the Relationship between Perception of Justice and Desire for Revenge and Betrayal
Authors: Oğuz Han Aykut , Aysel Erciş
Published: 2022 , Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
DOI: 10.17153/oguiibf.1090993
FAVORITE 1 TOTAL DOWNLOAD COUNT 2118

1

2118

THE EFFECTS OF CUSTOMER RELATIONSHIP MANAGEMENT DIMENSIONS ON BUSINESS PERFORMANCE: A FIELD SURVEY ON HOTELS IN TURKEY
Authors: Şükrü Yapraklı , Oğuz Han Aykut
Published: 2021 , Global Journal of Economics and Business Studies
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 3476

1

3476

ÇEVRİMİÇİ ALIŞVERİŞLERDE WEB ATMOSFERİNİN DUYGULAR VE TEKRAR SATIN ALMA NİYETİ ÜZERİNDEKİ ETKİSİ
Authors: Aysel Erciş , Tuğba Yıldız , Oğuz Han Aykut
Published: 2021 , Global Journal of Economics and Business Studies
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 833

1

833

Impact of Customer Relatıonship Management on Innovation: A Field Survey in The Banking Sector in The Provinces Of Erzincan and Erzurum
Authors: Oğuz Han Aykut , Dilşad Güzel
Published: 2020 , Erciyes University Journal of Faculty of Economics and Administrative Sciences
DOI: 10.18070/erciyesiibd.569982
FAVORITE 1 TOTAL DOWNLOAD COUNT 1583

1

1583

THE MEDIATION ROLE OF BRAND LOVE AND EXPERIENCE IN THE EFFECT OF SELF-BRAND CONNECTION ON THE BRAND LOYALTY
Authors: Aysel Ercis , Oguz Han Aykut , Tugba Yildiz
Published: 2019 , Research Journal of Business and Management
DOI: 10.17261/Pressacademia.2019.1053
FAVORITE 1 TOTAL DOWNLOAD COUNT 1519

1

1519

Articles published in
EKEV Akademi Dergisi
EKEV Akademi Dergisi
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Erciyes University Journal of Faculty of Economics and Administrative Sciences
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
Fiscaoeconomia
Fiscaoeconomia
Global Journal of Economics and Business Studies
Global Journal of Economics and Business Studies
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
Research Journal of Business and Management
Research Journal of Business and Management
User doesn't have any peer review duties on DergiPark.
There are no Crossref cited.
Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.