Hakan Boz is assciate professor at Usak University's Faculty of Applied Sciences. Prior to joining the academia he has held various positions in the tourism and hospitality sector business. He has over ten years of experience in the tourism and hospitality sectors. Statistical software skills: SPSS, Minitab, Statistica, LISREL, SmartPLS, WarpPLS, VisualPLS, EQS, Winsteps, Comprehensive Meta-Analysis, Monte Carlo PCA, Comprehensive Knowledge on Monte Carlo Simulation Method (Parallel Analysis), Biosignal Analysis, SPM 8 and EEG Lab. He carries out research to better understand consumer and employee behaviour in the tourism and hospitality sectors, especially by using equipments such as Accelerometer, Galvanic Skin Response (GSR), body temperature, Airflow (Breathing), Heart Rate (HR), Eye Tracker, Facial Recognition, Glucometer, Electrocardiogram (ECG) , Oxygen in Blood (SPO2), Blood Pressure (sphygmomanometer), Electromyography (EMG), Electroenceloraphy (EEG) and fMRI together with Professor Erdogan Koc. His areas of interest are Tourism, Management (Sport Tourism and Recreation Management) Marketing (Consumer and Employee Behaviour - How Do Consumers/People/Employees decision making when they faced different stimuli/situations?)